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Bespoke Proposal for

Product Marketing Alliance

February 18, 2022

Project Overview

Richard has engaged with Paddle Creative to help deliver a new course platform for their established business, PMA. The platform will allow the ability to create a course with individual modules with an interface to guide the user through the course.

Why Choose Paddle Creative?

best web designers 5 star
"You can trust Paddle Creative to deliver a quality product"
best web designers 5 star
"a breath of fresh air"
best web designers 5 star
"a dream to work with from start to finish"

We have an expert team that cares about your business and know how to help you scale.
Say hello 👋  to your new marketing team
Award-winning digital marketing for your business.
We are your business-growing machine, marketing team.

Awards & Recognition
uk business award for best marketing companiestechnology innovation awardsmarketing awardwebflow partners logo

Work to be Undertaken

Option 1

What We Will Do

Website Design

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  • A website map and wireframe of the site wil be agreed
  • A custom-design will be created
  • You will have feedback rounds to fine tune the design
  • Content to be produced by the client

Website Development

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Paddle Creative will develop designs into a fully functioning, custom website. You will be able to easily edit and add to this post-launch with a powerful but easy to use custom CMS.

  • Course functionality - Course navigation, individual modules within the course which the user 'progresses' through
  • Typeform - integrated typeform at the end of the course for data collection (Typeform costs covered by the client)
  • Course Duplication - Ability to duplicate courses and modules and re-populate the content
  • CMS & Editor - you will have an easy-to-use online editor and CMS (Content Management System) allowing you to easily add new modules and courses (training provided)
  • The site will be fully responsive website including cross-browser and device testing (WHAT IS RESPONSIVE)
  • Cookie Consent banner
  • Google Analytics setup once the site goes live
  • Domain - The site will sit on its' own domain

Website Hosting & CMS for 12-months

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12-months of secure, reliable website hosting of the website and a Content Management System which will include:

  • Set up of hosting and migration of current website to new hosting
  • 99% guaranteed up time on Amazon Web Servers (AWS)
  • SSL - Essential security with a SSL certificate included for your site to prevent hacking and improve Google SEO (WHAT IS SSL)
  • Local CDN (Content Delivery Network), which will increase website load spead and improve SEO.
  • Access to the website backend, which includes an easy-to-use editor and CMS (Content Management System) allowing you to easily edit the website post-launch. This is integral with the AWS web-hosting

After 12-months, you will be invoiced for a further 12-months of web-hosting, website editor and CMS access. See below.

Support

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  • Free personalised training video showing you how to use and manage your website
  • Ongoing technical support

Total

£3250

Option 2

Everything in Option 1 PLUS

Login Functionality

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Integration of Memberstack to allow users to login before accessing the course

  • Set up and integration of Memberstack to your website
  • Users will only be able to access courses if they sign up and log in

Memberstack costs to be covered by the client. See more about pricing here.

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Total

£3950

Option 3

Everything in Options 1 & 2 PLUS

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Total

Additional Services

Say hello 👋  to your new marketing team.

Paddle Creative work with businesses like yours to scale them by providing a remote marketing team. We are your reliable and cost-saving business growth building machine.

Explore Our Business Growth Accelerator here >

Project Terms

  • 50% to be paid upfront, with a further 25% to be paid on signoff of 1 page website design, and the final 25% to be paid just prior to the launch of the website.
  • Website hosting and CMS access is included in the cost for the first 12-months (from site launch). Thereafter it will be billed at £210 per annum with minimum 12-month commitment.
  • There is NO ongoing website maintenance cost, your site will be maintenance free.

Approx Project Timeline

The following timeline is approximate and assumes all content and assets are provided when required by our team.

Phase One: Approx 1-2 Weeks

Wireframe & Design
  • A website site map and wireframe will be created for approval. This will provide the basis of the content you will need to write.
  • We will then develop designs for your website

Phase Two: Approx 2-3 Weeks

Website Development
  • In this stage, Paddle will build your website in Webflow. This will be followed by cross-browser testing.
  • Your website will not be live yet, it will be on a 'staging' domain (private URL). There will be ample opportunity to feedback on the design.
  • Your 12-month hosting plan will begin once this is complete.
  • Your site will then be set to live on your private URL.

What to do next?

If this looks good to you and you want to get the project started, please let us know and we will then send you a contract and invoice and arrange a time to set up our discovery meeting. We are looking forward to paddling your business forward.