Bespoke Proposal for

Lake District Tweeds

August 26, 2021

Project Overview

Maria has engaged with Paddle Creative to help launch their exciting Lake District Tweeds business. Paddle Creative will help Maria to create a coherent brand that will include the creation of a new eCommerce website to sell the unique range of products online.

Why Choose Paddle?

Matt, the founder of Paddle Creative, has been helping businesses grow for over fifteen years, gaining an array of vital expertise in that time. Our small but expert team has helped grow businesses in a range of sectors, from small SMEs to multi-million-pound turnover companies.  We tackle all aspects of business growth you want us to get involved in and strategically link it all together. We know your business is important to you, which is why we undertake every project with a high degree of passion and expertise.

View a few previous projects here >

Work to be Undertaken

Option 1

Website Design

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  • The process will begin with a Kickoff Discovery Meeting to discuss your needs, inspiration and get a full understanding of what you require to fulfill the brief
  • A website map and wireframe of the site wil be agreed
  • A custom-design will be created for your business
  • Designs will be presented as working prototypes allowing you to work with Paddle to fine tune the design
  • Imagery – Provision of ‘stock’ imagery to cover the website requirements until launch (plus as much from the client as possible to increase authenticity). You will be given access to any stock imagery on the Envato library and Adobe library
  • All imagery will be added to the website ready for the website to be launched. Content to be produced by the client. All static page content will be added by Paddle, with CMS page content added by the client.

Website Development

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  • Paddle Creative will develop designs into a fully functioning eCommerce website
  • The website will have an online editor for self-editing of text and images, giving you power to easily manage your website and shop
  • Instagram Feed embedded (optional)
  • Fully responsive website including cross-browser and device testing (WHAT IS RESPONSIVE)
  • Cookie Consent banner
  • Google Reviews embed
  • Google Analytics setup once the site goes live
  • The URL Domain will be purchased by and remain the possession of the client at all times, Paddle Creative will only need access to the change the DNS records

eCommerce Website Hosting & CMS for 12-months

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12-months of secure, reliable website hosting of the website and a Content Management System which will include:

  • 99% guaranteed up time on Amazon Web Servers (AWS)
  • SSL - Essential security with a SSL certificate included for your site to prevent hacking and improve Google SEO (WHAT IS SSL)
  • Local CDN (Content Delivery Network), which will increase website load spead and improve SEO.
  • Access to the website backend, which includes an easy-to-use editor and CMS (Content Management System) allowing you to easily edit the website post-launch. This is integral with the AWS web-hosting

Support

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  • Free personalised training video showing you how to use and manage your website
  • Ongoing technical support

Total

£3500

After 12-months, you will be invoiced for a further 12-months of eCommerce web-hosting, editor and CMS access. See below. *The cost excludes any seller merchant fees as imposed by Stripe/Paypal. This is usually around 1.4% +20p per transaction. In addition, any e-commerce sales on your website will attract a 2% Webflow eCommerce fee.

Option 2

Everything in Option 1 PLUS

Brand Development & Logo

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Development of a new brand identity and logo to bring your business to life, including

  • Brand discovery session to identify the key unique selling points of the business
  • Utilising the 'Story Brand' concept to create a compelling story for customers, proven to increase sales
  • Presentation of brand in stylescapes to help give context to the brand
  • Brand Delivery Kit - To enable you to easily use the brand moving forwards including colour palette and font selection
  • Development of a 'Design System' which can be utilised across all future marketing activities, including the website
  • Logo creation (with variations for different formats)

Essential SEO

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An essential SEO service to help rank higher in Google.

  • Optimisation of Google My Business and Bing Places for Business listings to enhance your online searches
  • Full SEO audit including site audit, content audit, backlink audit, competitor analysis, keyword research
  • Keyword analysis to identify current positions and opportunities
  • Competitor Backling Gap Analysis
  • Onsite content optimisation for up to 10 keywords
  • 80x Local Business Citation Listings - ensuring your business is listed accurately and consistently on directory sites such as Yelp, Scoot, BrightLocal and many more. This improves local SEO with Google
  • Submission and verification of the website to Google Search Console
  • Alt-tag optimisation of all imagery on your website

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Total

£4300

After 12-months, you will be invoiced for a further 12-months of eCommerce web-hosting, editor and CMS access. See below. *The cost excludes any seller merchant fees as imposed by Stripe/Paypal. This is usually around 1.4% +20p per transaction. In addition, any e-commerce sales on your website will attract a 2% Webflow eCommerce fee.

Option 3

Everything in Options 1 & 2 PLUS

Premium SEO

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A complete SEO service for a 12-month period to include:

  • Comprehensive, safe and footprint free link-building service (one of the main Google algorithm ranking factors)
  • Outreach blogging -  2-4 Outreach content articles written and placed per month on external sites, three with at least 30+ Domain Authority (DA), with 'do follow' links to your site
  • 4 Google My Business posts per month
  • 2 blog posts per month - researched around keyword research, professionally written and added to your website
  • Quarterly SEO reporting including rankings reports, backlink audit and competitor analysis

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Total

£10,650

After 12-months, you will be invoiced for a further 12-months of eCommerce web-hosting, editor and CMS access. See below. *The cost excludes any seller merchant fees as imposed by Stripe/Paypal. This is usually around 1.4% +20p per transaction. In addition, any e-commerce sales on your website will attract a 2% Webflow eCommerce fee.

Additional Services

Ask us about other services to help grow your business:

Brochures, Flyers & Business Cards
Professional Photography
Drone Services
Google AdWords & SEO
Explore all services here >

Project Terms

  • 50% to be paid upfront, with a further 25% to be paid on signoff of the website design and the final 25% to be paid just prior to the launch of the website.
  • eCommerce Website hosting and CMS access is included in the cost for the first 12-months (from site launch). Thereafter it will be billed at £350 per annum with minimum 12-month commitment.
  • There is NO ongoing website maintenance cost, your site will be maintenance free.
  • There is NO VAT to be paid currently.

The Timeline based on Option 1

Phase One: Approx 2-3 Weeks

Research & Design
  • Paddle will undertake a Kickoff Discovery meeting to research your business, competitors and potential customers.
  • A website site map will be created for approval.
  • We will create a content plan using a shared Google Drive to share content.
  • We will then develop fully-functioning designs for your website.
  • We will share a page showing the look and feel of the site for approval and tweaks.

Phase Two: Approx. 2-3 Weeks

Website Development
  • In this stage, Paddle will collate your imagery and build your website.
  • There will be ample opportunity to feedback on the design. There will be a maximum of 3 revision rounds.
  • This will be followed by cross-browser testing and setting up SEO and Open-graph metadata to improve SEO. Your website will not be live yet, it will be on a 'staging' domain (private URL).
  • Your 12-month hosting plan will begin once this is complete.
  • Your site will then be set to live on your private URL.

What to do next?

If this looks good to you and you want to get the project started, send me a message. I will then send you a contract and invoice and arrange a time to set up an initial meeting. I am looking forward to paddling your business forward.

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