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Bespoke Proposal for

Stocks Sewing Machines

February 14, 2022

Project Overview

Emilia has engaged with Paddle Creative to help deliver a new custom website for their established sewing machine business, Stocks Sewing Machines. The business is seeking a new website that will help grow the business online. The website will have e-commerce functionality and feature a modern design and will also be SEO optimised.

Why Choose Paddle Creative?

best web designers 5 star
"You can trust Paddle Creative to deliver a quality product"
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"a breath of fresh air"
best web designers 5 star
"a dream to work with from start to finish"

We have an expert team that cares about your business and know how to help you scale.
Say hello 👋  to your new marketing team
Award-winning digital marketing for your business.
We are your business-growing machine, marketing team.

Awards & Recognition
uk business award for best marketing companiestechnology innovation awardsmarketing awardwebflow partners logo

Work to be Undertaken

Option 1

What We Will Do

Website Design

  • The process will begin with a Kickoff Discovery Meeting to discuss your needs, inspiration and get a full understanding of what you require to fulfill the brief
  • A website map and wireframe of the site wil be agreed, based largely on the current website
  • A custom-design will be created
  • You will have feedback rounds to fine tune the design
  • Content to be produced by the client
  • Paddle Creative will add Imagery and content to the new website.

Website Development


Paddle Creative will develop designs into a fully functioning, custom website. You will be able to easily edit and add to this post-launch with a powerful but easy to use custom CMS.

  • A bespoke website developed in Webflow
  • Setup of Foxycart e-commerce system to allow managing inventory and selling online
  • SEO migration- transfer of current website URL structure to new website, with 301 redirects for any URL/structural changes for best SEO practice
  • CMS & Editor - you will have an easy-to-use online editor and CMS (Content Management System) allowing you to easily add new pages and edit content (training provided)
  • The site will be fully responsive website including cross-browser and device testing (WHAT IS RESPONSIVE)
  • Cookie Consent banner
  • Google Analytics setup once the site goes live
  • Google Tag Manager installed, allowing you to easily add axtra tools post-launch such as CRO
  • Submission and verification of the website to Google Search Console for better SEO performance

Website Hosting & CMS for 12-months


12-months of secure, reliable website hosting of the website and a Content Management System which will include:

  • Set up of hosting and migration of current website to new hosting
  • 99% guaranteed up time on Amazon Web Servers (AWS)
  • SSL - Essential security with a SSL certificate included for your site to prevent hacking and improve Google SEO (WHAT IS SSL)
  • Local CDN (Content Delivery Network), which will increase website load spead and improve SEO.
  • Access to the website backend, which includes an easy-to-use editor and CMS (Content Management System) allowing you to easily edit the website post-launch. This is integral with the AWS web-hosting

After 12-months, you will be invoiced for a further 12-months of web-hosting, website editor and CMS access. See below.

Foxycart e-Commerce Plan

You will pay the Foxycart e-commerce subscription direct to Foxycart, please see more info on pricing here:


  • Free personalised training video showing you how to use and manage your website
  • Ongoing technical support



Option 2

Everything in Option 1 PLUS

Ongoing Website Updates


Your website will be maintenance free. However, you will have the assistance of our in-house marketing team to help with ongoing congtent updates

  • Up to four-hours each and every month access to our whole team
  • Updating anything related to your website
  • Dedicated account manager

*meetings are considered part of the time allocation

We are able to offer even more marketing support if you want to have access to our entire expert team. Find out more here.

Essential SEO


An essential SEO service to help rank higher in Google.

  • Optimisation of Google My Business and Bing Places for Business listings to enhance your online local searches
  • Full SEO audit including site audit, content audit, backlink audit, competitor analysis, keyword research
  • Keyword analysis to identify current positions and opportunities
  • 80x Local Business Citation Listings - ensuring your business is listed accurately and consistently on directory sites such as Yelp, Scoot, BrightLocal and many more. This improves local SEO with Google
  • Alt-tags optimisation of all imagery on your website
  • Schema Markup added to your website - to enable better presence on Google




£4500 + £250p/month

Option 3

Everything in Options 1 & 2 PLUS

Premium SEO


A range of ongoing SEO solutions to help you grow your business with increased Google traffic

  • 1 blog post per month - researched around keyword research, professionally written and added to your website
  • Backlinks - minmum 4x backlinks acquired per month (minimum 40 Domain Authority) - links pointing to your website, a key Google ranking signal
  • 2x Google My Business post per month



Content written for the core website pages by our in-house, professional copywriter

  • Up to ten pages of content
  • Written using the 'StoryBrand' marketing framework to increase conversions
  • SEO optimised to increase Google rankings


£4500 + £450p/month

Additional Services

Say hello 👋  to your new marketing team.

Paddle Creative work with businesses like yours to scale them by providing a remote marketing team. We are your reliable and cost-saving business growth building machine.

Explore Our Business Growth Accelerator here >

Project Terms

  • 50% to be paid upfront, with a further 25% to be paid on signoff of 1 page website design, and the final 25% to be paid just prior to the launch of the website. For options 1 & 2 monthly fees begin once the website is complete.
  • Website hosting and CMS access is included in the cost for the first 12-months (from site launch). Thereafter it will be billed at £210 per annum with minimum 12-month commitment.
  • There is NO ongoing website maintenance cost, your site will be maintenance free.

Approx Project Timeline

The following timeline is approximate and assumes all content and assets are provided when required by our team.

Phase One: Approx 2-3 Weeks

Research & Design
  • Paddle will undertake a Kickoff Discovery meeting to research your business, competitors and potential customers. This will be followed by presentation of ideas and designs.
  • A website site map and wireframe will be created for approval. This will provide the basis of the content you will need to write.
  • We will then develop fully-functioning designs for your website

Phase Two: Approx 3-4 Weeks

Website Development
  • In this stage, Paddle will collate your imagery and build your website. This will be followed by cross-browser testing and setting up SEO and Open-graph metadata to improve SEO. Your website will not be live yet, it will be on a 'staging' domain (private URL). There will be ample opportunity to feedback on the design.
  • Your 12-month hosting plan will begin once this is complete.
  • Your site will then be set to live on your private URL.

What to do next?

If this looks good to you and you want to get the project started, please let us know and we will then send you a contract and invoice and arrange a time to set up our discovery meeting. We are looking forward to paddling your business forward.