Hannah has engaged with Paddle Creative to help deliver new branding and a new website for their established Gaming industry recruitment business. The business does not currently showcase the service offering to its full potential, and has developed their offering and market position since their launch, 3 years ago. A bespoke new website will be built that will enable Haptic Recruit to stand out, with contemporary and distinctive branding and an innovative website The site will aim to offer a more dynamic online experience and allow Haptic Recruit to generate and edit new blogs, jobs and studio partnership pages themselves with ease, whilst giving a solid foundation for SEO success.
Why Choose Paddle Creative?
We have an expert team that cares about your business and know how to help you scale.
Say hello 👋 to your new marketing team
Award-winning digital marketing for your business.
We are your business-growing machine, marketing team.
Work to be Undertaken
What We Will Do
Brand Development & Logo
Development of a new brand identity and logo to bring your business to life, including:
- Brand discovery session to identify the key unique selling points of the business
- Utilising the 'Story Brand' framework to create a compelling story for customers, proven to increase sales
- Presentation of brand in stylescapes to help give context to the brand
- Logo creation (with variations for different formats)
- Brand Guidelines - To enable you to easily use the brand moving forwards including colour palette and font selection
- Bespoke iconography
Website Design & Development
- The process will begin with a Kickoff Discovery Meeting to discuss your needs, inspiration and get a full understanding of what you require to fulfill the brief
- A website map wil agreed
- A wireframe will be created allowing for tweaks
- A custom-design will be created for your businesse
- Paddle Creative will develop designs into a fully functioning website using the Webflow platform. Paddle Creative are certified Webflow Experts.
- Up to 20 static pages and 6 CMS (Content Management System) collection pages (allowing for unlimited pages to be added of this type). An example of this type of page is a 'blog' page
- The website will have an online editor for self-editing of text and images, giving you power to easily manage your website
- Instagram Feed embedded (optional)
- Fully responsive website including cross-browser and device testing (WHAT IS RESPONSIVE)
- Cookie Consent banner
- Google Analytics setup once the site goes live
- The URL Domain will be purchased by and remain the possession of the client at all times, Paddle Creative will only need access to the change the DNS records
- 301 redirects to manage any change in URLs from old to new website (if applicable)
Website Hosting & CMS for 12-months
12-months of secure, reliable website hosting of the website and a Content Management System which will include:
- 99% guaranteed up time on Amazon Web Servers (AWS)
- SSL - Essential security with a SSL certificate included for your site to prevent hacking and improve Google SEO (WHAT IS SSL)
- Local CDN (Content Delivery Network), which will increase website load spead and improve SEO.
- Access to the website backend, which includes an easy-to-use editor and CMS (Content Management System) allowing you to easily edit the website post-launch. This is integral with the AWS web-hosting
- Free personalised training video showing you how to use and manage your website
- Ongoing technical support
An essential SEO service to help rank higher in Google.
- Optimisation of Google My Business and Bing Places for Business listings to enhance your online searches
- Full SEO audit including site audit, content audit, backlink audit, competitor analysis, keyword research
- Keyword analysis to identify current positions and opportunities
- Competitor Backling Gap Analysis
- Onsite content optimisation for up to 10 keywords
- 50x Local Business Citation Listings - ensuring your business is listed accurately and consistently on directory sites such as Yelp, Scoot, BrightLocal and many more. This improves local SEO with Google
- Submission and verification of the website to Google Search Console
- Alt-tag optimisation of all imagery on your website
Brand Business Kit
Essentials to help your brand shine:
- Design & Print of 6x sets of 250x double sided business cards. Full-colour print on 400gsm laminated both sides
- PDF and Word Letterhead design
- Design of email signature (implemented by the client)
- Google My Business Cover Image
- Branding of social media pages (Facebook Logo & Cover Image / LinkedIn Logo & Cover Image / Instagram Logo / Twitter Logo & Cover Image)
Marketing Guru Support
You will have access to our entire marketing team for up to six hours per month for a variety of marketing activities designed to give you maximum impact to grow your business.
We will work with you and your team on an ongoing basis and can use time for strategy, ad-hoc marketing tasks (such as social imagery creation), social posts and arange of activities.
You can find out more information about what we can offer here.
A complete SEO service for a 12-month period to include:
- Comprehensive, safe and footprint-free link-building service (one of the main Google algorithm ranking factors)
- Outreach blogging - 2-4 Outreach content articles written and placed per month on external sites with 'do follow' links to your site
- Weekly Google My Business posts
- 1 blog post per month - SEO-focused topic researched, SEO optimised, written and added to your website with a social image for sharing
- Quarterly SEO reporting including rankings reports, backlink audit and competitor analysis
SEO Mentoring - Mentoring of your team to give guidance on SEO related topics when called upon, such as questions related to the content, internal linking etc.
Google Ads Setup & Management
Creation of an optimised Google Ads campaign to target new clients
- New campaign setup
- Ad copy created
- Ongoing optimisation and management
Note - Google Ad spend not included and billed directly by Google, allowing you to set your own budget.
£13,950 or £1209 per month (min 12 months)
Paddle Creative work with businesses like yours to scale them by providing a remote marketing team. We are your reliable and cost-saving business growth building machine.