Bespoke Proposal for

Diabetes Diet Guy

September 6, 2021

Project Overview

Mark has engaged with Paddle Creative to help build a new website for his established Diabetes Diet Guy business to provide a better online experience. Paddle Creative will create a bespoke website, migrating content in the process based on current brand guidelines. The outcome will be a unique website worthy of the offering providing the foundations for online growth on an easy-to-manage platform.

Why Choose Paddle?

Matt, the founder of Paddle Creative, has been helping businesses grow for over fifteen years, gaining an array of vital expertise in that time. Our small but expert team has helped grow businesses in a range of sectors, from small SMEs to multi-million-pound turnover companies.  We tackle all aspects of business growth you want us to get involved in and strategically link it all together. We know your business is important to you, which is why we undertake every project with a high degree of passion and expertise.

View a few previous projects here >

Work to be Undertaken

Option 1

Website Design

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  • The process will begin with a Kickoff Discovery Meeting to discuss your needs, inspiration and get a full understanding of what you require to fulfill the brief
  • A website map and wireframe of the site wil be agreed
  • A custom-design will be created based around current brand guidelines
  • Designs will be presented as working prototypes allowing you to work with Paddle to fine tune the design
  • Imagery – Provision of ‘stock’ imagery to cover the website requirements until launch (plus as much from the client as possible to increase authenticity). You will be given access to any stock imagery on the Envato library and Adobe library
  • All imagery will be added to the website ready for the website to be launched. Content to be produced by the client. All static page content will be added by Paddle, with CMS page content added by the client.

Website Development

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  • Paddle Creative will develop designs into a fully functioning website
  • The website will have an online editor for self-editing of text and images, giving you power to easily manage your website and shop
  • Web shop with Amazon Affiliate links to Amazon (or similar) where the eCommerce functionality will take place (see Option 2 for full eCommerce add-on)
  • Advertising space setup – create of ad space and ability to add adverts from the CMS of the site which will then appear on the relevant pages on the site
  • Corporate Events ticket sales – selling of tickets to corporate events with automated booking confirmation, with an integration via Calendly to process event booking, payments and space management (see Option 2 for eCommerce option)
  • Blog functionality with filter by category
  • Free courses/resources section including YouTube video embeds and PDF downloads
  • Speaking & Media Enquiries section with relevant call to actions
  • Instagram Feed embedded (optional)
  • Fully responsive website including cross-browser and device testing (WHAT IS RESPONSIVE)
  • Cookie Consent banner
  • Google Reviews embed
  • Integration of Facebook Pixel
  • Google Analytics setup once the site goes live
  • The URL Domain will be purchased by and remain the possession of the client at all times, Paddle Creative will only need access to the change the DNS records

Migration

  • Migration of all current content to the new website
  • Putting in place SEO redirects wherever required to maintain any SEO benefit

Website Hosting & CMS for 12-months

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12-months of secure, reliable website hosting of the website and a Content Management System which will include:

  • 99% guaranteed up time on Amazon Web Servers (AWS)
  • SSL - Essential security with a SSL certificate included for your site to prevent hacking and improve Google SEO (WHAT IS SSL)
  • Local CDN (Content Delivery Network), which will increase website load spead and improve SEO.
  • Access to the website backend, which includes an easy-to-use editor and CMS (Content Management System) allowing you to easily edit the website post-launch. This is integral with the AWS web-hosting

Calendly Pro Plan

  • 12-months Calendly 'PRO' plan (billed at approx £120per annum thereafter)
  • Note your payment merchant will charge a transaction fee of around 2%

Support

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  • Free personalised training video showing you how to use and manage your website
  • Ongoing technical support

Total

£3950

After 12-months, you will be invoiced for a further 12-months of web-hosting, editor and CMS access. See below.

Option 2

Everything in Option 1 PLUS

eCommerce Add-on

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We will take all the elements of Option 1 above and add on full eCommerce functionality

  • Setup of Webflow eCommerce platofrm, seemlessly within the website
  • Integration of your chosen payment merchant (either Stripe or PayPal)
  • Setup of branded transactional emails

Facebook Ads Re-targeting

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We will create a bespoke re-targeting campaign in Facebook Ads to attempt to drive customers back to the site for more conversions.

Included setup of Facebook Pixel and creation of 3x campaigns in Facebook Ads (ad spend not included).

Essential SEO

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An essential SEO service to help rank higher in Google.

  • Optimisation of Google My Business and Bing Places for Business listings to enhance your online searches
  • Full SEO audit including site audit, content audit, backlink audit, competitor analysis, keyword research
  • Keyword analysis to identify current positions and opportunities
  • Competitor Backling Gap Analysis
  • Onsite content optimisation for up to 10 keywords
  • 80x Local Business Citation Listings - ensuring your business is listed accurately and consistently on directory sites such as Yelp, Scoot, BrightLocal and many more. This improves local SEO with Google
  • Submission and verification of the website to Google Search Console
  • Alt-tag optimisation of all imagery on your website

12-months eCommerce Hosting

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12-months eCommerce hosting including::

  • Upto 1,000 items in the shop
  • Upto $200k annual sales volume
  • 10x user accounts
  • 0% transaction fee (excluded payment merchant fees)
  • 99% guaranteed up time on Amazon Web Servers (AWS)
  • SSL - Essential security with a SSL certificate included for your site to prevent hacking and improve Google SEO (WHAT IS SSL)
  • Local CDN (Content Delivery Network), which will increase website load spead and improve SEO.
  • Access to the website backend, which includes an easy-to-use editor and CMS (Content Management System) allowing you to easily edit the website post-launch. This is integral with the AWS web-hosting

Total

£5750

After 12-months, you will be invoiced for a further 12-months of eCommerce web-hosting, editor and CMS access. See below. *The cost excludes any seller merchant fees as imposed by Stripe/Paypal. This is usually around 1.4% +20p per transaction. This hosting tier is capped at $200k sales volume per annum (higher tiers available).

Option 3

Everything in Options 1 & 2 PLUS

Ongoing SEO (12-months)

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A complete SEO service for a 12-month period to include:

  • Comprehensive, safe and footprint free link-building service (one of the main Google algorithm ranking factors)
  • Outreach blogging -  2 Outreach content articles written and placed per month on external sites linking to your site
  • 1 blog post per month - researched around keyword research, professionally written and added to your website
  • 2x Google My Business post per month
  • 5x Google My Business Image Posts
  • Quarterly SEO reporting including rankings reports, backlink audit and competitor analysis

All based on a 12-month period. A new agreement can be reached after 12-months.

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Total

£11,650

After 12-months, you will be invoiced for a further 12-months of eCommerce web-hosting, editor and CMS access. See below. *The cost excludes any seller merchant fees as imposed by Stripe/Paypal. This is usually around 1.4% +20p per transaction. This hosting tier is capped at $200k sales volume per annum (higher tiers available).

Additional Services

Ask us about other services to help grow your business:

Brochures, Flyers & Business Cards
Professional Photography
Drone Services
Google AdWords & SEO
Explore all services here >

Project Terms

  • 50% to be paid upfront, with a further 25% to be paid on signoff of the website design and the final 25% to be paid just prior to the launch of the website.
  • For OPTION 1: Website hosting and CMS access is included in the cost for the first 12-months (from site launch). Thereafter it will be billed at £250 per annum with minimum 12-month commitment.
  • For OPTION 2 & 3: eCommerce Website hosting and CMS access is included in the cost for the first 12-months (from site launch). Thereafter it will be billed at £750 per annum with minimum 12-month commitment.
  • There is NO ongoing website maintenance cost, your site will be maintenance free.
  • There is NO VAT to be paid currently.

The Timeline based on Option 1

Phase One: Approx 3-4 Weeks

Research & Design
  • Paddle will undertake a Kickoff Discovery meeting to research your business, competitors and potential customers.
  • A website site map will be created for approval.
  • We will create a content plan using a shared Google Drive to share content.
  • We will then develop fully-functioning designs for your website.
  • We will share a page showing the look and feel of the site for approval and tweaks.

Phase Two: Approx. 4-6 Weeks

Website Development
  • In this stage, Paddle will collate your imagery and build your website.
  • There will be ample opportunity to feedback on the design. There will be a maximum of 3 revision rounds.
  • This will be followed by cross-browser testing and setting up SEO and Open-graph metadata to improve SEO. Your website will not be live yet, it will be on a 'staging' domain (private URL).
  • Your 12-month hosting plan will begin once this is complete.
  • Your site will then be set to live on your private URL.

What to do next?

If this looks good to you and you want to get the project started, send me a message. I will then send you a contract and invoice and arrange a time to set up an initial meeting. I am looking forward to paddling your business forward.

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