Bespoke Proposal for

IT Recruitment Solutions v2

October 6, 2021

Project Overview

Paul has engaged with Paddle Creative to help deliver new branding and a new website for his established IT recruitment business. The business does not currently showcase the service offering to its full potential, nor have an established brand identity. A bespoke new website will be built that will enable ITRS to stand out, with contemporary branding and in an engaging way. The site will aim to offer a more dynamic online experience and allow ITRS to generate new service pages themselves with ease post-launch whilst giving a solid foundation for SEO success.

Why Choose Paddle?

Matt, the founder of Paddle Creative, has been helping businesses grow for over fifteen years, gaining an array of vital expertise in that time. Our small but expert team has helped grow businesses in a range of sectors, from small SMEs to multi-million-pound turnover companies.  We tackle all aspects of business growth you want us to get involved in and strategically link it all together. We know your business is important to you, which is why we undertake every project with a high degree of passion and expertise.

View a few previous projects here >

Work to be Undertaken

Option 1

Brand Development & Logo and Business Kit

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Development of a new brand identity and logo to bring your business to life, including:

  • Brand discovery session to identify the key unique selling points of the business
  • Utilising the 'Story Brand' framework to create a compelling story for customers, proven to increase sales
  • Presentation of brand in stylescapes to help give context to the brand
  • Brand Delivery Kit - To enable you to easily use the brand moving forwards including colour palette and font selection
  • Bespoke iconogrpahy
  • Development of a 'Design System' which can be utilised across all future marketing activities, including the website
  • Logo creation (with variations for different formats)

Brand Business Kit

Essentials to help your brand shine:

  • Design & Print of 5x sets of 250x double sided business cards. Full-colour print on 400gsm laminated both sides
  • PDF and Word Letterhead design
  • Design of email signature (implemented by the client)
  • Google My Business Cover Image
  • Branding of LinkedIn (animated Logo) & Cover Image

Website Design & Development

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Web Design

  • The process will begin with a Kickoff Discovery Meeting to discuss your needs, inspiration and get a full understanding of what you require to fulfill the brief
  • A website map and wireframe wil be agreed
  • A custom-design will be created for your businesse
  • Designs will be presented as working prototypes allowing you to work with Paddle to fine tune the design
  • Imagery – Provision of ‘stock’ imagery to cover the website requirements until launch (plus as much from the client as possible to increase authenticity). You will be given access to any stock imagery on the Envato library and Adobe library
  • The website will be built around the existing brand guidelines
  • All imagery will be added to the website ready for the website to be launched. Content to be produced by the client. All static page content will be added by Paddle, with CMS page content added by the client.

Web Development

  • Paddle Creative will develop designs into a fully functioning website
  • Up to 15 static pages and 6 CMS (Content Management System) collection pages (allowing for unlimited pages to be added of this type). An example of this type of page is a 'blog' page
  • The website will have an online editor for self-editing of text and images, giving you power to easily manage your website
  • Instagram Feed embedded (optional)
  • Fully responsive website including cross-browser and device testing (WHAT IS RESPONSIVE)
  • Cookie Consent banner
  • Google Analytics setup once the site goes live
  • The URL Domain will be purchased by and remain the possession of the client at all times, Paddle Creative will only need access to the change the DNS records

Enhanced Interactions & Custom Animation

Taking the new branding, Paddle will add even more 'life' with custom animations:

  • Logo animated - for use on social media
  • Custom animations throughout the website including animated stick man character on all core page and an element of animation on all pages using Lottie json animations (files created in After Effetcs and converted to a web-friendly format)

API Connection

Connection of Bullhorn to your website via API to update vacancies on your website, controlled via Bullhorn with auto-updates on your website

  • Using Zapier to process API calls
  • 15 minute update time
  • Up to 400 updates per month included (higher tiers available if required)
  • Note, that the posibility of what the process can do will depend on the API options available on the Bullhorn and Webflow platforms. However, we can confirm that the API link is possible

Website Hosting, CMS for 12-months and Support

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12-months of secure, reliable website hosting of the website and a Content Management System which will include:

  • 99% guaranteed up time on Amazon Web Servers (AWS)
  • SSL - Essential security with a SSL certificate included for your site to prevent hacking and improve Google SEO (WHAT IS SSL)
  • Local CDN (Content Delivery Network), which will increase website load spead and improve SEO.
  • Access to the website backend, which includes an easy-to-use editor and CMS (Content Management System) allowing you to easily edit the website post-launch. This is integral with the AWS web-hosting

Support

  • Free personalised training video showing you how to use and manage your website
  • Ongoing technical support

Essential SEO

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An essential SEO service to help rank higher in Google.

  • Optimisation of Google My Business and Bing Places for Business listings to enhance your online searches
  • Keyword analysis to identify current positions and opportunities
  • Competitor Backling Gap Analysis
  • Onsite content optimisation for up to 10 keywords
  • 80x Local Business Citation Listings - ensuring your business is listed accurately and consistently on directory sites such as Yelp, Scoot, BrightLocal and many more. This improves local SEO with Google
  • Submission and verification of the website to Google Search Console
  • Alt-tag optimisation of all imagery on your website

Total

£4950

After 12-months, you will be invoiced for a further 12-months of web-hosting, editor and CMS access. See below.

Option 2

Everything in Option 1 PLUS

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Total

Option 3

Everything in Options 1 & 2 PLUS

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Total

Additional Services

Ask us about other services to help grow your business:

Brochures, Flyers & Business Cards
Google AdWords & SEO
Explore all services here >

Project Terms

  • 50% to be paid upfront, with a further 25% to be paid on signoff of the website design and the final 25% to be paid just prior to the launch of the website.
  • Website hosting and CMS access is included in the cost for the first 12-months (from site launch). Thereafter it will be billed at £230 per annum with minimum 12-month commitment.
  • There is NO ongoing website maintenance cost, your site will be maintenance free.
  • There is NO VAT to be paid currently.

The Timeline based on Option 1

Phase One: Approx 3-4 Weeks

Research & Design
  • Paddle will undertake a Kickoff Discovery meeting to research your business, competitors and potential customers.
  • A website site map and wireframe will be created for approval.
  • We will create a content plan using a shared Google Drive to share content.
  • We will then develop fully-functioning designs for your website.
  • We will share a page showing the look and feel of the site for approval and tweaks.

Phase Two: Approx. 4-6 Weeks

Website Development
  • In this stage, Paddle will collate your imagery and build your website.
  • There will be ample opportunity to feedback on the design. There will be a maximum of 3 revision rounds.
  • This will be followed by cross-browser testing and setting up SEO and Open-graph metadata to improve SEO. Your website will not be live yet, it will be on a 'staging' domain (private URL).
  • Your 12-month hosting plan will begin once this is complete.
  • Your site will then be set to live on your private URL.

What to do next?

If this looks good to you and you want to get the project started, send me a message. I will then send you a contract and invoice and arrange a time to set up an initial meeting. I am looking forward to paddling your business forward.

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