Bespoke Proposal for

Sam & Zach

October 7, 2021

Project Overview

Sam and Zach have engaged with Paddle Creative to help deliver a new website for their startup, serving eCommerce owners, with a new apparel software. The business needs a website the succinctly deliver their message of how they can assist, with potential for future content to be added. Paddle Creative will create a bespoke, easy-to-manage site in Webflow that allows the business to showcase their product and allow room to add content as and when it is ready.

Why Choose Paddle?

Matt, the founder of Paddle Creative, has been helping businesses grow for over fifteen years, gaining an array of vital expertise in that time. Our small but expert team has helped grow businesses in a range of sectors, from small SMEs to multi-million-pound turnover companies.  We tackle all aspects of business growth you want us to get involved in and strategically link it all together. We know your business is important to you, which is why we undertake every project with a high degree of passion and expertise.

View a few previous projects here >

Work to be Undertaken

Option 1

Website Design

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  • A website map and wireframe of the site wil be agreed
  • A custom-design will be created based around current brand guidelines
  • Designs will be presented as working prototypes allowing you to work with Paddle to fine tune the design
  • Imagery – Provision of ‘stock’ imagery to cover the website requirements until launch (plus as much from the client as possible to increase authenticity). You will be given access to any stock imagery on the Envato library and Adobe library
  • All imagery will be added to the website ready for the website to be launched. Content to be produced by the client. All static page content will be added by Paddle, with CMS page content added by the client.

Website Development

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Paddle Creative will develop designs into a fully functioning website, with sections including:

  • Home (similar in format to www.ingrid.com)
  • About / Contact / FAQ / Integrations / Support - pages all built and no content intitially. When the content is ready, the client will add the content and make the pages active
  • Instagram Feed embedded (optional)

CMS & Editor - you will have an easy-to-use online editor and CMS (Content Management System) allowing you to easily add new pages and edit content (training provided)

The site will be fully responsive website including cross-browser and device testing

  • Cookie Consent banner
  • Google Analytics setup once the site goes live
  • The URL Domain will be purchased by and remain the possession of the client at all times, Paddle Creative will only need access to the change the DNS records

Website Hosting & CMS for 12-months

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12-months of secure, reliable website hosting of the website and a Content Management System which will include:

  • 99% guaranteed up time on Amazon Web Servers (AWS)
  • SSL - Essential security with a SSL certificate included for your site to prevent hacking and improve Google SEO (WHAT IS SSL)
  • Local CDN (Content Delivery Network), which will increase website load spead and improve SEO.
  • Access to the website backend, which includes an easy-to-use editor and CMS (Content Management System) allowing you to easily edit the website post-launch. This is integral with the AWS web-hosting

Support

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  • Free personalised training video showing you how to use and manage your website
  • Ongoing technical support

Total

£2295

After 12-months, you will be invoiced for a further 12-months of web-hosting, editor and CMS access. See below.

Option 2

Everything in Option 1 PLUS

Essential SEO

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An essential SEO service to help rank higher in Google.

  • Optimisation of Google My Business and Bing Places for Business listings to enhance your online local searches
  • Full SEO audit including site audit, content audit, backlink audit, competitor analysis, keyword research
  • Keyword analysis to identify current positions and opportunities
  • Onsite content optimisation for up to 10 keywords
  • 80x Business Citation Listings - ensuring your business is listed accurately and consistently on directory sites such as Yelp, Scoot, BrightLocal and many more. This improves local SEO with Google
  • Submission and verification of the website to Google Search Console
  • Alt-tag optimisation of all imagery on your website
  • Schema Markup added to your website - to enable better presence on Google

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Total

£2795

After 12-months, you will be invoiced for a further 12-months of web-hosting, editor and CMS access. See below.

Option 3

Everything in Options 1 & 2 PLUS

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Total

Additional Services

Ask us about other services to help grow your business:

Brochures, Flyers & Business Cards
Google AdWords & SEO
Explore all services here >

Project Terms

  • 50% to be paid upfront, with a further 25% to be paid on signoff of the website design, and the final 25% to be paid just prior to the launch of the website.
  • Website hosting, CMS access and technical support is included in the cost for the first 12-months (from site launch). Thereafter it will be billed at £210 per annum with minimum 12-month commitment (subject to Webflow hosting price changes). Alternatively you can create your own Webflow account and the site can be transferred to your Webflow account for you to arrange hosting setup.
  • There is NO ongoing website maintenance cost, your site will be maintenance free.
  • There is NO VAT to be paid currently.

The Timeline based on Option 1

Phase One: Approx 2-3 Weeks

Research & Design
  • Paddle will undertake a Kickoff Discovery meeting to research your business, competitors and potential customers. This will be followed by presentation of ideas and designs.
  • A website site map and wireframe will be created for approval. This will provide the basis of the content you will need to write.
  • We will then develop fully-functioning designs for your website

Phase Two: Approx. 2-3 Weeks

Website Development
  • In this stage, Paddle will collate your imagery and build your website. This will be followed by cross-browser testing and setting up SEO and Open-graph metadata to improve SEO. Your website will not be live yet, it will be on a 'staging' domain (private URL). There will be ample opportunity to feedback on the design.
  • Your 12-month hosting plan will begin once this is complete.
  • Your site will then be set to live on your private URL.

What to do next?

If this looks good to you and you want to get the project started, send me a message. I will then send you a contract and invoice and arrange a time to set up an initial meeting. I am looking forward to paddling your business forward.

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