Proposal for
Resugga Farm

11.03.2020

Project Overview

Resugga Farm has several business strands and want to cement the current brand and expand with new business offerings. Paddle Creative have been approached to establish an online presence for the various businesses in stages. The initial phase will see the creation of a site to enhance the current brand identity of Resugga Farm, and the inclusion of a marketing and online booking system for the dog walking area. The website will be developed in such a way that additional business strands can easily be added to the site in the future.

Why Choose Paddle?

Matt, founder of Paddle Creative, has been helping businesses grow for over fifteen years, gaining an array of vital expertise in that time. I have helped to grow businesses in a range of sectors, from small SMEs to multi-million-pound turnover companies.  I tackle all aspects of business growth you want me to get involved in and strategically link it all together. I know your business is important to you, which is why I undertake every project with a high degree of passion.

View a few previous projects here

Work to be Undertaken

Option 1

Website Development & Online Booking System

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A custom-built lead generation, responsive website

  • Pages including: Home / About / Location / Dog Exercise + sub-pages / Contact / Social Media feed
  • Online booking system for the Dog Exercise area. The system will take online payments if you wish*
  • Website will have an online editor for self-editing of text and images
  • Meta data and website structure optimised for SEO (WHAT IS SEO & META DATA)
  • Fully responsive website including cross-browser and device testing to ensure the site looks great on every device(WHAT IS RESPONSIVE)
  • Imagery – Provision of ‘stock’ imagery to cover the website (plus using as much as possible from Treeworks Cornwall to increase authenticty)
  • Website content to be produced by Treeworks Cornwall.

*Please note all payment providers will charge a fee, usually around 2.5% per transaction. Paddle will help you choose the most suitable payment provider.

Website & Booking System Hosting

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12-months of secure, reliable website hosting of the website which will include:

  • 99.9% guaranteed up time on Amazon Web Servers (AWS)
  • SSL - Essential security with a SSL certificate included for your site to prevent hacking and improve Google SEO(WHAT IS SSL)
  • Local CDN (Content Delivery Network), which will increase website load spead and improve SEO.

Total

£130 per month

Pay in advance for 10% discount @ £1404 per year

Option 2

Everything in Option 1 PLUS

Branding

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Creation of a brand identity for Resugga Farm

  • 2x Logo creation: for the farm and sub-brand logo for the dog exercise
  • Brand identity toolkit including logo in different formats for use in different scenarios
  • Business card, double sided design and print of 5x version names of 100x business cards per name

Enhanced Website with CMS

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Increased website capabilities to further aid SEO and ease of management

  • Website Content Management System (CMS) to allow adding/removing of pages within each section (which will improve SEO results)
  • News/blog section

Aerial Drone Photos and Videos

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I am in the process of completing a PfCO Commercial Drone License. Once complete, I will provide:

  • Video and photo footage of the farm/business in order to aid promotion
  • Footage can be used on the website, social media and any medium of your choosing, you will own the commercial rights to this

Local SEO

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A local SEO service to help rank higher in Google

  • Creation and optimisation of Google My Business and Bing Places for Business listings to enhance your online local searches
  • Full SEO audit including site audit, content audit, backlink audit, competitor analysis, keyword research
  • Keyword analysis to identify current positions and opportunities
  • Onsite content optimisation for up to 20 keywords
  • 50x Local Business Citation Listings - ensuring your business is listed accurately and consistently on directory sites such as Yelp, Scoot, BrightLocal and many more. This improves local SEO with Google

Total

£190 per month

Pay in advance for 10% discount @ £2052 per year

Option 3

Everything in Option 2 PLUS

Premium SEO

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A complete SEO service for a 12-month period to include:

  • Full SEO audit including site audit, content audit, backlink audit, competitor analysis, keyword research
  • Keyword analysis to identify current positions and opportunities
  • A further 30x Local Business Citation Listings
  • Comprehensive, safe and footprint free link-building service (one of the main Google algorithm ranking factors)
  • A total of 3 Outreach blog articles per months on external sites, three with at least 30+ Domain Authority
  • Disavowal of toxic backlinks (if present)
  • Quarterly SEO reporting including rankings reports, backlink audit and competitor analysis
  • Creation and posting of 1 blog item per month of at least 750 words on your website, with content optimised for SEO keywords

Google Adwords

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Creation of a Google Adwords Campaign to promote your business

  • Creation of Google Adwords campaign to promote the Dog Exercise business
  • Keyword analysis to identify cost effective long-tail keywords
  • Adding Negative Keywords on a weekly basis for an efficient campaign
  • This does not include the actual Adwords spend, I recommend a minimum of £200pcm for maximum effect

Total

£695 per month

Pay in advance for 10% discount @ £7506 per year

Additional Services

Ask Matt about other services to help grow your business:

Social Media Ads

Brochures, Flyers & Business Cards

Explore all services here

Project Terms

If paying monthly, the 1st months payment is taken in advance followed by equal monthly payments once the project goes live.

You can choose to pay as an annual total in advance and receive a 10% discount. 50% to be paid upfront, with a further 50% to be paid within 7 days of completion.

Website hosting is included for the cost outlined for the first 12 months. Hosting will be billed at £19 per calender month starting in month 13 from website launch date, billed in month 12 as an annual payment.
The online booking system will be billed at an additional £25 per month starting in month 13 from website launch date, billed in month 12 as an annual payment.

The Timeline

Phase One:
1-2 Weeks

Research & Design

Paddle will undertake research into your business, competitors and potential customers. This will be followed by a design wireframe (mockup) of your site for your agreement, including website structure.

If choosing option 2 or 3, you branding will also implemented at this stage.

Phase Two:
2 Weeks

Website Development

In this stage, Paddle will create the content for your website, collate imagery and build your website. This will be followed by cross-browser testing and setting up SEO and Open-graph metadata to improve SEO. Your website will then be set to live. It is at this point your 12-month hosting plan will begin.

Phase Three:

Online Presence

If choosing options 2 or 3 at this stage Paddle will get to work with setting up your SEO plan and implementing all action points in your plan.

On an ongoing basis, Paddle will complete outreach and other SEO work.

What to do next?

If this looks good to you and you want to get the project started, send me a message, and we can get this project started. I will then send you a contract and invoice and arrange a time to set up an initial meeting. I am looking forward to paddling your business forward.

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