Busy Bodies Swim Academy
Website
Branding
Drone
SEO
Social

Established Cornish Swim Academy Goes Ditigal!

Busy Bodies Swim Academy

The
Challenge

Busy Bodies Swim Academy is run by Julia, a high-level swimmer in her own right. Busy Bodies Swim Academy was already very successful, with over 100 swimmers signed up. However, the swim school lacked a brand and website which was needed to help cement Busy Bodies as the number one swim academy in Cornwall. Julia contacted Paddle Creative, who stepped in to help solve this problem.

Busy Bodies Swim Academy

An online presence provides the platform for more growth

The swim academy is based in Cornwall, so Julia wanted a 'sea' influenced and quirky brand featuring a sea creature. The jellyfish icon was born, synonymous with effortless swimming and the tentacles representing the 'busy' aspect of the brand. Also, with the primary market for Busy Bodies being children swimmers, this playful icon would appeal to their parents. Paddle Creative then wanted to produce an impact on a website, taking videos shot by Julia and creating a video montage on the home page. The branding was continued throughout the site with colours and tone of voice reflected on all pages.
Busy Bodies Swim Academy
A vibrant new logo and colour palette that was befitting of her target market and the soul of the business.
Busy Bodies Swim Academy
The site has an easy to use CMS for ongoing site management
Busy Bodies Swim Academy
A new, responsive, simple to navigate website which fitted in with the new brand identity.
Busy Bodies Swim Academy
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The Client Says

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