Ocean Breeze Laundry
Project Overview
Darren has engaged with Paddle Creative to help deliver a new website for his business, Ocean Breeze Laundry. The business is opening new units in Cornwall and wants to create a laundry with a difference. Paddle Creative will help develop a strong brand identity and create a bespoke, easy-to-manage website that allows customers to book and manage their laundry services online.
Why Choose Paddle Creative?
We have an expert team that cares about your business and know how to help you scale.
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Award-winning digital marketing for your business.
We are your business-growing machine, marketing team.
Work to be Undertaken
Option 1
What We Will Do
Brand Development
Development of a new brand identity to help bolster the potential for the organisation, including
- Brand discovery session to identify the key unique selling points of the business
- Utilising the 'Story Brand' concept to create a compelling story for customers, proven to increase sales
- Brand DNA will help steer the tone of voice and build affinity with potential service users
- Presentation of brand in stylescapes to help give context to the brand
- Brand Delivery Kit - To enable you to easily use the brand moving forwards including colour palette and font selection
- Development of a 'Design System' which can be utilised across all future marketing activities, including the website
- Logo creation (with variations for different formats)
Website Design & Website Development
- The process will begin with a Kickoff Discovery Meeting to discuss your needs, inspiration and get a full understanding of what you require to fulfill the brief
- A website map and wireframe of the site wil be agreed
- A custom-design will be created based around brand guidelines
- Imagery – Provision of ‘stock’ imagery to cover the website requirements
- All imagery will be added to the website ready for the website to be launched. Content to be produced by the client. All static page content will be added by Paddle
Website Development
- Once the design is agreed, Paddle Creative will develop designs into a fully functioning website
- CMS & Editor - you will have an easy-to-use online editor and CMS (Content Management System) allowing you to easily add new pages and edit content (training provided)
- The site will be fully responsive website including cross-browser and device testing (WHAT IS RESPONSIVE)
- Cookie Consent banner
- Google Analytics setup once the site goes live
- The URL Domain will be purchased by and remain the possession of the client at all times, Paddle Creative will only need access to the change the DNS records
Checkfront Booking System Setup & Integration
Integration of Checkfront booking system into your website
- Setup of Checkfront with branding and outline services, ready for you to add services
- Training video showing you how to manage the system
Note - you will pay the Checkfront fees directly, for info on their pricing please see here. We recommend the 'Pro' account tier as a minimum.
Any payment merchant you choose to process transactions will also charge a fee, for example Stripe is around 2% plus 20p per transaction.
Website Hosting, CMS & Support for 12-months
12-months of secure, reliable website hosting of the website and a Content Management System which will include:
- 99% guaranteed up time on Amazon Web Servers (AWS)
- SSL - Essential security with a SSL certificate included for your site to prevent hacking and improve Google SEO (WHAT IS SSL)
- Local CDN (Content Delivery Network), which will increase website load spead and improve SEO.
- Access to the website backend, which includes an easy-to-use editor and CMS (Content Management System) allowing you to easily edit the website post-launch. This is integral with the AWS web-hosting
Support
- Free personalised training video showing you how to use and manage your website
- Ongoing technical support
Total
£3500
Option 2
Essential SEO
An essential SEO service to help rank higher in Google.
- Optimisation of Google My Business and Bing Places for Business listings to enhance your online local searches
- Full SEO audit including site audit, content audit, backlink audit, competitor analysis, keyword research
- Keyword analysis to identify current positions and opportunities
- Onsite content optimisation for up to 10 keywords
- 80x Local Business Citation Listings - ensuring your business is listed accurately and consistently on directory sites such as Yelp, Scoot, BrightLocal and many more. This improves local SEO with Google
- Submission and verification of the website to Google Search Console
- Alt-tag optimisation of all imagery on your website
- Schema Markup added to your website - to enable better presence on Google
Total
£4200
Option 3
Brand Business Kit
Essentials to help your brand shine:
- Design & Print of 4x sets of 250x double sided business cards. Full-colour print on 400gsm laminated both sides
- Design & Print of 2,000 A5 single-sided flyers
- PDF and Word Letterhead design
- Design of email signature (implemented by the client)
- Google My Business Cover Image
- Branding of social media pages (Facebook Logo & Cover Image / LinkedIn Logo & Cover Image / Instagram Logo)
Total
£4950
Additional Services
Paddle Creative work with businesses like yours to scale them by providing a remote marketing team. We are your reliable and cost-saving business growth building machine.
Project Terms
- 50% to be paid upfront, with a further 25% to be paid on signoff of the website design, and the final 25% to be paid just prior to the launch of the website.
- Website hosting and CMS access is included in the cost for the first 12-months (from site launch). Thereafter it will be billed at £230 per annum with minimum 12-month commitment.
- There is NO ongoing website maintenance cost, your site will be maintenance free.
- There is NO VAT to be paid currently.
Approx Project Timeline
Phase One: Approx 2-3 Weeks
Research & Design
- Paddle will undertake a Kickoff Discovery meeting to research your business, competitors and potential customers. This will be followed by presentation of ideas and designs.
- A website site map and wireframe will be created for approval. This will provide the basis of the content you will need to write.
- We will then develop fully-functioning designs for your website
Phase Two: Approx. 3-4 Weeks
Website Development
- In this stage, Paddle will collate your imagery and build your website. This will be followed by cross-browser testing and setting up SEO and Open-graph metadata to improve SEO. Your website will not be live yet, it will be on a 'staging' domain (private URL). There will be ample opportunity to feedback on the design.
- Your 12-month hosting plan will begin once this is complete.
- Your site will then be set to live on your private URL.
What to do next?
If this looks good to you and you want to get the project started, please let us know and we will then send you a contract and invoice and arrange a time to set up our discovery meeting. We are looking forward to paddling your business forward.