Global Expat Pay Webflow Project by Paddle Creative

Overview

Global Expat Pay helps global businesses manage complex expat payroll and compliance. But their offer was hard to explain, especially to decision-makers outside HR and finance.

We partnered on a full SEO-led redesign to simplify their message, humanise the brand, and build a Webflow site that converts.

That included a custom Global Mobility Savings Calculator web app lead genration tool. We also created custom designs and custom Lottie animations to support the messaging and content we created.

This was developed in Webflow and integrated with Hubspot, to position their value with clarity and impact.

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The outcome

Global mobility leader with world-class lead-generation website

The new site gives Global Expat Pay a clear story, a distinct market position, and a custom calculator tool that generates quality leads. The feedback from stakeholders has been strong, and the web app is now central to their marketing.

It’s not just a better website, it’s a sales tool with purpose. Leads now come pre-qualified and there is an easy-to-understand value proposition.

The new site also hosts a new 'Events' section to allow Global Expat Pay to attract new customers and showcase their authority and expertise in the sector.

What we did

Animation

Hubspot Integration

Integrations

Landing Pages

SEO

Web Design

Webflow Development

Webflow Maintenance

WordPress to Webflow Migration

I just wanted to say a big thank you from the team here. You have all been great to work with on this important project for us. You have partnered with us and always gone the extra mile to support requests and adjustments. Importantly, you have provided your insights and experience which has made the decision making easier for our team.

Mike Hibberd

Founder and CEO