Paddle Creative is excited to assist Lumo Health by helping upgrade their current website for SEO improvements, help attract more B2B clients and assist with ongoing SEO support. This will allow Lumo Health to have a better online platform for business growth.
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Work to be Undertaken
What We Will Do
Site Audit & Technical upgrade
Paddle Creative will conduct a full technical audit of the website, exploring all onsite issues including:
- Page speed & Core Web Vitals - look to fix any major issues and make improvements across the site
- Blog Boost - Implement SEO power of current blogs including: internal linking, Table of Contents and template page optimisation
- Sitemap audit - to see if there are better ways to improve site structure
- Fully Responsive - We will ensure the site is fully responsive including cross-browser and device testing
- Image Optimisation - alt tags added to all images and compression for optimised speed
- Analytics review - to identify current conversion drop-off points and confirm conversion journeys from the homepage
- Hotjar - Use experience mapping using Hotjar including session recordings
- Analysing user flows to visualise the highest (current) conversion journeys through the site and create revised user flows to improve conversions
- Lead-magnet implementation - implement lead-magnet CTAs throughout the site, linked to Hubspot where you can set up Workflows
Keyword & Content
Paddle Creative will help identify current keyword success and identify new keyword strategies
- Keyword Audit - A full report to identify current SEO success
- Keyword Research - we will help you identify keywords for your new B2B focus
- SEO Content gameplan - Silo identification - Using our research, we will develop a comprehensive 'Content Silo' strategy that will break down different categories and potential articles to gain authority in the eyes of Google and users and attract new users to the site. This will also help drive more conversions.
- Blog Update - We will update the current blog to put into place the structure needed to implement the Content Silos identified.
We will produce content in line with the above Content Silo strategy, and update the site in line with the keyword research
- Metadata - updating metadata across the site to match the Keyword strategy
- Blogs/Resources - Production and uploading of 10x long-form resource articles updating metadata across the site to match the Content Silos
We will conduct off-site SEO to further boost your Google rankings
- Backlink Audit - an audit to identify the backlink gap analysis compared to competitors
- Backlinks - placing of high DA backlinks with niche relevance
- Citations - placement of 50x citations to help create consistent business details online, particularly important after your rebrand
SEO Content Creation
We will create FIVE content pieces per month, including:
- 5x long-form SEO content pieces delivered and posted to the site each month
- Internal linking implemented on these content pieces to improve SEO power
£6,000 PLUS £750 per month +vat
Paddle Creative work with businesses like yours to scale them by providing a remote marketing team. We are your reliable and cost-saving business growth building machine.