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Paddle Creative
FAQs

Frequently Asked Questions for all our services.
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How does SSO work in Webflow Enterprise?

Webflow Enterprise integrates with your existing identity provider (like Okta or Azure AD). A certified agency configures this connection, allowing team members to use their existing corporate login credentials to access the Webflow platform, which is critical for access governance.

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Do I need an agency to set up Webflow Enterprise?

While you can technically self-implement, most teams lack the technical knowledge to configure SSO, workflows, branching, and CMS architecture correctly. A certified agency ensures Enterprise features are used properly and safely, mitigating significant operational risks.

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Is Webflow Enterprise worth the cost for large teams?

Yes – if your organisation requires SSO, SLA-backed uptime, global content management, or multi-user governance. For teams scaling content or managing security compliance, the Enterprise plan mitigates operational and legal risks that self-serve plans cannot address.

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Is Webflow Enterprise suitable for large, global organisations?

Yes. Webflow Enterprise is designed specifically for global scale, offering custom limits for CMS items and API requests, plus advanced localisation tools that allow you to manage and translate content across multiple regions efficiently.

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What’s the difference between Webflow Enterprise and standard Webflow plans?

Enterprise is designed for scale and compliance. It offers custom limits (up to 500k CMS items), security features like SSO, a 99.99% Uptime SLA, and governance tools such as Publishing Workflows and Custom Roles, which standard plans do not include.

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What Is The Best Way To Monitor API Performance For Webflow Projects?

"The best is the enemy of the good". This adage perfectly encapsulates how important it is to monitor API performance when working on Webflow projects. Knowing how well your APIs are working can help you identify and address any potential problems before they become bigger issues. Here are four key ways to ensure you are monitoring API performance effectively:

  1. Make sure you have real-time data and tracking systems in place – these will provide you with up-to-date information about how your APIs are performing, so that you can quickly identify any issues.
  2. Set up automated alerts – this will enable you to receive immediate notifications if any problems or errors occur, allowing you to react quickly and address them before they become more serious.
  3. Monitor user experience – keeping track of user experience metrics such as load times, response times, and error rates will help you understand how your APIs are impacting the overall user experience of your Webflow projects.
  4. Analyse logs regularly – by routinely reviewing log files for any irregularities or errors, you can stay ahead of any potential problems that could arise from API performance issues.

Careful monitoring of API performance is essential for successful Webflow projects. With these tips in mind, it should be easier to ensure that all APIs used in your projects are running smoothly at all times, giving users the best possible experience with your site or app.

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What Tools Are Needed For API Integration For Webflow Projects?

The world of Webflow projects can be daunting to those unfamiliar with API integration, but with the right tools, it can open up a wealth of opportunities. Here’s what we need to get started:

First off, you’ll need an API library. This will provide you with access to the functions and objects needed for integration. Next, you need a language interpreter - this will allow you to write code using the language best suited for your project. Finally, a debugging tool is essential for troubleshooting any problems encountered along the way.

Once these three components are in place, you’re ready to begin exploring how APIs can help automate Webflow tasks - you can look forward to more efficient workflows and greater control over your projects! By streamlining processes and taking advantage of existing resources, you can unlock new potential in your Webflow projects.

Some popular specific tools to enable APIs to connect to Webflow include Zapier, Make, Integromat, Whalesync, and of course, Webflow Logic.

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How much do you make selling Webflow templates?

Did you know that you can turn your design skills into a source of income by creating and selling Webflow templates on Webflow’s Template marketplace? While we don’t encourage using Webflow templates for your sites, this venture opens up opportunities for web designers and developers to monetise their expertise and contribute to the thriving Webflow community. However, there are certain essential aspects you should be aware of to navigate this marketplace effectively and maximise your earnings.

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Are Webflow Templates free?

Webflow templates on the Webflow marketplace are not free. However, Webflow offers thousands of ‘cloneable’ (and therefore free) websites you could use as a starting template. Simply find a suitable site and clone. We recommend checking first that it has a suitable class-naming convention, such as our preferred, Client-First.

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Should you use Webflow templates?

We’ll keep this one quick…

Yes - if you have a small site and are happy to have a site that is very close to the template, and requires few future updates, then a Webflow template might be a good place to start. The upside to starting out with a template is that you can always get a Webflow website upgrade and create your own bespoke website. 

No - you should not use Webflow templates if you want a bespoke website that is scalable and performant. You might find it more beneficial to get in touch with a Webflow Expert (like Paddle Creative!) and find out how they can help you and where you both, as a team, can take your business.

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Are Webflow Templates worth it?

It all depends on how far you want to push the limits of Webflow as a platform. For a basic site that you will not want to update often, Webflow templates could work for you. Our advice would be to not use Webflow templates for any complex project or where future updates may be required.

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How Can I Make Sure My Website Is Secure?

Security is an important part of having a professional website. You don't want hackers getting access to your data, customers' information, or anything else on your site. So what can you do to make sure that your website remains secure?

The first step is to obtain a valid SSL certificate. This will encrypt any data that is sent over the internet and help keep it safe from anyone trying to access it without permission. Additionally, you should ensure that all of the software and plugins on your website are up-to-date so that any security vulnerabilities are patched quickly and efficiently. The good news is that Webflow hosting comes with a SSL-certificate integral to the platform.

Finally, you should also think about using two-factor authentication for users who need to log in to their accounts. This will require them to enter both a username and password as well as an additional code sent via text message or email before they can gain access. By following these steps, you can be sure that your website is kept secure and its visitors have peace of mind when browsing or making purchases online.

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Are There Any Cost-Effective Ways To Promote My Website?

Are you looking for cost-effective ways to promote your website? You're not alone. Many businesses have similar challenges when it comes to marketing their website and finding the right balance between budget and results.

Luckily, there are a number of solutions out there that can help you get the job done without breaking the bank. Social media is a great place to start, as it offers an easy way for you to spread the word about your website and reach potential customers. Additionally, SEO (Search Engine Optimisation) can be used to drive more targeted traffic to your site by helping it rank higher in SERPs (search engine results pages).

Finally, don't forget about traditional advertising methods such as print ads or radio spots – these can still be effective in getting your message across if done correctly. By combining different types of promotion with a well-crafted marketing strategy, you can create a powerful online presence without spending too much money.

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What Are The Best Tools For Website Analytics?

Analysing the performance of a website is like navigating through a maze - it's no easy task. Fortunately, there are tools available to simplify and streamline this process. With the right toolset, website owners can make informed decisions that will help increase their visibility and profitability. So what are the best tools for website analytics?

This question comes with a few answers, depending on your individual needs and preferences. Google Analytics is one of the most popular choices for tracking website performance. It offers detailed reporting, such as audience demographics, bounce rates, and conversion rates. Additionally, you can use Uptrends Web Monitors to ensure your website is always up and running. This monitoring system also sends out alerts when any technical issues arise on your site so you can get to fixing them before they become too problematic.

For more advanced analytics capabilities, tools like Hotjar or CrazyEgg offer extensive features that allow you to track user behaviour and engagement levels on your website. You can also use A/B testing software like VWO or Optimizely to test different versions of your webpages and see which converts better with visitors. All of these tools provide valuable insights into how well your site is performing so you can take actionable steps to improve it over time.

As we’ve mentioned, there are a few options out there so it’s important to do your research to help you determine which is the most suitable for your analytics. You may be familiar with GA4 and Universal Analytics, these are both versions of Google Analytics, but you might not be aware of the differences between the two. We’re here to help - this resource uncovers The Difference Between GA4 and Universal Analytics and so this may be a good place to start your website analytics tool search.

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How Can I Monetise My Website?

Gaining financial benefit from a website is a dream come true for many. With the right strategies and techniques, it is possible to monetise your Webflow website and make it an income-generating platform. Let's explore how this can be achieved.

One of the most effective ways to monetise a Webflow website is by joining an affiliate program. This involves partnering with brands and businesses that are related to the topic of your website, thereby allowing you to earn commission on every sale generated through your referral links. Additionally, you can also offer sponsored content on your site and charge advertisers for featuring their products or services.

Another excellent way to monetise your Webflow website is by creating digital products such as e-books, courses, templates, or other downloadable items that can be sold directly from your website. You can also offer premium membership plans or subscription services on your website which will give users access to exclusive content not available elsewhere.

These are just some of the options available for monetising your Webflow website but there are so many more possibilities out there. With some creativity and hard work, you could soon be reaping the rewards of having a successful online business.

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Is Webflow Easy To Use For Beginners?

"The best way to learn is by doing," an old saying that rings true when it comes to learning Webflow. For the beginner, Webflow can be a daunting task; however, with its intuitive design and helpful tutorials, users can quickly get up and running. With its easy-to-use visual interface, users can focus on creating beautiful websites without worrying about complicated code. You might like to have a look at this blog where we discuss in depth and answer, How Hard is it to Learn Webflow.

Like we said before, Webflow offers plenty of resources for those wanting to learn more; from online courses and tutorials to live webinars and a user forum full of helpful tips and tricks. Additionally, the platform's support team are always available to help with any questions or issues. With all these resources at their fingertips, even inexperienced users can easily create stunning websites in no time.

Websites are becoming increasingly complex. They contain ever-growing amounts of content and features which makes it difficult for users to navigate and find what they are looking for. You might be surprised at how quickly you get up and running!

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Is There User Support Available For Webflow?

Asking for help is often the best way to get back on track; this is especially true when it comes to using Webflow. Whether you're a seasoned pro or just starting out, having access to user support can be a godsend. Fortunately, Webflow offers plenty of ways to get help with your user experience.

For starters, they have an extensive knowledge base full of helpful tutorials and articles to answer all your questions. If that doesn't suffice, there's also an active community forum where users can ask and answer questions and share their experiences with Webflow, so you’ve always got somewhere to turn for help and advice.

And if all else fails, they offer one-on-one customer support through email or chat. With their friendly team of professionals always ready and willing to lend a hand, you'll never have to worry about navigating technical waters alone. 

TIP: try out each available resource before reaching out directly – you may find that you already have the answers you need!

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What Technical Skills Are Required To Use Webflow?

Using Webflow can drastically improve your user experience, but it may be difficult to know what technical skills are required for the platform. There are some basic requirements that must be met in order to get the most out of Webflow.

First of all, you should have a basic understanding of HTML and CSS. This knowledge will help you when changing the code or adding custom elements into your website. Additionally, you should have basic troubleshooting skills in order to debug any issues that arise while using the platform.

Finally, if you're looking to create more complex websites with features such as Ecommerce or membership capabilities, then you'll need an advanced knowledge of coding languages like JavaScript or PHP. With this in mind, it's important to assess your own skill level before jumping into Webflow and deciding if it's right for you. However, there is always the option to hire a Webflow developer who can handle all the nitty gritty bits for you so don’t panic!

Overall, there is no one-size-fits-all answer when it comes to what technical skills are required for Webflow. It depends on what type of website you're trying to build and how comfortable you are with coding languages. Evaluating these factors beforehand can save time and ensure a successful user experience with Webflow.

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Can automated tools handle all Webflow maintenance?

No. Automated tools only catch basic issues. Complex problems such as inefficient class naming, keyboard traps, or poor custom code integration require manual audits and expert refactoring, which is the core of our service.

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How often should a Webflow website be maintained?

 Proactive maintenance should occur monthly or quarterly, depending on the site's complexity and traffic. Content, design and integration updates can be weekly. We structure our plans, managed through the Paddle Portal, to ensure continuous optimisation rather than annual panic.

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How do I know if my Webflow site has Technical Debt?

Symptoms include slow load times, inconsistent styling, duplicated classes, broken interactions, and rising maintenance costs. A maintenance audit can quickly identify hidden issues.

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What should a Webflow maintenance plan include?

A complete plan should include class-naming audits, speed optimisation, SEO/AEO updates, QA checks, and CMS training. These ensure long-term scalability and prevent Technical Debt from building.

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Is SVG better than PNG for Webflow websites?

Yes – SVG files are lighter, sharper at any scale, and ideal for icons and logos. We use SVGs across our Webflow builds to improve performance and maintain visual clarity, which in turn improves Core Web Vitals scores.

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Can I convert a coloured PNG to an SVG in Figma?

Yes, but results vary. High-contrast, single-colour graphics vectorise best. For multi-colour assets, the plugin typically generates multiple paths, so you may need to perform some manual editing and colour assignment after tracing.

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What is the best plugin for converting PNG to SVG in Figma?

 Image Tracer is widely considered the most reliable plugin for converting simple PNG graphics into vectors. For detailed logos, you may need to combine the tracing output with manual clean-up within Figma.

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Why does my PNG look distorted after vectorising in Figma?

Distortion often occurs when the PNG is low resolution or contains gradients. Adjusting threshold and smoothing settings in the plugin helps, but very complex images may need manual redrawing for a clean result.

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Can Figma convert PNG to SVG automatically?

Figma can’t natively vectorise PNGs, but plugins like Image Tracer allow you to convert raster images into SVG vectors. Once installed, you can trace the PNG and export the result as a clean, scalable SVG.

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Will my marketing team break the site?

No. Paddle Creative build Webflow sites with "guardrails." By using a structured CMS and pre-approved components, your team can safely launch campaigns and update content without ever touching the underlying code or risking the design's integrity.

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What is included in Webflow maintenance?

 Webflow Maintenance should cover technical upkeep like speed optimisation, security, and integrations. It should not be a bucket of hours for content. If you're paying an agency to fix typos or change images, you're overpaying for a service your team should own.

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How does Webflow CMS training help my team?

 Training empowers your marketing team to handle day-to-day updates, such as launching new campaigns or editing blog posts, without waiting for external help. It removes the headache of technical hurdles and allows you to focus entirely on your marketing strategy.

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What exactly is the agency trap?

The agency trap occurs when a service provider builds a website in a way that requires their intervention for even the most basic content updates. This creates a technical burden for the client and a constant stream of billable hours for the agency.

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How do I know if my Webflow agency is gatekeeping my site?

If simple text changes require developer time, you lack proper CMS access, or updates are delayed without clear explanations, your agency is likely controlling access instead of empowering your team. A true partner builds "marketer-first" structures that allow for instant, independent updates.

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How much is Elementor Pro?

Elementor Pro offers several pricing plans to accommodate different user needs. Here is the Elementor Pro Cost Breakdown:

  • Essential Plan: $59 per year for use on one website.
  • Advanced Plan: $99 per year for up to 3 websites.
  • Expert Plan: $199 per year for up to 25 websites.
  • Agency Plan: $399 per year for up to 1,000 websites.

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When should you not migrate from WordPress to Webflow?

If your business relies on a highly specific, niche WordPress plugin that has no API equivalent, or if you are on a zero-dollar budget and rely on free community hosting, staying on WordPress may be the more practical choice for now.

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When should you not migrate from WordPress to Webflow?

If your business relies on a highly specific, niche WordPress plugin that has no API equivalent, or if you are on a zero-dollar budget and rely on free community hosting, staying on WordPress may be the more practical choice for now.

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Is Webflow suitable for enterprise or high-traffic sites?

Absolutely. Webflow Enterprise offers advanced security, dedicated support, and the ability to handle millions of visitors without the scaling issues often found in shared WordPress environments.

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Can all my blog content be moved?

Yes. We use CSV or API-based migrations to move thousands of posts while maintaining metadata, images, and author profiles. Check our Webflow Maintenance page for how we support sites post-migration.

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Is Webflow more expensive than WordPress long-term?

While Webflow’s monthly fee is higher than "cheap" hosting, it is usually cheaper long-term. You eliminate costs for premium plugins, security monitoring, and the "WP Developer Tax" required for constant maintenance.

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How long does a WordPress to Webflow migration take?

Most professional migrations take between 4 to 8 weeks. This depends on the number of pages, CMS complexity, and whether you are performing a 1:1 migration or a full redesign.

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How do we handle existing HubSpot HubDB data?

We migrate HubDB data into the Webflow CMS, mirroring the structure while providing a more intuitive editing experience for your content team.

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What is the Paddle Promise?

The Paddle Promise is our commitment to a stress-free launch. The Paddle Promise includes a 'Confident Launch' QA report, a three-month bug-free guarantee, and full video onboarding to give you total control of your site.

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Is Webflow better than HubSpot CMS for enterprise marketing teams?

For teams prioritising design, speed-to-market, and site performance, yes. Webflow provides the agility marketing needs and the security (SSO/SLAs) that IT requires.

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Can Webflow integrate properly with HubSpot?

Absolutely. By using a Webflow HubSpot integration, you can use Webflow for your CMS and website while keeping HubSpot for forms, lead tracking, and automation. The two platforms work seamlessly together.

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Is HubSpot CMS limiting our website design?

Yes. HubSpot often restricts marketers to pre-defined modules. Webflow offers full visual freedom, enabling bespoke, brand-consistent designs that are not possible in HubSpot without extensive custom coding.

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Will moving from HubSpot to Webflow affect lead tracking or SEO/AEO?

Not with a specialist partner. By correctly mapping 301 redirects and embedding HubSpot tracking codes, you maintain accurate lead attribution while often improving SEO/GEO performance due to faster site speeds.

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Can my agency guarantee WCAG 2.2 AA compliance?

Yes – but only if they follow semantic HTML, keyboard-safe development, and full contrast compliance. WCAG 2.2 compliance should always be contractually guaranteed.

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How do I check if my Webflow site is accessible?

Use a specialist accessibility audit. Automated checkers miss most issues—you need manual testing, screen reader checks, and WCAG-based review.

What are the most common Webflow accessibility issues?

Heading hierarchy errors, missing alt text, keyboard traps, poor ARIA use, and contrast failures. These issues appear most often in rushed builds or when custom code overrides native HTML behaviour. WCAG 2.2 also emphasises adequate spacing for interactive targets and visible keyboard focus.

What accessibility laws apply to UK, US, and EU businesses in 2026?

Most businesses must meet WCAG 2.2 AA due to the Equality Act (UK), ADA (US), and European Accessibility Act (EU). If you serve customers in the EU, you’re required to comply by 2025–26 regardless of where you're based.

Does Webflow guarantee accessibility out of the box?

No. Webflow provides a solid foundation, but WCAG compliance ultimately depends on how the site is built. Developers can easily introduce accessibility debt through poor structure, missing alt text, or broken keyboard navigation.

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How long does it take to remove technical debt from a Webflow site?

An initial audit takes 1–2 weeks. The actual refactoring time varies based on site size, but typically takes 2–6 weeks to replace the messy structure with clean, scalable code.

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How do Webflow agencies fix technical debt?

We refactor the site using a clean, scalable framework (like Client-First), audit and remove unnecessary scripts, clean up your CMS, and permanently stabilise performance. We fix the foundation, not just the symptom.

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Can technical debt affect SEO and performance?

Absolutely. Debt directly impacts your Core Web Vitals (speed and stability), which Google uses as a key ranking factor. Poor performance means lower rankings and fewer conversions.

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What causes technical debt in Webflow?

Rushed builds, non-specialist developers, bloated third-party scripts, and neglecting basic CMS hygiene are the main culprits. You took a shortcut, and now your site is paying the interest.

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How do I know if my Webflow site has technical debt?

 If your site loads slowly, requires a developer for simple updates, uses messy class naming, relies on heavy custom code, or fails Google's Core Web Vitals, you have debt. It's time for an audit.

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What are the red flags when hiring a Webflow agency?

Major red flags include: a shallow Discovery phase (no documentation), an unwillingness to commit to transparent change management for scope creep, gatekeeping access post-launch, or focusing only on aesthetics without discussing business KPIs or long-term maintenance.

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How do I know if a Webflow agency’s process is scalable?

A scalable process is defined by its ability to be easily handed off and maintained. Look for the agency's commitment to using Design Systems, clean frameworks like Client-First, and comprehensive post-launch training to empower your in-house team.

Should I choose a creative, growth, or enterprise Webflow agency?

This depends entirely on your project's main goal:

  • Choose Growth if your primary need is B2B lead generation and conversion rate optimisation.
  • Choose Enterprise if you need complex integrations, large CMS setups, or database migrations.
  • Choose Creative if your primary goal is high-end, visual branding and storytelling.

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How much does a Webflow agency typically cost?

Costs vary widely based on the project's complexity and scope. Instead of focusing solely on the initial quote, evaluate the Total Cost of Ownership (TCO). Investing in scalable code upfront is cheaper than the cost of expensive re-platforming later. Review our guide on the budget for a webflow site in 2025.

What questions should I ask a Webflow agency before starting a project?

Ask pointed questions about their Discovery Phase deliverables, their QA process, how they manage change management (scope creep), and how they measure success post-launch (KPIs like Conversion Rate).

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How do I choose the right Webflow agency for my needs?

Focus on three core areas: Strategic Fit, Process Transparency, and Measurable ROI. Start by ensuring the agency's core speciality (Growth, Creative, or Enterprise) directly aligns with your project's main goal. Next, rigorously vet their workflow and commitment to scalability, and finally, assess their value by demanding predictable ROI metrics, not just initial cost.

Can regular maintenance improve my Webflow site’s Google rankings?

Absolutely. Ongoing SEO updates, technical health checks (like Core Web Vitals optimisation), and fresh content – all part of maintenance – help improve search performance, keep your site indexed, and attract more qualified traffic.

How much does professional Webflow maintenance cost in 2026?

Market rates in 2026 range from £650 to £3,200 per month ($800 to $4,000), depending on scope, responsiveness, and included services. Paddle Creative offers transparent plans with no hidden fees and flexible support levels.

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Do I need a specialist for Webflow maintenance?

While basic content updates can be handled in-house, a specialist ensures your site stays performant, up-to-date with SEO/AEO best practices, and compliant with regulations. Complex fixes, integrations, and troubleshooting typically require expert support.

What are the biggest risks of skipping maintenance?

Major risks include lower SEO rankings due to performance decay, broken site functions, poor user experiences, and compliance failures. Inaction can lead to lost traffic, leads, and revenue.

How often should Webflow maintenance tasks be performed?

Critical tasks like custom code monitoring should be done weekly, while performance reviews, SEO/AEO audits, and content updates should occur monthly. Quarterly reviews should address advanced optimisations, accessibility, and new integrations.

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Does Webflow really need ongoing maintenance?

Yes – Webflow sites need regular maintenance for performance optimisation, accessibility, and SEO/AEO. Skipping ongoing maintenance risks performance drops, missed conversions, and lost business opportunities.

Can large websites be built on Webflow?

Yes. Webflow supports massive CMS structures and Enterprise hosting for high-traffic needs. While static page limits exist, most business websites fit easily within Webflow’s scalable CMS capabilities.

Which platform is more cost-effective long term?

WordPress may be cheaper initially, but Webflow often wins long-term due to lower maintenance, fewer plugin costs, and predictable hosting fees. You save money by eliminating developer dependency.

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Which platform is better for security?

Webflow is significantly more secure because hosting, infrastructure, and updates are fully managed. WordPress is secure when maintained properly, but the reliance on thousands of third-party plugins and themes increases risk exponentially.

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Is Webflow better than WordPress for SEO in 2026?

Yes, Webflow is generally stronger for SEO in 2026 thanks to cleaner code output, automatic schema, built-in performance optimisation, and easier Core Web Vitals compliance. WordPress can match this, but usually requires plugins, developer time, and ongoing maintenance. Check out our dedicated Webflow SEO guide.

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Is Webflow better than Wix for SEO?

Yes – and we're happy to be blunt about it. While Wix is a fine entry point for beginners, it hits a technical ceiling quickly. Webflow gives you total command over your performance, technical SEO, schema control, and scalability. Choosing Wix for your serious, long-term SEO strategy is like trying to win a Formula 1 race in a family saloon.

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Which platform has the best Core Web Vitals?

Honestly? Webflow wins this one outright. It is engineered for performance right out of the box, with Framer a close runner-up. The simple truth is that WordPress and Wix force you to rely on extra plugins, expensive developers, or constant clean-up just to hit a green score. You shouldn't have to fight your own platform for speed.

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What is included in a proactive maintenance retainer?

A comprehensive retainer includes proactive monitoring, scheduled performance audits, technical SEO checks, reactive bug fixing, CMS structural improvements, and monthly reporting that links technical work to marketing performance.

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What is the main risk of hiring a freelancer for Webflow maintenance?

The main risk is continuity and depth. A freelancer is a single point of failure; if they are sick or leave, your critical maintenance stops. An agency provides a full specialist team (developers, QA, SEO) and guaranteed SLAs, ensuring continuous security and performance.

How long does the agency onboarding process take?

The transition typically takes 3–5 business days once all access is provided. This time is used to conduct the full technical baseline audit, clean up immediate debt, and document the site structure to ensure a seamless handover and continuity.

Is it cheaper to maintain Webflow in-house or hire an agency?

DIY is the illusion of being cheap. It’s a hidden tax on your team’s time that results in crippling technical debt and missed targets. An agency converts that chaos into a predictable, strategic monthly investment in speed and growth. 

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How do we transition from in-house Webflow maintenance to an agency?

We make it painless. The transition starts with a full technical and performance audit. We then clean up technical debt, secure the site, and immediately set up our transparent ticketing system and workflow so your team knows exactly how to request support, fast.

What risks come with DIY Webflow maintenance?

The risks are revenue-critical: crippling technical debt, security vulnerabilities, an inability to scale your site quickly, and reliance on a single developer who could walk out the door tomorrow. Zero continuity, all the risk. It is also true that internal projects, such as Webflow website updates, get put at the bottom of the list and constrained by internal priorities.

How much does Webflow maintenance cost?

A skilled in-house developer runs you £40k–£70k+ annually (plus overhead). A dedicated agency retainer, which buys you a whole team, is typically £1k–£5k+ per month. Stop paying a full-time salary for a part-time problem.

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What does a Webflow maintenance agency actually do?

We eliminate your technical headaches. We handle everything from security, speed optimisation, and CMS health, to building new landing pages fast. Think of us as the high-performance engine running your site while you focus on the marketing strategy.

What does an ongoing optimisation retainer include?

A comprehensive retainer typically includes proactive monitoring, scheduled speed audits, technical SEO checks, reactive bug fixing, CMS structural improvements, and monthly reporting that links technical work to marketing performance.

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What results should I expect from a good agency?

You should expect improved speed scores, reduced technical debt, stronger Core Web Vitals, higher organic performance, and ultimately, increased conversions. The results must be tangible and reportable.

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How long does an optimisation engagement take?

The initial audit and fix phase usually takes 3–6 weeks, depending on the site's complexity and technical debt. However, true optimisation is an ongoing, continuous process best managed via a monthly retainer for proactive monitoring and maintenance.

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How do I know if an agency is good at optimisation?

Look for measurable outcomes. A reputable Webflow optimisation agency will provide performance uplift figures, show before/after Lighthouse scores, and demonstrate how their work directly contributed to organic growth or conversion increases. Technical expertise should always be backed by evidence.

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What are the biggest red flags when hiring a Webflow agency?

Red flags are everywhere: Guaranteed rankings (impossible), vague "unlimited" pricing, a lack of transparent audit samples, and most critically – poor communication during the pitch. If they can't communicate clearly now, the project will be chaos later.

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What certifications matter when choosing a Webflow agency?

The Webflow Expert Partner certification is the gold standard. It doesn't just verify their advanced technical ability; it proves they have a track record of consistent, high-quality project delivery. It means they're serious.

How long does a Webflow build usually take?

A simple site takes 4–6 weeks. A complex, CMS-heavy build with integrations, proper SEO, and component libraries? Budget for 8–12 weeks. Speed matters, but compromising quality upfront is just creating future technical debt.

Should I hire a freelancer or a Webflow agency?

Freelancers are great for quick, one-off fixes. But for long-term growth, scalability, and measurable ROI, you need an agency. Only a dedicated Webflow agency provides the integrated strategy, development, and the guaranteed continuity you need under one roof.

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How much does a Webflow agency cost in the UK?

Full builds in the UK typically range from £7,500–£25,000+, depending on complexity. What matters isn't the final price, but the value and predictability – your focus should be on converting that cost into measurable ROI. Monthly support retainers vary widely, but budget for performance, not just bug fixes.

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How do I choose the right Webflow agency for enterprise projects?

Look for proven enterprise case studies, fast support, integration expertise, and transparent project processes.

What makes a Webflow site enterprise-ready?

 Enterprise Webflow sites prioritise scalability, security, integrations, and performance. They often include multi-user CMS setups, CRM connections, and region-based SEO optimisation.

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Can Webflow replace an email platform?

No – Webflow manages forms and content, not ongoing email campaigns or automations. You’ll always need a separate email platform.

Which email platform is most budget-friendly for Webflow?

MailerLite is the best low-cost option with solid automations. Mailchimp works too, but the cost increases as your list grows.

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Do I need Zapier or Make to connect email to Webflow?

Only for tools without native Webflow integration (MailerLite, Beehiiv, Buttondown, Kit). HubSpot, Mailchimp, ActiveCampaign and Audienceful connect directly.

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What’s the best email tool for Webflow e-commerce?

Klaviyo is the strongest choice for e-commerce automation and revenue tracking. Shopify + Webflow hybrid? Still Klaviyo.

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What's the easiest email platform to connect to Webflow?

Mailchimp and HubSpot provide the smoothest setup if you're connecting Webflow forms without using Zapier/Make. MailerLite, Beehiiv, and Kit require automation tools.

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Do I get a dedicated contact?

Yes, every client gets a direct Account Manager, supported by our team of Webflow, design, technical, SEO and marketing experts. Your account manager will be your single point of contact via our Paddle Portal.

Do you offer flexible plans?

Absolutely. Pay-as-you-go, flexible monthly retainers scale to your needs - whether that’s small monthly tasks or enterprise-grade support. Or Unlimited Webflow maintenance support. We aim to be the most flexible Webflow Maintenance partner possible.

Can you maintain a site not built by your team?

Yes - Paddle Creative often supports sites built elsewhere and optimises them for performance and marketing ROI. Over 50% of the sites we maintain were not built by us.

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