Established Cornish Swim Academy Goes Digital!

The
Challenge

Busy Bodies Swim Academy is run by Julia, a high-level swimmer in her own right. Busy Bodies Swim Academy was already very successful, with over 100 swimmers signed up. However, the swim school lacked a brand and website which was needed to help cement Busy Bodies as the number one swim academy in Cornwall. Julia contacted Paddle Creative, who stepped in to help solve this problem.

The Solution

The swim academy is based in Cornwall, so Julia wanted a 'sea' influenced and quirky brand featuring a sea creature. The jellyfish icon was born, synonymous with effortless swimming and the tentacles representing the 'busy' aspect of the brand. Also, with the primary market for Busy Bodies being children swimmers, this playful icon would appeal to their parents.

100% Bespoke Website

We wanted to produce an impact on a website, taking videos shot by Julia and creating a video montage on the home page. The branding was continued throughout the site with colours and tone of voice reflected on all pages

SEO & Conversion Ready!

The site was built to aid better SEO and a key focus on conversions.

The Client in Control

The newly built website allows for Busy Bodies to edit the site using a custom CMS moving forwards.