What is this POP?

This POP is intended to help you if you are recording a video for our company social media.

‍

Content

• Ensure the video content is pre-planned and agreed in advance.
• Content should be relevant to our company goals and targetting our ICP.
• Keep it consice and adhering to our brand Tone of Voice.
• Always script your content before recording. Ensure the script is concise and sounds human.

‍

Recording Technical

• Your video may be used in different formats/dimensions. Therefore ensure where possible you give space around your video in case it needs to be cropped.
• Ensure lighting is good - do not have bright light (natural or man-made) behind you or above you. Ideally you should have lighting from the side.
• Sound - Esure your sound is good. This will likely mean the use of a dedicated microphone, or a good quality webcam/built in mic.
• Video - record in as high quality as possible to give the best output.
• You - remember to smile, be authentic and look at the camera.