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Bespoke Proposal for

Haptic Recruit

January 12, 2022

Project Overview

Hannah has engaged with Paddle Creative to help deliver new branding and a new website for their established Gaming industry recruitment business. The business does not currently showcase the service offering to its full potential, and has developed their offering and market position since their launch, 3 years ago. A bespoke new website will be built that will enable Haptic Recruit to stand out, with contemporary and distinctive branding and an innovative website The site will aim to offer a more dynamic online experience and allow Haptic Recruit to generate and edit new blogs, jobs and studio partnership pages themselves with ease, whilst giving a solid foundation for SEO success.

Why Choose Paddle?

Matt, the founder of Paddle Creative, has been helping businesses grow for over fifteen years, gaining an array of vital expertise in that time. Our small but expert team has helped grow businesses in a range of sectors, from small SMEs to multi-million-pound turnover companies.  We tackle all aspects of business growth you want us to get involved in and strategically link it all together. We know your business is important to you, which is why we undertake every project with a high degree of passion and expertise.

View a few previous projects here >
Awards & Recognition
uk business award for best marketing companiestechnology innovation awardsmarketing awardwebflow partners logo

Work to be Undertaken

Option 1

Brand Development & Logo

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Development of a new brand identity and logo to bring your business to life, including:

  • Brand discovery session to identify the key unique selling points of the business
  • Utilising the 'Story Brand' framework to create a compelling story for customers, proven to increase sales
  • Presentation of brand in stylescapes to help give context to the brand

Brand Deliverables:

  • Logo creation (with variations for different formats)
  • Brand Guidelines - To enable you to easily use the brand moving forwards including colour palette and font selection
  • Bespoke iconography

Website Design & Development

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Web Design

  • The process will begin with a Kickoff Discovery Meeting to discuss your needs, inspiration and get a full understanding of what you require to fulfill the brief
  • A website map wil agreed
  • A wireframe will be created allowing for tweaks
  • A custom-design will be created for your businesse

Web Development

  • Paddle Creative will develop designs into a fully functioning website using the Webflow platform. Paddle Creative are certified Webflow Experts.
  • Up to 20 static pages and 6 CMS (Content Management System) collection pages (allowing for unlimited pages to be added of this type). An example of this type of page is a 'blog' page
  • The website will have an online editor for self-editing of text and images, giving you power to easily manage your website
  • Instagram Feed embedded (optional)
  • Fully responsive website including cross-browser and device testing (WHAT IS RESPONSIVE)
  • Cookie Consent banner
  • Google Analytics setup once the site goes live
  • The URL Domain will be purchased by and remain the possession of the client at all times, Paddle Creative will only need access to the change the DNS records
  • 301 redirects to manage any change in URLs from old to new website (if applicable)

Website Hosting & CMS for 12-months

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12-months of secure, reliable website hosting of the website and a Content Management System which will include:

  • 99% guaranteed up time on Amazon Web Servers (AWS)
  • SSL - Essential security with a SSL certificate included for your site to prevent hacking and improve Google SEO (WHAT IS SSL)
  • Local CDN (Content Delivery Network), which will increase website load spead and improve SEO.
  • Access to the website backend, which includes an easy-to-use editor and CMS (Content Management System) allowing you to easily edit the website post-launch. This is integral with the AWS web-hosting

Support

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  • Free personalised training video showing you how to use and manage your website
  • Ongoing technical support

Total

£6500

After 12-months, you will be invoiced for a further 12-months of web-hosting, editor and CMS access. See below.

Option 2

Everything in Option 1 PLUS

Essential SEO

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An essential SEO service to help rank higher in Google.

  • Optimisation of Google My Business and Bing Places for Business listings to enhance your online searches
  • Full SEO audit including site audit, content audit, backlink audit, competitor analysis, keyword research
  • Keyword analysis to identify current positions and opportunities
  • Competitor Backling Gap Analysis
  • Onsite content optimisation for up to 10 keywords
  • 50x Local Business Citation Listings - ensuring your business is listed accurately and consistently on directory sites such as Yelp, Scoot, BrightLocal and many more. This improves local SEO with Google
  • Submission and verification of the website to Google Search Console
  • Alt-tag optimisation of all imagery on your website

Brand Business Kit

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Essentials to help your brand shine:

  • Design & Print of 6x sets of 250x double sided business cards. Full-colour print on 400gsm laminated both sides
  • PDF and Word Letterhead design
  • Design of email signature (implemented by the client)
  • Google My Business Cover Image
  • Branding of social media pages (Facebook Logo & Cover Image / LinkedIn Logo & Cover Image / Instagram Logo / Twitter Logo & Cover Image)

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Total

£7250

After 12-months, you will be invoiced for a further 12-months of web-hosting, editor and CMS access. See below.

Option 3

Everything in Options 1 & 2 PLUS

Marketing Guru Support

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You will have access to our entire marketing team for up to six hours per month for a variety of marketing activities designed to give you maximum impact to grow your business.

We will work with you and your team on an ongoing basis and can use time for strategy, ad-hoc marketing tasks (such as social imagery creation), social posts and arange of activities.

You can find out more information about what we can offer here.

Google Search

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Premium SEO

A complete SEO service for a 12-month period to include:

  • Comprehensive, safe and footprint-free link-building service (one of the main Google algorithm ranking factors)
  • Outreach blogging -  2-4 Outreach content articles written and placed per month on external sites with 'do follow' links to your site
  • Weekly Google My Business posts
  • 1 blog post per month - SEO-focused topic researched, SEO optimised, written and added to your website with a social image for sharing
  • Quarterly SEO reporting including rankings reports, backlink audit and competitor analysis

SEO Mentoring - Mentoring of your team to give guidance on SEO related topics when called upon, such as questions related to the content, internal linking etc.

Google Ads Setup & Management

Creation of an optimised Google Ads campaign to target new clients

  • New campaign setup
  • Ad copy created
  • Ongoing optimisation and management

Note - Google Ad spend not included and billed directly by Google, allowing you to set your own budget.

Total

£13,950 or £1209 per month (min 12 months)

After 12-months, you will be invoiced for a further 12-months of web-hosting, editor and CMS access. See below.

Additional Services

Say hello 👋  to your new marketing team.

Paddle Creative work with businesses like yours to scale them by providing a remote marketing team. We are your reliable and cost-saving business growth building machine.

Explore Our Business Growth Accelerator here >

Project Terms

  • 50% to be paid upfront, with a further 25% to be paid on signoff of the branding and the final 25% to be paid just prior to the launch of the website.
  • Website hosting and CMS access is included in the cost for the first 12-months (from site launch). Thereafter it will be billed at £250 per annum with minimum 12-month commitment.
  • There is NO ongoing website maintenance cost, your site will be maintenance free.

The Timeline based on Option 1

Phase One: Approx 2-4 Weeks

The project will start with a discovery meeting to collect all the information we need to ensure success!

Branding
  • After initial reasearch, Paddle Creative will provide three options, presented as stylescapes giving context to overall brand direction
  • You will be given three revision rounds
  • Final designs along with brand assets will be provided for ongoing use

Phase Two: Approx 2-3 Weeks

Website Research & Design
  • A website site map and wireframe will be created for approval.
  • We will create a content plan using a shared Google Drive to share content. You will write the content.

Phase Three: Approx. 3-4 Weeks

Website Development
  • In this stage, Paddle will collate your imagery and build your website.
  • There will be ample opportunity to feedback on the design.
  • This will be followed by cross-browser testing and setting up SEO and Open-graph metadata to improve SEO. Your website will not be live yet, it will be on a 'staging' domain (private URL).
  • Your 12-month hosting plan will begin once this is complete.
  • Your site will then be set to live on your private URL.

What to do next?

If this looks good to you and you want to get the project started, send me a message. I will then send you a contract and invoice and arrange a time to set up an initial meeting. I am looking forward to paddling your business forward.

Please confirm your name

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Which price plan do you want to pick?

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