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Bespoke Proposal for

Just Whisky

December 16, 2021

Project Overview

Graham has engaged with Paddle Creative to help deliver a new lead-generation landing page for their whisky auction business. The aim of the landing page will be to target sellers of whisky and to do this, the page will explain the process in a simple manner and act as a sales funnel to garner leads. This will be promoted with an AdWords campaign organised by the client.

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Work to be Undertaken

Option 1

What We Will Do

Lead Generation Landing Page

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Design & Development of a lead-generation landing page to enable targetting of whisky sellers via Google Ads.

  • The process will begin with a Kickoff Discovery Meeting to discuss your needs, inspiration and get a full understanding of what you require to fulfill the brief
  • A website map and wireframe of the site wil be agreed
  • A custom-design will be created
  • You will have feedback rounds to fine tune the design
  • Content to be produced by the client (we can produce content with professional writers, please enquire for a cost)
  • The site will be fully responsive website including cross-browser and device testing (WHAT IS RESPONSIVE)
  • Cookie Consent banner
  • Google Analytics setup once the site goes live

*client to provide brand assets including illustrations for a consistent style

Website Hosting & Editor for 12-months

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12-months of secure, reliable website hosting of the website and a Content Management System which will include:

  • 99% guaranteed up time on Amazon Web Servers (AWS)
  • SSL - Essential security with a SSL certificate included for your site to prevent hacking and improve Google SEO (WHAT IS SSL)
  • Local CDN (Content Delivery Network), which will increase website load spead and improve SEO.
  • Access to the website backend, which includes an easy-to-use editor and CMS (Content Management System) allowing you to easily edit the website post-launch. This is integral with the AWS web-hosting

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Support

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  • Free personalised training video showing you how to use and manage your website
  • Ongoing technical support

Total

£1950

After 12-months, you will be invoiced for a further 12-months of web-hosting and website editor. See below.

Option 2

Everything in Option 1 PLUS

Landing Page Video

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Producing an animated video to embed onto the landing page to explain to users how the process works and why to use Just Whisky. This includes

  • Developing a storyboard
  • Developing a script in conjunction with Just Whisky
  • Creating an animated video (approx 60 seconds)
  • Voice-over recording
  • Uploading to YouTube and embedding this onto the landing page
  • The video file will be transferred to you for your use on social media

*client to provide brand assets including illustrations for a consistent style

+

+

+

Total

£2950

After 12-months, you will be invoiced for a further 12-months of web-hosting, website editor and CMS access. See below.

Option 3

Everything in Options 1 & 2 PLUS

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+

Total

Additional Services

Say hello 👋  to your new marketing team.

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Explore Our Business Growth Accelerator here >

Project Terms

  • 50% to be paid upfront, with a further 25% to be paid on signoff of 1 page website design, and the final 25% to be paid just prior to the launch of the website.
  • Website hosting and CMS access is included in the cost for the first 12-months (from site launch). Thereafter it will be billed at £210 per annum with minimum 12-month commitment.
  • There is NO ongoing website maintenance cost, your site will be maintenance free.
  • There is NO VAT to be paid currently.

Approx Project Timeline

Phase One: Approx 2-3 Weeks

Research & Design
  • Paddle will undertake a Kickoff Discovery meeting to research your business, competitors and potential customers. This will be followed by presentation of ideas and designs.
  • A website site map and wireframe will be created for approval. This will provide the basis of the content you will need to write.
  • We will then develop fully-functioning designs for your website

Phase Two: Approx. 4-5 Weeks

Website Development
  • In this stage, Paddle will collate your imagery and build your website. This will be followed by cross-browser testing and setting up SEO and Open-graph metadata to improve SEO. Your website will not be live yet, it will be on a 'staging' domain (private URL). There will be ample opportunity to feedback on the design.
  • Your 12-month hosting plan will begin once this is complete.
  • Your site will then be set to live on your private URL.

What to do next?

If this looks good to you and you want to get the project started, please let us know and we will then send you a contract and invoice and arrange a time to set up our discovery meeting. We are looking forward to paddling your business forward.