Bespoke Proposal for

Together We Learn

September 15, 2021

Project Overview

Amy has engaged with Paddle Creative to help build a new website for Together We Learn, a community interest business focused on providing training. Paddle Creative will create a bespoke website, with the ability to purchase training online. The outcome will be a unique website, a slick online experience for clients and an easy-to-manage platform for Together We Learn. Below are some initial possibilities on how to deliver this system.

Why Choose Paddle?

Matt, the founder of Paddle Creative, has been helping businesses grow for over fifteen years, gaining an array of vital expertise in that time. Our small but expert team has helped grow businesses in a range of sectors, from small SMEs to multi-million-pound turnover companies.  We tackle all aspects of business growth you want us to get involved in and strategically link it all together. We know your business is important to you, which is why we undertake every project with a high degree of passion and expertise.

View a few previous projects here >

Work to be Undertaken

Option 1

Website Design

+
  • The process will begin with a Kickoff Discovery Meeting to discuss your needs, inspiration and get a full understanding of what you require to fulfill the brief
  • A website map and wireframe of the site wil be agreed
  • A custom-design will be created based around current brand guidelines
  • Designs will be presented as working prototypes allowing you to work with Paddle to fine tune the design

Website Development

+
  • Paddle Creative will develop designs into a fully functioning website
  • The website will have an online editor for self-editing of text and images, and a CMS (Content Management System) giving you power to easily manage your website
  • Pages to be confirmed, but will include Home / About / Blog (with individual blog pages) / Course Overview / a page for each Course / Contact
  • Instagram or Facebook Feed embedded (optional)
  • Fully responsive website including cross-browser and device testing (WHAT IS RESPONSIVE)
  • Cookie Consent banner
  • Google Reviews embed
  • Google Analytics setup once the site goes live
  • The URL Domain will be purchased by and remain the possession of the client at all times, Paddle Creative will only need access to the change the DNS records

CALENDLY COURSE BOOKING

  • Integration of Calendly into the site, to allow users to purchase courses without leaving your website
  • This solution is most suited to 1-day courses
  • You will able to set the availability and limit the number of spaces from within Calendly
  • Integration of your chosen payment merchant (either Stripe or Paypal)
  • Setup, creation and integration of Calendly ready for launch
  • Setup of Calendly 'workflow' for booking notifications, email and SMS reminders, follow-up emails for review collection and more
  • Training on how to use the system post-launch
  • 12-months of Calendly Pro plan included (theareafter billed directly by Calendly, currently $144 annually)

Website Hosting & CMS for 12-months & 12-months of Calendly Pro

+

12-months of secure, reliable website hosting of the website and a Content Management System which will include:

  • 99% guaranteed up time on Amazon Web Servers (AWS)
  • SSL - Essential security with a SSL certificate included for your site to prevent hacking and improve Google SEO (WHAT IS SSL)
  • Local CDN (Content Delivery Network), which will increase website load spead and improve SEO.
  • Access to the website backend, which includes an easy-to-use editor and CMS (Content Management System) allowing you to easily edit the website post-launch. This is integral with the AWS web-hosting
  • 12-months of Calendly 'PRO' subscription included (billed directly thereafter)

Support

+
  • Free personalised training video showing you how to use and manage your website & Calendly
  • Ongoing technical support

Total

£2750

After 12-months, you will be invoiced for a further 12-months of web-hosting, editor and CMS access. See below. Calendly payment merchant fee of around 2% +20p per transaction.

Option 2

Everything in Option 1 PLUS

eComerce Setup Replacing Calendly

+

Adding an eCommerce function to your website to allow purchase of courses directly from your website.

  • eCommerce Setup for sales of courses
  • Set the number of places per course
  • Easily create new courses from within your CMS of the website

Essential SEO

+

An essential SEO service to help rank higher in Google.

  • Optimisation of Google My Business and Bing Places for Business listings to enhance your online searches
  • Full SEO audit including site audit, content audit, backlink audit, competitor analysis, keyword research
  • Keyword analysis to identify current positions and opportunities
  • Competitor Backling Gap Analysis
  • Onsite content optimisation for up to 10 keywords
  • 80x Local Business Citation Listings - ensuring your business is listed accurately and consistently on directory sites such as Yelp, Scoot, BrightLocal and many more. This improves local SEO with Google
  • Submission and verification of the website to Google Search Console
  • Alt-tag optimisation of all imagery on your website

+

+

Total

£3650

After 12-months, you will be invoiced for a further 12-months of eCommerce web-hosting, editor and CMS access. See below. *The cost excludes any seller merchant fees as imposed by Stripe/Paypal. This is usually around 1.4% +20p per transaction. In addition, any e-commerce sales on your website will attract a 2% Webflow eCommerce fee. Other hosting tiers are available.

Option 3

Everything in Options 1 & 2 PLUS

Ongoing Content SEO (12 months)

+

A range of content solutions to help you grow your business with increased Google traffic

  • 1 blog post per month - researched around keyword research, professionally written and added to your website
  • 2x Google My Business post per month
  • 5x Google My Business Image Posts
  • 5x Tracking & Reporting keywords

All based on a 12-month period. A new agreement can be reached after 12-months.

+

Total

£5000

After 12-months, you will be invoiced for a further 12-months of eCommerce web-hosting, editor and CMS access. See below. *The cost excludes any seller merchant fees as imposed by Stripe/Paypal. This is usually around 1.4% +20p per transaction. In addition, any e-commerce sales on your website will attract a 2% Webflow eCommerce fee. Other hosting tiers are available.

Additional Services

Ask us about other services to help grow your business:

Brochures, Flyers & Business Cards
Professional Photography
Drone Services
Google AdWords & SEO
Explore all services here >

Project Terms

  • 50% to be paid upfront, with a further 25% to be paid on signoff of the website design and the final 25% to be paid just prior to the launch of the website.
  • OPTION 1 - Website hosting & CMS access is included in the cost for the first 12-months (from site launch). Thereafter it will be billed at £250 per annum. Calendly Pro subscription will be billed directly after 12-months (currently $144 annually).
  • OPTIONS 2 & 3 - eCommerce Website hosting and CMS access is included in the cost for the first 12-months (from site launch). Thereafter it will be billed at £395 per annum. There is a 2% platform transaction fee on all sales (plus the standard merhcant fees of Stripe or Paypal)
  • Your payment merchant will charge a fee of around 2%+20p per transaction (approx.)
  • There is NO ongoing website maintenance cost, your site will be maintenance free.
  • There is NO VAT to be paid currently.

The Timeline based on Option 1

Phase One: Approx 2-3 Weeks

Research & Design
  • Paddle will undertake a Kickoff Discovery meeting to research your business, competitors and potential customers.
  • A website site map will be created for approval.
  • We will create a content plan using a shared Google Drive to share content.
  • We will then develop fully-functioning designs for your website.
  • We will share a page showing the look and feel of the site for approval and tweaks.

Phase Two: Approx. 3-4 Weeks

Website Development
  • In this stage, Paddle will collate your imagery and build your website.
  • There will be ample opportunity to feedback on the design. There will be a maximum of 3 revision rounds.
  • This will be followed by cross-browser testing and setting up SEO and Open-graph metadata to improve SEO. Your website will not be live yet, it will be on a 'staging' domain (private URL).
  • Your 12-month hosting plan will begin once this is complete.
  • Your site will then be set to live on your private URL.

What to do next?

If this looks good to you and you want to get the project started, send me a message. I will then send you a contract and invoice and arrange a time to set up an initial meeting. I am looking forward to paddling your business forward.

Please confirm your name

Please confirm your business address

Are you happy with the proposal?

Which price plan do you want to pick?

By completing this message, it is non-binding. It signals your intent and allows me to prepare your contract and a plan!

Thank you! Your form has been received! Paddle will be in touch soon.
Oops! Something went wrong while submitting the form. Please try again...