Proposal for
Treeworks Cornwall

25.02.2020

Project Overview

Treeworks Cornwall, a professional tree management company based in Cornwall is looking to establish an improved online prescence with a new redesigned, more secure website.

Why Choose Paddle?

Matt, founder of Paddle Creative has been helping businesses grow for over fifteen years, gaining an array of vital expertise in that time. I have helped to grow businesses in a range of sectors, from small SMEs to multi-million pound turnover companies.  I tackle all aspects of business growth you want me to get involved in and strategically link it all together. I know your business is important to you, which is why I undertake every project with a high degree of passion.

Work to be Undertaken

Option 1

Website Development

+

A custom-built lead generation, responsive website

  • Pages including: Home / About / Services / Gallery / Testimonials / Contact / Social Media feed
  • Meta data and website structure optimised for SEO (WHAT IS SEO & META DATA)
  • Fully responsive website including cross-browser and device testing to ensure the site looks great on every device(WHAT IS RESPONSIVE)
  • Imagery – Provision of ‘stock’ imagery to cover the website (plus using as much as possible from Treeworks Cornwall to increase authenticty)
  • Website content to be produced by Treeworks Cornwall.

Website Hosting

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12-months of secure, reliable website hosting of the website which will include:

  • 99.9% guaranteed up time on Amazon Web Servers (AWS)
  • SSL - Essential security with a SSL certificate included for your site to prevent hacking and improve Google SEO(WHAT IS SSL)
  • Local CDN (Content Delivery Network), which will increase website load spead and improve SEO.

Total

£105 per month

Pay in advance for 10% discount @ £1134 per year

Option 2

Everything in Option 1 PLUS

Enhanced Website with CMS

+

Increased website capabilities to further aid SEO

  • Website Content Management System (CMS) to allow adding/removing of services on individual pages (which will improve SEO results)

Local SEO

+

A complete SEO service for a 12-month period to include:

  • Full SEO audit including site audit, content audit, backlink audit, competitor analysis, keyword research
  • Keyword analysis to identify current positions and opportunities
  • Disavowal of toxic backlinks (if present)
  • Onsite content optimisation for up to 20 keywords
  • Comprehensive, safe and footprint free link-building service (one of the main Google algorithm ranking factors)
  • 2 Outreach blog articles per months on external sites, one with at least 30+ Domain Authority and one with at least 40+ Domain Authority - ensuring only high quality links point to your site
  • 50x Local Business Citation Listings - ensuring your business is listed accurately and consistently on directory sites such as Yelp, Scoot, BrightLocal and many more
  • Quarterly SEO reporting including rankings reports, backlink audit and competitor analysis
  • Free advice on writing content on your site fromanSEO perspective

Total

£495 per month

Pay in advance for 10% discount @ £5346 per year

Option 3

Everything in Option 2 PLUS

Enhanced Website to Aid SEO

+

Increased website capabilities to further aid SEO

  • Website Content Management System (CMS) to allow blog and news pages
  • More website pages including previous work and 'how-to' guides

Premium SEO

+
  • Creation and posting of 1 blog item per month of at least 750 words on your website, with content optimised for SEO keywords
  • A further 30x Local Business Citation Listings
  • A total of 4 Outreach blog articles per months on external sites, three with at least 30+ Domain Authority and one with at least 40+ Domain Authority

Total

£795 per month

Pay in advance for 10% discount @ £8586 per year

Additional Services

Ask Matt about other services to help grow your business:

Google Adwords (Pay-Per-Click)

Social Media Ads

Branding

Brochures, Flyers & Business Cards

Explore all services here

Project Terms

If paying monthly, the 1st months payment is taken in advance followed by equal payments thereafter.

You can choose to payas an annual some in advance and receive a 10% discount. 50% to be paid upfront, with a further 50% to be paid within 7 days of completion.

Website hosting is included for the cost outlined for the first 12 months. Hosting will be billed at £19 per calender month starting in month 13 from website launch date, billed in month 12 as an annual payment.

The Timeline

Phase One:
1 Week

Research & Design

Paddle will undertake research into your business, competitors and potential customers. This will be followed by a design wireframe (mockup) of your site for your agreement including website structure.

If choosing option 2 or 3, you will also receive a complete SEO report at this stage, which will outline what needs to happen from an SEO perspective.

Phase Two:
2 Weeks

Website Development

In this stage Paddle will create the content for your website, collate imagery and build your website. This will be followed by cross-browser testing and setting up SEO and Open-graph meta data to improve SEO. Your website will then be set to live. It is at this point your 12-month hosting plan will begin.

Phase Three:

Online Presence

If choosing options 2 or 3 at this stage Paddle will get to work with setting up your SEO plan and implementing all action points in your plan.

On an ongoing basis, Paddle will complete outreach and other SEO work.

What to do next?

If this looks good to you and you want to get the project started, simply send me a message and we can get this project started. I will then send you a contract and invoice and arrange a time to set up an initial meeting. I am looking forward to paddling your business forward.

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