Bespoke Proposal for

Ground Truth Intelligence

August 11, 2021

Project Overview

Sal has engaged with Paddle Creative to help deliver a new website for recent startup, Ground Truth Intelligence. The business is currently running on Wordpress and would like to migrate to Webflow for better ease of use combined with a better performing site. The site will aim is to offer a more dynamic online experience and allow the marketing team to generate landing pages and content with ease.

Why Choose Paddle?

Matt, the founder of Paddle Creative, has been helping businesses grow for over fifteen years, gaining an array of vital expertise in that time. Our small but expert team has helped grow businesses in a range of sectors, from small SMEs to multi-million-pound turnover companies.  We tackle all aspects of business growth you want us to get involved in and strategically link it all together. We know your business is important to you, which is why we undertake every project with a high degree of passion and expertise.

View a few previous projects here >

Work to be Undertaken

Option 1

Website Design

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  • The process will begin with a Kickoff Discovery Meeting to discuss your needs, inspiration and get a full understanding of what you require to fulfill the brief
  • A website map wil agreed
  • A custom-design will be created for your businesse
  • Designs will be presented as working prototypes allowing you to work with Paddle to fine tune the design
  • Imagery – Provision of ‘stock’ imagery to cover the website requirements until launch (plus as much from the client as possible to increase authenticity). You will be given access to any stock imagery on the Envato library and Adobe library
  • The website will be built around the existing brand guidelines
  • All imagery will be added to the website ready for the website to be launched. Content to be produced by the client. All static page content will be added by Paddle, with CMS page content added by the client.

Website Development

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  • Paddle Creative will develop designs into a fully functioning website
  • Up to 15 static pages and 6 CMS (Content Management System) collection pages (allowing for unlimited pages to be added of this type). An example of this type of page is a 'blog' page
  • The website will have an online editor for self-editing of text and images, giving you power to easily manage your website
  • Instagram Feed embedded (optional)
  • Fully responsive website including cross-browser and device testing (WHAT IS RESPONSIVE)
  • Cookie Consent banner
  • Google Analytics setup once the site goes live
  • The URL Domain will be purchased by and remain the possession of the client at all times, Paddle Creative will only need access to the change the DNS records

Website Hosting & CMS for 12-months

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12-months of secure, reliable website hosting of the website and a Content Management System which will include:

  • 99% guaranteed up time on Amazon Web Servers (AWS)
  • SSL - Essential security with a SSL certificate included for your site to prevent hacking and improve Google SEO (WHAT IS SSL)
  • Local CDN (Content Delivery Network), which will increase website load spead and improve SEO.
  • Access to the website backend, which includes an easy-to-use editor and CMS (Content Management System) allowing you to easily edit the website post-launch. This is integral with the AWS web-hosting

Support

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  • Free personalised training video showing you how to use and manage your website
  • Ongoing technical support

Total

£4000

After 12-months, you will be invoiced for a further 12-months of web-hosting, editor and CMS access. See below.

Option 2

Everything in Option 1 PLUS

Essential SEO

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An essential SEO service to help rank higher in Google.

  • Optimisation of Google My Business and Bing Places for Business listings to enhance your online searches
  • Full SEO audit including site audit, content audit, backlink audit, competitor analysis, keyword research
  • Keyword analysis to identify current positions and opportunities
  • Competitor Backling Gap Analysis
  • Onsite content optimisation for up to 10 keywords
  • 80x Local Business Citation Listings - ensuring your business is listed accurately and consistently on directory sites such as Yelp, Scoot, BrightLocal and many more. This improves local SEO with Google
  • Submission and verification of the website to Google Search Console
  • Alt-tag optimisation of all imagery on your website

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Total

£5450

After 12-months, you will be invoiced for a further 12-months of web-hosting, editor and CMS access. See below.

Option 3

Everything in Options 1 & 2 PLUS

Premium SEO

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A complete SEO service for a 12-month period to include:

  • Comprehensive, safe and footprint free link-building service (one of the main Google algorithm ranking factors)
  • Outreach blogging -  2-4 Outreach content articles written and placed per month on external sites, three with at least 30+ Domain Authority (DA), with 'do follow' links to your site
  • Weekly Google My Business posts
  • 1 blog post per month - researched around keyword research, written and added to your website
  • Quarterly SEO reporting including rankings reports, backlink audit and competitor analysis

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Total

£11,950

After 12-months, you will be invoiced for a further 12-months of web-hosting, editor and CMS access. See below.

Additional Services

Ask us about other services to help grow your business:

Brochures, Flyers & Business Cards
Professional Photography
Drone Services
Google AdWords & SEO
Explore all services here >

Project Terms

  • 50% to be paid upfront, with a further 50% to be paid just prior to the launch of the website.
  • Website hosting and CMS access is included in the cost for the first 12-months (from site launch). Thereafter it will be billed at £230 per annum with minimum 12-month commitment.
  • There is NO ongoing website maintenance cost, your site will be maintenance free.
  • There is NO VAT to be paid currently.

The Timeline based on Option 1

Phase One: Approx 2-3 Weeks

Research & Design
  • Paddle will undertake a Kickoff Discovery meeting to research your business, competitors and potential customers.
  • A website site map will be created for approval.
  • We will create a content plan using a shared Google Drive to share content.
  • We will then develop fully-functioning designs for your website.
  • We will share a page showing the look and feel of the site for approval and tweaks.

Phase Two: Approx. 2-3 Weeks

Website Development
  • In this stage, Paddle will collate your imagery and build your website.
  • There will be ample opportunity to feedback on the design. There will be a maximum of 3 revision rounds.
  • This will be followed by cross-browser testing and setting up SEO and Open-graph metadata to improve SEO. Your website will not be live yet, it will be on a 'staging' domain (private URL).
  • Your 12-month hosting plan will begin once this is complete.
  • Your site will then be set to live on your private URL.

What to do next?

If this looks good to you and you want to get the project started, send me a message. I will then send you a contract and invoice and arrange a time to set up an initial meeting. I am looking forward to paddling your business forward.

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