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Bespoke Proposal for

Innovation Automotive (DFSK)

June 21, 2022

Project Overview

Dana has approached Paddle Creative to help build a new website to showcase their electric vehicle brand, DFSK and launch it to the UK market. This will be achieved through the creation of a new bespoke website built in Webflow, enabling the business to target its desired persona, showcase new business services and accelerate the business growth in the UK market.

Why Choose Paddle Creative?

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"You can trust Paddle Creative to deliver a quality product"
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"a breath of fresh air"
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"a dream to work with from start to finish"

We have an expert team that cares about your business and know how to help you scale.
Say hello 👋  to your new marketing team
Award-winning digital marketing for your business.
We are your business-growing machine, marketing team.

Awards & Recognition
uk business award for best marketing companiestechnology innovation awardsmarketing awardwebflow partners logo

Work to be Undertaken

Option 1

What We Will Do

Website Design

  • The process will begin with a Discovery Meeting to discuss your needs, inspiration and get a full understanding of what you require to fulfill the brief
  • A website site map and wireframe of the site wil be created (WHAT IS A WIREFRAME)
  • A custom-design will be created in Figma
  • You will have feedback rounds to fine tune the design

Webflow Website Development


Paddle Creative will develop designs into a fully functioning, custom website on the Webflow platform.

  • Custom Website - Up to 20 static pages and 10 CMS temple pages which allow almost unlimted pages (e.g. blog, guides, downloads, landing pages etc)
  • CMS (Content Management System) Dynamic Collections - We will create collections for areas of the site that rrequire future pages adding such as blogs, reosources, guides, case studies, industry landing pages etc. This will enable you to easily create new pages and content post-launch (WHAT IS A CMS)
  • All site content will be easy to update using the Editor and CMS (bespoke video training provided)
  • The site will be fully responsive website including cross-browser and device testing (WHAT IS RESPONSIVE)
  • Cookie Consent banner
  • Google Analytics integration once the site goes live (optional)


  • We will change your domain DNS settings to get your new website live (optional)
  • Free personalised training video showing you how to use and manage your website
  • Ongoing technical support for 12-months post-launch of your website.



£8,000 +vat

Option 2

Everything in Option 1 PLUS

Essential SEO


An essential SEO service to help rank higher in Google.

  • Optimisation of Google My Business and Bing Places for Business listings to enhance your online local searches
  • Full SEO audit including site audit, content audit, backlink audit, competitor analysis, keyword research
  • Keyword analysis to identify current positions and opportunities
  • 80x Business Citation Listings - ensuring your business is listed accurately and consistently on directory sites such as Yelp, Scoot, BrightLocal and many more. This improves local SEO with Google
  • Alt-tags optimisation of all imagery on your website
  • Schema Markup added to your website - to enable better presence on Google
  • Submission and verification of the website to Google Search Console for better SEO performance (optional)

Ongoing Essential Support


Your website will be maintenance free. However, you will have the assistance of our in-house marketing team to help with ongoing content update and further marketing support

  • Up to two-hours each and every month for support anything related to your website
  • Dedicated account manager




£8,750 plus £200 per month +vat

Option 3

Everything in Options 1 & 2 PLUS

Ongoing Growth Support


Your website will be maintenance free. However, you will have the assistance of our in-house marketing team to help with ongoing content update and further marketing support

  • Up to two DAYS each and every month access to our whole team with skills including PPC, SEO, Content, Design, Web Development
  • Updating anything related to your website
  • Dedicated account manager

*meetings are considered part of the time allocation

We are able to offer even more marketing support if you want to have access to our entire expert team. Find out more here.

The number of hours included each month is flexible, please advise if you would like a different amount of support.

Ongoing SEO


Ongoing SEO work to help you rank higher in Google including:

  • SEO Strategy
  • Backlink Prospecting - identifying link opportunities
  • Backlinks - at least 3x 40+ Domain Authority backlink each month (WHAT IS A BACKLINK)
  • Content Article - at least 2x SEO research blog or resource article per month to help drive traffic and authority to the website

Min. 3-month term.


£8,750 plus £2,500 per month +vat

Additional Services

Say hello 👋  to your new marketing team.

Paddle Creative work with businesses like yours to scale them by providing a remote marketing team. We are your reliable and cost-saving business growth building machine.

Explore Our Business Growth Accelerator here >

Project Terms

  • 50% to be paid upfront, with a further 25% to be paid on signoff of 1 page website design, and the final 25% to be paid just prior to the launch of the website.
  • If you choose Option 2 or 3 the ongoing work starts once the website is live
  • You can choose to host the website on your own Webflow account or we can host it on the Paddle Creative Webflow account and pass on the hosting fee. In both cases, you will be the legal owner of the website and have access to the Editor and CMS.
  • All prices are plus vat.

Approx Project Timeline

The following timeline is approximate and assumes all content and assets are provided when required by your team.

Phase One: Approx 2-3 Weeks

Research & Design
  • Paddle Creative will undertake a Discovery meeting to research your business, competitors and potential customers.
  • A website site map and wireframe will be created for approval.
  • When we have your content, we will develop designs for your website in Figma, allowing you to feedback and for revisions.

Phase Two: Approx 3 Weeks

Website Development
  • In this stage, Paddle Creative will collate your imagery and build your website in Webflow.
  • This will be followed by cross-browser testing and setting up SEO and Open-graph metadata to improve SEO. Your website will not be live yet, it will be on a 'staging' domain (private URL). There will be ample opportunity to feedback on the design.
  • Yor website will then be ready to go live. We can assist in getting your website live on your domain.

What to do next?

If this looks good to you and you want to get the project started, please let us know and we will then send you a contract and invoice and arrange a time to set up our discovery meeting. We are looking forward to paddling your business forward.