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Meta Data clients

SOP - How We Do this at Paddle Creative!

Here is best practice for creating Meta Data (Meta Titles and Meta Description) for best SEO results.

Meta Titles

What are Meta Titles?

Also referred to as Title Tags or Page Titles, the title tag is the clickable title of a webpage that appears with the result on the SERP (search engine page results page).

Why are they important?

Title tags tell people and search engines the topic of the webpage. They also tell search engines an estimate of how relevant a page is to a searcher’s query. For this reason, title tags, or page titles, should be as accurate and relevant to the page’s content as possible.

Meta Titles Best Practice

  • Put the keyword close to the start of the meta title
  • Keep titles about 55-60 characters long (including spaces)
  • Write for the human in mind
  • Describe your page content in the best possible way.
  • Use words like HOW, WHY, WHAT, and WHERE - help people understand what they will find on the page.
  • Use words like BEST, REVIEW, and ULTIMATE - entice users to click.
  • Write unique titles, no duplicates!
  • Aim to increase click through rate. Include things like 'aard winning;', '5-star Google Reviews' etc
  • Use your company name or brand wisely.
  • Keep it simple.

Meta Descriptions

What are Meta Descriptions?

Meta Descriptions are the text that appears in search results to explain what the page is all about. It appears below the Meta Title.

Why are they important?

Although it is debated whether Google actively includes the Meta Description in SEO rankings, what is clear is a good Meta Description will increase click through rate. This in turn is likely to improve SEO.

Meta Description Best Practice

  • Somewhere between 140-160 characters (including spaces).
  • Always finish with a call to action (e.g. discover more now / find out more).
  • Include your main keyword within the description.
  • Write it in a natural manner.
  • Target an emotion.
  • Ensure it is unique (not used on other pages of the site)
  • Make sure it describes what you will see if you click the link to the page.
  • Don't share too much info as you want people to click through to find out more.
  • Use a SERP simulator to check how the loo. Mangools have a great free tool here.