Busy Bodies Swim Academy
Website
Branding
Digital Marketing
Established Cornish Swim Academy Goes Ditigal!
The
Challenge
Busy Bodies Swim Academy is run by Julia, a high-level swimmer in her own right. Busy Bodies Swim Academy was already very successful, with over 100 swimmers signed up. However, the swim school lacked a brand and website which was needed to help cement Busy Bodies as the number one swim academy in Cornwall. Julia contacted Paddle Creative, who stepped in to help solve this problem.
An online presence provides the platform for more growth
The swim academy is based in Cornwall, so Julia wanted a 'sea' influenced and quirky brand featuring a sea creature. The jellyfish icon was born, synonymous with effortless swimming and the tentacles representing the 'busy' aspect of the brand. Also, with the primary market for Busy Bodies being children swimmers, this playful icon would appeal to their parents. Paddle Creative then wanted to produce an impact on a website, taking videos shot by Julia and creating a video montage on the home page. The branding was continued throughout the site with colours and tone of voice reflected on all pages.
A vibrant new logo and colour palette that was befitting of her target market and the soul of the business.
The site has an easy to use CMS for ongoing site management
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A new, responsive, simple to navigate website which fitted in with the new brand identity.
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