International Sea Kayak Guide Association

May 27, 2021

Project Overview

Jeff has engaged with Paddle Creative to help create a new website for their renowned organisation, the ISKGA. This new site will offer a more robust and efficient way to run the business along with offering a much more modern appearance and easier to navigate site for users.

Why Choose Paddle?

Matt, the founder of Paddle Creative, has been helping businesses grow for over fifteen years, gaining an array of vital expertise in that time. Our small but expert team has helped grow businesses in a range of sectors, from small SMEs to multi-million-pound turnover companies.  We tackle all aspects of business growth you want us to get involved in and strategically link it all together. We know your business is important to you, which is why we undertake every project with a high degree of passion and expertise.

View a few previous projects here >

Work to be Undertaken

Option 1

Website Design

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  • The process will begin with a Kickoff Discovery Meeting to discuss your needs, inspiration and get a full understanding of what you require to fulfill the brief
  • A custom-design will be created for your businesse after extensive research, using the latest best-practices and with conversions and user efficiency in mind
  • Designs will be presented as working prototypes allowing you to work with Paddle to fine tune the design
  • Imagery – Provision of ‘stock’ imagery to cover the website requirements until launch (plus as much from the client as possible to increase authenticity)
  • All content and imagery will be added to the website ready for the website to be launched. Content to be produced by the client.

Website Development

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  • Once the design is agreed, Paddle Creative will develop a website into fully functioning websites, in-line with current best practice
  • Your site will be developed with up to 10 static pages and 5 CMS (Content Management System) collection pages (allowing for unlimited pages to be added of this type). An example of this type of page is a 'case study' page
  • Many of the above pages will be CMS enabled, meaning you will be able to add new sub-pages yourself after the site is launched
  • The website will have an online editor for self-editing of text and images, giving you power to easily manage your website
  • The current application forms will be redeveloped into new online forms by Paddle and integrated seemlessly into the website, using form builder, Cognito Forms to allow for easy client tweaks moving forwards. This will allow for registrations by guides and centres which will then auto-populate online profiles
  • Migration of current URLs to a new structure, with 301 redirects put in place where applicable (so users will always find the right page)
  • Meta data, images and website structure optimised for SEO (WHAT IS SEO & META DATA)
  • Fully responsive website including cross-browser and device testing to ensure the site looks great on every device (WHAT IS RESPONSIVE)
  • Cookie Consent banner
  • Google Analytics setup once the site goes live
  • The URL Domain will be purchased by and remain the possession of the client at all times, Paddle Creative will only need access to the change the DNS records (Paddle will of course help with this process)

Website Hosting & CMS for 12-months

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12-months of secure, reliable website hosting of the website and a Content Management System which will include:

  • 99% guaranteed up time on Amazon Web Servers (AWS)
  • SSL - Essential security with a SSL certificate included for your site to prevent hacking and improve Google SEO (WHAT IS SSL)
  • Local CDN (Content Delivery Network), which will increase website load spead and improve SEO.
  • Access to the website backend, which includes an easy-to-use editor and CMS (Content Management System) allowing you to easily edit the website post-launch. This is integral with the AWS web-hosting

Support

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  • Free personalised training video showing you how to use and manage your website
  • Ongoing technical support

Total

£2650

After 12-months, you will be invoiced for a further 12-months of web-hosting, editor and CMS access. See below.

Option 2

Everything in Option 1 PLUS

Brand Business Kit

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Essentials to help your brand shine:

  • Design & Print of 1x sets of 250x double sided business cards. Full-colour print on 400gsm laminated both sides
  • PDF and Word Letterhead design
  • Design of email signature (implemented by the client)
  • Google My Business Cover Image
  • Facebook Cover Image
  • LinkedIn Cover Image

Essential SEO

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An essential SEO service to help rank higher in Google.

  • Optimisation of Google My Business and Bing Places for Business listings to enhance your online local searches
  • Full SEO audit including site audit, content audit, backlink audit, competitor analysis, keyword research
  • Keyword analysis to identify current positions and opportunities
  • Onsite content optimisation for up to 10 keywords
  • 50x Local Business Citation Listings - ensuring your business is listed accurately and consistently on directory sites such as Yelp, Scoot, BrightLocal and many more. This improves local SEO with Google

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Total

£3250

After 12-months, you will be invoiced for a further 12-months of web-hosting, editor and CMS access. See below.

Option 3

Everything in Options 1 & 2 PLUS

Brand Creation

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Development of a new brand identity to help bolster the potential for the business, including

  • Brand discovery session to identify the key unique selling points of the business
  • Utilising the 'Story Brand' concept to create a compelling story for customers, proven to increase sales
  • Brand DNA will help steer the tone of voice and build affinity with potential service users
  • Presentation of brand in stylescapes to help give context to the brand
  • Brand Delivery Kit - To enable you to easily use the brand moving forwards including colour palette and font selection
  • Logo creation (with variations for different formats)

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Total

£3650

After 12-months, you will be invoiced for a further 12-months of web-hosting, editor and CMS access. See below.

Additional Services

Ask Matt about other services to help grow your business:

Brochures, Flyers & Business Cards

Professional Photography

Drone Services

Google AdWords & SEO

Explore all services here

Project Terms

  • 50% to be paid upfront, with a further 50% to be paid just prior to the launch of the website.
  • Website hosting, CMS access and Pro Cognito Form subscription is included in the cost for the first 12-months (from site launch). Thereafter it will be billed at £280 per annum month with minimum 12-month commitment.
  • There is NO ongoing website maintenance cost, your site will be maintenance free.
  • There is NO VAT to be paid currently.

The Timeline based on Option 1

Phase One: Approx 1-2 Weeks

Research & Design
  • Paddle will undertake a Kickoff Discovery meeting to research your business, competitors and potential customers. This will be followed by presentation of ideas and designs.
  • We will then develop fully-functioning designs for your website
  • A website site map will be created for approval.

Phase Two: Approx. 2-3 Weeks

Website Development
  • In this stage, Paddle will collate your imagery and build your website. This will be followed by cross-browser testing and setting up SEO and Open-graph metadata to improve SEO. Your website will not be live yet, it will be on a 'staging' domain (private URL). There will be ample opportunity to feedback on the design.
  • Your 12-month hosting plan will begin once this is complete.
  • Your site will then be set to live on your private URL.

What to do next?

If this looks good to you and you want to get the project started, send me a message. I will then send you a contract and invoice and arrange a time to set up an initial meeting. I am looking forward to paddling your business forward.

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