Brand Kit

Assets

You can download your assets such as logo, business cards or anything else Paddle has created for you below.

Take Me to My Assets

Brand Colours

Primary Brand Colours

Primary
#14aca7 RGB 20 / 172 / 167 CMYK 74 / 0 / 38 / 5
Secondary
#333333 RGB 51 / 51 / 51 CMYK 69 / 60 / 56 / 66
Third
Fourth
Fifth

Other Brand Colours

Primary
#7a7575 RGB 122 / 117 / 117 CMYK 50 / 43 / 41 / 25
Secondary
#c3a12e RGB 195 / 161 / 46 CMYK 23 / 31 / 90 / 9
Third
#d87c57 RGB 216 / 124 / 87 CMYK 13 / 59 / 67 / 2
Fourth
#2380b4 RGB 35 / 128 / 180 CMYK 81 / 39 / 12 / 1
Fifth

Fonts

Primary Brand Font

CoconPro
Download Font

Secondary Brand Font

Download Font

Work to be Undertaken

Option 1

Website Development

+

A custom-built lead generation, responsive website

  • Website including home / History / Booking and Availability / Location / Amenities (with floorplan and gallery), PLUS and unlimited dynamic pages (pages you add within a section on the CMS)
  • Many of the above sections will be CMS enabled, meaning you will be able to add new sub-pages yourself after the site is launched
  • Some pages will be hidden until you are ready to add content
  • The website will be built within the 'Webflow' system, meaning no need to rely on plugins. It will be built from scratch for you.
  • The website will have an online editor for self-editing of text and images
  • Integration of the Calendly platform to allow showing of availability. This will allow the addition of taking payments for bookings in the future if required.
  • Blog and news function
  • Instagram Feed embedded
  • Integration of Facebook Messenger chat function (optional)
  • Meta data, images and website structure optimised for SEO (WHAT IS SEO & META DATA)
  • Fully responsive website including cross-browser and device testing to ensure the site looks great on every device(WHAT IS RESPONSIVE)
  • GDPR compliant Cookie Consent banner
  • Google Analytics setup once the site goes live
  • The site will be submitted to Google Search Console for better search indexing
  • Website content to be produced by the client. Paddle can produce the content with a professional team of writers. Ask for a price if you would like Paddle to produce the content for your website
  • The URL Domain will remain the possession of the client at all times, Paddle Creative will only need access to the change the DNS records

Brand Development

+

Development of a new brand identity including

  • Brand DNA - Colour palette, font selection, icons for use
  • Logo creation (with variations for different formats such as social media, print etc)
  • Defining a strapline and market position
  • You will have ownership and rights to any branding created

Signage

+
  • Design & Print of 1 sign for the site
  • Dibond A0 size (119x84cm)
  • Printed 4mm aluminium with drill holes in place
  • Delivery to the property

Support

+
  • Free personalised training video showing you how to use and manage your website editor and CMS
  • Ongoing technical support

Website Hosting

+

12-months of secure, reliable website hosting of the website which will include:

  • 99.9% guaranteed up time on Amazon Web Servers (AWS)
  • SSL - Essential security with a SSL certificate included for your site to prevent hacking and improve Google SEO(WHAT IS SSL)
  • Local CDN (Content Delivery Network), which will increase website load speed and improve SEO.

Total

£2950

Plus £230 per annum website hosting, maintenance & CMS access

Option 2

Everything in Option 1 PLUS

Brand Business Kit

+
  • Design & Print of 1 set of 500x double sided business cards. Full-colour print on 400gsm velvet soft-touch laminated both sides
  • Design of email signatures
  • Facebook Cover Image & Google My Business cover image

Essential SEO

+

An essential SEO service to help rank higher in Google

  • Creation and optimisation of a Google My Business and Bing Places for Business listings to enhance your online local searches
  • Keyword analysis to identify current positions and opportunities
  • Full SEO audit including site audit, content audit, backlink audit, competitor analysis, keyword research
  • Onsite content optimisation for up to 10 keywords
  • 50x Local Business Citation Listings - ensuring your business is listed accurately and consistently on directory sites such as Yelp, Scoot, BrightLocal and many more. This improves local SEO with Google

Total

£3500

Plus £230 per annum website hosting, maintenance & CMS access

Option 3

Everything in Option 1 & 2 PLUS

Google Adwords

+

Creation of a Google Adwords Campaign to promote your business

  • Keyword analysis to identify cost effective long-tail keywords (for maximum return on investment)
  • Adding Negative Keywords on a weekly basis for an efficient campaign
  • Full creation of all campaigns, including site link extensions, call extensions and dynamic adverts
  • This does not include the actual Adwords spend, I recommend a minimum of £250pcm, but this can be adjusted in line with budgets each month

Premium SEO

+

A complete SEO service for a 12-month period to include:

  • Comprehensive, safe and footprint free link-building service (one of the main Google algorithm ranking factors)
  • At least 2-4 Outreach content articles written and placed per month on external sites, three with at least 30+ Domain Authority (DA), with 'do follow' links to your site
  • Quarterly SEO reporting including rankings reports, backlink audit and competitor analysis

Total

£9500

Plus £230 per annum website hosting, maintenance & CMS access

Plus 15% of all Adwords spend, invoiced monthly

Additional Services

Ask Matt about other services to help grow your business:

Content Writing for your Website

Social Media Ads

Drone Services - Photography & Videos

Brochures, Flyers & other printed goods

Explore all services here

Project Terms

  • 50% to be paid upfront, with a further 50% to be paid just prior to the launch of the website.
  • Website hosting subscription is not included in the cost, and will be billed at £230 per annum starting the day before the website is launched with minimum 12-month commitment.
  • There is NO VAT to be paid.

The Timeline based on Option 1

Phase One:
Approx 2 Weeks

Research & Design

Paddle will undertake research into your business sector, competitors and potential customers. This will be followed by presentation of brand and website ideas.

A website site map will be created for approval.

Content Creation

This is where you provide the content for the site. I will create a shared Google Drive where you can simply drop any content into. The site map agreed in Phase 1 will form the basis of content you need to create. Paddle can create the content for your site if you prefer, just let us know.
Website development cannot begin until the content is produced.

Phase Two:
Approx. 2-3 Weeks

Website Development

In this stage, Paddle will create your collate imagery and build your website. This will be followed by cross-browser testing and setting up SEO and Open-graph metadata to improve SEO. Your website will not be live yet, it will be on a 'staging' domain (private URL). The will be ample opportunity to feedback on the design.
You will then be given access to the site to add content.
You will be given a seven day period in which to provide your content, and your 12-month hosting plan will begin once this is complete or day 8, whichever is the sooner.
Your site will then be set to live on your private URL.

What to do next?

If this looks good to you and you want to get the project started, send me a message. I will then send you a contract and invoice and arrange a time to set up an initial meeting. I am looking forward to paddling your business forward.

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