Proposal for IRW
Groundworks

11.02.2020

Project Overview

LRW Groundworks, a respected groundworks contractor is looking to establish an online presence to boost brand appeal and gain new customers.  LRW Groundworks has engaged with Paddle Creativeto establish a new website and create an online presence.

Work to be Undertaken

Website Development

A custom-built lead generation, responsive website

  • Pages including: Home / About / Services / Previous Work / Contact
  • Meta data and website structure/content optimised for SEO (WHAT IS SEO & META DATA)
  • Fully responsive website including cross-browser and device testing to ensure the site looks great on every device(WHAT IS RESPONSIVE)
  • Imagery – Provision of ‘stock’ imagery to cover the website (plus using as much as possible from IRW to increase authenticty)
  • Website content to be produced by Paddle Creative for sign off by LRW Groundworks. A 3-week sign off period will be allowed from content creation to client sign off.

Website Hosting

12-months of secure, reliable website hosting of the website which will include:

  • 99.9% guaranteed up time
  • SSL - Essential security with a SSL certificate included for your site to prevent hacking and improve Google SEO(WHAT IS SSL)
  • Local CDN (Content Delivery Network), which will increase website load spead and improve SEO.

Further Online Presence Work

  • Setup Facebook social media page including branded imagery and company information
  • Setup and optimisation of Google My Business profile
  • Setup and optimisation of Bing Places for Business profile (the Microsoft version of Google)
  • 50x Local Business Citation Listings - ensuring your business is listed accurately and consistently on directory sites such as Yelp, Scoot, BrightLocal and many more.

Project Price

£695
to include all services listed above

50% to be paid upfront, with a further 50% to be paid within 7 days of completion.

Website hosting is included for the cost outlined for the first 12 months. Hosting will be billed at £19 per calender month starting in month 13 months from website launch date, billed in month 12 as an annual payment.

The Timeline

Phase One:
1 Week

Research & Design

Paddle will undertake research into your business, competitors and potential customers. This will be followed by a design wireframe (mockup) of your site for your agreement including website structure.

Phase Two:
2 Weeks

Website Development

In this stage Paddle will create the content for your website, collate imagery and build your website. This will be followed by cross-browser testing and setting up SEO and Open-graph meta data to improve SEO. Your website will then be set to live. It is at this point your 12-month hosting plan will begin.

Phase Three:
2 Weeks

Online Presence

Now your site is live, Paddle will create a branded Facebook page, Google and Bing business pages which will be optimised for SEO and create 50 local business citations.

What to do next?

If this looks good to you and you want to get the project started, simply send me a message and we can get this project started. I am looking forward to paddling your business forward.

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