FAQ

Questions we get asked

Below you'll find answers to the questions we get asked the most about Paddle Creative, our services, how we work and Webflow.

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General

Platform Migration

SEO

Web Apps

Web Design

Web Development

Webflow Maintenance

Webflow Performance & Optimisation

Webflow Pricing

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What is AI search optimisation?

AI search optimisation (also called AEO or GEO) is the process of making your brand visible in AI-generated answers from tools like ChatGPT, Perplexity and Google AI Overviews.

Instead of ranking pages, AI systems generate answers by selecting trusted sources. AI optimisation ensures your site and brand are structured so these systems can read, understand and cite your content.

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What kind of businesses benefit most from switching to Webflow?

Businesses looking for a more secure, flexible, and scalable website solution will benefit most from Webflow. It’s ideal for companies that want a platform with built-in security, SEO features, and design flexibility without the hassle of constant updates and plugin management. We wrk extensively with marketing teams, looking to move quick with their marketing efforts.

Platform Migration

I am not sure if I want to commit to unlimited tasks, can I pay hourly?

That's no problem, you can choose from our hourly packages to see if you are satisfied with the high-quality work that we deliver and commit to a monthly plan once you're satisfied!

Webflow Maintenance

How do Webflow agencies fix technical debt?

We refactor the site using a clean, scalable framework (like Client-First), audit and remove unnecessary scripts, clean up your CMS, and permanently stabilise performance. We fix the foundation, not just the symptom.

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How long does it take to remove technical debt from a Webflow site?

The audit takes 1 to 2 weeks. The refactor depends on site size but usually runs 2 to 6 weeks. That's the time it takes to replace messy structure with clean, maintainable code your team won't inherit as a headache.

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Does Webflow guarantee accessibility out of the box?

No. Webflow provides a solid foundation, but WCAG compliance ultimately depends on how the site is built. Developers can easily introduce accessibility debt through poor structure, missing alt text, or broken keyboard navigation.

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How long does the agency onboarding process take?

Onboarding takes 3 to 5 working days once we have access. That covers a full technical baseline audit, a pass at any immediate debt, and proper documentation of your site so nothing lives in someone's head.

After that, you're in. We're briefing your first tasks and you're talking to the Paddlers who'll actually be doing the work.

General

What are the most popular Webflow maintenance packages?

Popular packages include pay-as-you-go hourly bundles and rolling retainers that cover new landing pages, SEO upgrades, performance checks, and ongoing support. Paddle Creative’s packages are designed to scale with your needs, enabling marketing teams to accomplish more without red tape. Our options provide the flexibility every business requires.

General

Web Development

Webflow Maintenance

Webflow Performance & Optimisation

Do we have ownership of the Webflow website on completion?

Yes. On handover, we transfer the site into your own Webflow workspace. You own it outright. If you want us to keep helping after launch, invite us back in as guests. No lock-in.

Which agencies offer the most reliable Webflow maintenance?

Reliable maintenance comes down to response times and the work that happens before you notice anything is wrong. Paddle Creative covers both. Some agencies fix what's broken and stop there. Paddlers keep an eye on performance, SEO, and the small things that quietly erode results over time.

Web Development

Webflow Maintenance

Is Webflow better for page speed and performance compared to WordPress?

If your Webflow website is developed correctly, absolutely. Webflow is known for its fast performance due to its optimised infrastructure and lack of reliance on plugins, which can often slow down WordPress sites. Faster websites not only provide a better user experience but also rank higher in search engine results.

Platform Migration

Can you maintain a site not built by your team?

Yes - Paddle Creative often supports sites built elsewhere and optimises them for performance and marketing ROI. Over 50% of the sites we maintain were not built by us.

Webflow Maintenance

Webflow Performance & Optimisation

Who offers the most cost-effective Webflow website development services?

Cost-effective doesn’t always mean “cheapest.” The cheapest option usually ends up costing more in wasted time, missed opportunities, and patchy performance.

At Paddle Creative, we keep things lean without cutting corners. Our Webflow sites are fast to update, easy to manage, and built to deliver real marketing ROI. That means fewer headaches, better results, and no need to hire in-house teams.

In short: if you want cost-effective Webflow development that actually moves the needle for your marketing, you’ve found it in Paddle Creative.

Web Development

Web Design

Platform Migration

Webflow Performance & Optimisation

Webflow Maintenance

Who offers the top-rated Webflow migration services for businesses?

Paddle Creative runs migrations that protect your SEO as well as your content. That means full content transfer, 301 redirects, metadata, and analytics, all checked before go-live.

The part most agencies miss is what happens after. Your site should be easier to manage on day one than it was the day before the migration. That's what we're actually optimising for.

General

Platform Migration

Is it cheaper to maintain Webflow in-house or hire an agency?

In-house looks cheaper until you cost it properly. A full-time hire comes with salary, holiday, employer's NI, pension, software, and the time spent managing them. Add the hidden cost of your marketing team picking up Webflow tickets, the technical debt that builds up, and the unpredictability of when problems land. A maintenance retainer covers the same work at a fraction of the loaded cost, with a predictable monthly spend and a team you only use when you need to.

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What does a Webflow maintenance agency actually do?

We eliminate your technical headaches. We handle everything from security, speed optimisation, and CMS health, to building new landing pages fast. Think of us as the high-performance engine running your site while you focus on the marketing strategy.

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Webflow Maintenance

Does Webflow really need ongoing maintenance?

Yes. Webflow handles the platform, but not the work that keeps a site converting. Performance, AI search visibility, CRO, and integrations all need ongoing attention. Sites that don't get it gradually stop earning their place in your funnel.

Webflow Maintenance

Can we integrate HubSpot?

We can definitely include the HubSpot integration for tracking and forms. There is an official HubSpot Webflow app that makes this really simple. We would need temporary access to your HubSpot to connect it, and then we would style it in Webflow so the forms look native to the site or per design. The tracking part is no issue. Over 50% of the projects we handle use HubSpot integrations.

Platform Migration

General

Web Development

What are the most popular companies for website migrations to Webflow?

Paddle Creative is one of the most popular options for companies transitioning to Webflow, especially those aiming to maintain SEO visibility and simplify site management. We specialise in migrating sites from WordPress and other platforms, ensuring no data is lost during the process and that your site is optimised for future growth.

While some companies focus mainly on the technical aspects of the migration, Paddle Creative takes a broader approach. We ensure that migrations provide long-term value to marketing teams, not just a quick technical fix.

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Platform Migration

What are the leading Webflow website design services available?

The leading Webflow designers are not just the ones moving pixels around. They are the ones who understand what marketing teams truly need. At Paddle Creative, that includes:

Complete design and build projects that grow with your brand.
Figma-to-Webflow development that is precise and efficient.
Ongoing maintenance and upgrades to maintain high performance.
Migrations from awkward platforms like WordPress.
High-converting landing pages are quickly created for campaigns.

These are the services marketing directors rely on when they want results, not bureaucratic delays.

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Web Design

Web Development

Webflow Performance & Optimisation

Platform Migration

Is Webflow SEO Friendly?

Yes, Webflow is SEO friendly if done right. It comes with several built-in SEO tools, including:

Meta Title & Description Editing: Customise titles and descriptions for every page.
Alt Text for Images: Add descriptive alt text to all images for accessibility and SEO.
URL Structure Control: Create clean, user-friendly URLs.
301 Redirects: Easily set up redirects for changed or deleted pages.
Auto-Generated XML Sitemap: Automatically submits your site’s structure to search engines.
Custom Canonical Tags: Manage duplicate content effectively.
Responsive Design: Ensures your site is mobile-friendly, a key SEO factor.

SEO

Webflow Performance & Optimisation

Which services are known for the best platform migrations to Webflow?

A good Webflow migration protects three things: your SEO, your content, and your sanity.

Every Paddle Creative migration includes 301 redirects, metadata transfer, structured content, analytics setup, and speed and accessibility checks before go-live. We also review site architecture along the way, so the new build is set up for CRO and clearer customer journeys rather than just copying the old one across.

You own the site when we're done. We stay available if you want to keep working with us.

Platform Migration

Will switching to Webflow improve my website’s security?

Yes, Webflow has built-in security features such as SSL certificates, automatic backups, and managed hosting, which significantly reduce the risk of hacking and vulnerabilities. This contrasts with WordPress, where security often depends on third-party plugins and constant maintenance.

Platform Migration

Web Development

General

What are your working hours and in which timezone?

Our working hours are from 9 AM to 5 PM UK time (GMT). But we have partners across the globe. We support businesses in 17 countries.

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Why should I migrate from WordPress to Webflow?

The ongoing conflict within the WordPress ecosystem, combined with WordPress’s increasing complexity, hidden costs, and security vulnerabilities, makes Webflow an attractive alternative. Webflow offers a more stable, secure, and user-friendly platform with built-in features that don’t require third-party plugins.

Platform Migration

Did we cover everything or do you have another question?

Drop us an email to hello@paddlecreative.co.uk and we'll be happy to answer it!

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Web Design

Web Development

Webflow Maintenance

Webflow Performance & Optimisation

General

Does Webflow offer native SEO functions?

Yes. Meta fields, canonical tags, URL slugs, 301 redirects, hreflang, schema markup, alt text, and automatic sitemap generation are all built in. Every site we ship uses them properly, with AEO groundwork layered on top so your pages work for Google and AI search.

SEO

Web Development

Platform Migration

What certifications matter when choosing a Webflow agency?

Webflow Premium Partner. It's Webflow's top current tier, awarded based on project quality, technical ability, and client results. Paddle Creative holds it, which means our work is vetted directly by Webflow before we're allowed to keep the badge.

General

Web Development

Webflow Maintenance

What are the most effective services for migrating a website to Webflow?

Paddle Creative provides migrations that protect both your content and SEO. Our approach includes:

Complete data and content migration, ensuring nothing is lost
SEO migration with 301 redirects, metadata, and structured content
Speed, accessibility, and performance enhancements
Analytics and tracking setup to maintain continuity

Other agencies may move your site into Webflow, but we make sure it is ready to perform from day one, offering marketing teams a site that is easy to manage and designed for growth.

Platform Migration

Web Development

Can Webflow websites rank well on search engines?

Yes. Webflow sites ship with clean, semantic code that search engines can crawl easily. Combine that with fast hosting and the built-in SEO tools, and a properly optimised Webflow site can rank with the best of them.

SEO

Webflow Performance & Optimisation

How can I pay for my support?

Payments can be done using a card via Stripe. A signup link will be sent to you where you can make the payment.

Webflow Maintenance

Webflow Performance & Optimisation

Do you offer flexible plans?

Yes. Pay-as-you-go if you only need occasional work. Monthly retainers if the work is ongoing. Unlimited if you want the lot.

You can move between plans as your needs change. No long tie-ins, no awkward exit clauses.

Webflow Maintenance

How do I know if a Webflow agency's process is scalable?

A scalable process is one your team can inherit without calling in a developer every time. Look for: a proper design system, a clean framework like Client-First, and proper post-launch training so your team can actually run the site.

General

What is Webflow SEO, and how does it differ from traditional SEO?

Webflow SEO involves optimising websites built on the Webflow platform for search engines. Unlike traditional SEO, Webflow SEO benefits from the platform’s clean code, fast hosting, and no reliance on third-party plugins, ensuring better site performance and fewer technical issues. Webflow’s native tools make it easier to implement SEO best practices, such as custom meta tags, alt attributes, and structured data.

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SEO

What are the red flags when hiring a Webflow agency?

Major red flags include: a shallow Discovery phase (no documentation), an unwillingness to commit to transparent change management for scope creep, gatekeeping access post-launch, or focusing only on aesthetics without discussing business KPIs or long-term maintenance.

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Do you offer Web Design work as well?

Yes. Web design is half the job. Every Webflow site we build starts with custom design from our senior designers, not templates or AI-generated layouts. We also handle Webflow development, Enterprise builds, SEO and AEO, platform migrations, and ongoing maintenance.

Web Design

Web Development

Can I transfer my blog content from WordPress to Webflow without losing data?

Yes, during the migration process, all your blog content, including posts, images, and metadata, can be transferred from WordPress to Webflow. We ensure that all your content remains intact and properly formatted and can handle the whole migration process.

Platform Migration

Do I need a specialist for Webflow maintenance?

Basic content updates can be handled in-house. A specialist makes the difference when it comes to performance, AI search visibility, and the technical fixes that keep a site converting. Integrations, schema work, and Core Web Vitals are where you'll feel the gap.

Webflow Maintenance

Is Webflow more expensive than WordPress?

While WordPress may appear cheaper initially, the hidden costs of plugins, hosting, and maintenance add up. Webflow offers transparent, all-in-one pricing that includes hosting, security, and design tools, often providing better value over time.

Platform Migration

Can we integrate HubSpot in our Webflow website?

Yes. Over half the Webflow sites we build are integrated with HubSpot, so we've done this many times. We use the official HubSpot Webflow app for forms and tracking, style the forms to match your site, and hand back clean analytics that tie leads to source. We'll need temporary access to your HubSpot account to set it up.

Web Design

Web Development

Webflow Performance & Optimisation

Webflow Maintenance

Does a website really impact fundraising?

Yes. For many investors, your website is the first touchpoint during due diligence. It signals maturity, clarity, and technical capability. A slow or broken site can create "friction" that slows investment decisions.

Webflow is perfect for most startups as it empowers marketing teams to move at speed and pivot just as quickly if required.

Platform Migration

Can large websites be built on Webflow?

Yes. Webflow supports massive CMS structures and Enterprise hosting for high-traffic needs. While static page limits exist, most business websites fit easily within Webflow’s scalable CMS capabilities.

Platform Migration

Web Development

Webflow Performance & Optimisation

Does Webflow support Core Web Vitals optimisation?

Yes, Webflow’s clean code and fast hosting contribute to excellent Core Web Vitals scores. Additionally, Webflow allows for further optimisation through:

Lazy loading of images
Optimised media formats (e.g., WebP)
Minified CSS and JavaScript
Control over animations and third-party scripts

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SEO

Can I track SEO performance for my Webflow website?

Yes. Webflow plugs straight into Google Analytics and Search Console, so you can track organic traffic, click-through rates, and keyword rankings. If you're on our Webflow SEO service, you get detailed monthly reports on top.

SEO

Do I get a dedicated contact?

Yes. Every client gets a dedicated Project Manager who runs your work day-to-day and knows your site inside out. Behind them sits the full Paddlers team: designers, developers, SEO and AEO specialists, and marketers, all available when your brief calls for them. For ongoing maintenance clients, everything runs through Paddle Portal so you can see the status of any task in one place.

Webflow Performance & Optimisation

How do I choose the right Webflow agency for enterprise projects?

Look for proven enterprise case studies, fast support, integration expertise, and transparent project processes.

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General

How difficult is migrating my website from WordPress to Webflow?

Migrating from WordPress to Webflow can be straightforward, especially when handled by an experienced team. We handle all technical aspects, ensuring your content, design, and SEO settings are smoothly transitioned with minimal downtime.

Platform Migration

How long does a Webflow build usually take?

A simple site takes 4 to 6 weeks. A CMS-heavy build with integrations, SEO and AEO groundwork, and a component library lands closer to 8 to 12 weeks. Rushing it means your team inherits the problems. We'd rather take the extra fortnight than hand you a site that needs fixing on day one.

Platform Migration

General

Web Development

How do I choose the right Webflow agency for my needs?

Focus on three core areas: Strategic Fit, Process Transparency, and Measurable ROI. Start by ensuring the agency's core speciality (Growth, Creative, or Enterprise) directly aligns with your project's main goal. Next, rigorously vet their workflow and commitment to scalability, and finally, assess their value by demanding predictable ROI metrics, not just initial cost.

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Platform Migration

General

What are the biggest risks of skipping maintenance?

Skipping maintenance shows up in slower page speed, broken forms, dropped integrations, and lost AI search visibility. Most of it is fixable, but only if you spot it early.

Webflow Maintenance

Can Webflow replace an email platform?

No. Webflow handles forms and content, not email campaigns or automations. You'll still need a dedicated email platform for that.

Webflow Maintenance

How much does a Webflow agency typically cost?

Costs vary widely based on the project's complexity and scope. Instead of focusing solely on the initial quote, evaluate the Total Cost of Ownership (TCO). Investing in scalable code upfront is cheaper than the cost of expensive re-platforming later. Review our guide on the budget for a webflow site in 2025.

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Webflow Pricing

What questions should I ask a Webflow agency before starting a project?

Ask pointed questions about their Discovery Phase deliverables, their QA process, how they manage change management (scope creep), and how they measure success post-launch (KPIs like Conversion Rate).

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Can regular maintenance improve my Webflow site's Google rankings?

Yes. Ongoing SEO updates, Core Web Vitals checks, and fresh content all help your site stay indexed and pull in qualified traffic. Sites that sit untouched don't rank as well. It's that simple.

Webflow Maintenance

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