A new home for a large housing developer.

The
Challenge

8BUK, a large and fast-growing housing developer in the Midlands required a new brand to showcase and sell their high-quality housing developments. Paddle Creative was tasked with creating a new sub-brand identity, and an online presence to showcase their developments. The aim was to drive awareness of the developments and sell more houses off-plan, which would serve to speed up the growth of the business.

Launch Website

A new brand and website speeds up growth of the business

The new sub-brand, Distinct Homes, quickly became synonymous with the quality of their developments. This was bolstered by a new, bespoke website which was promoted via a range of digital channels. The original aim of helping to fuel faster growth for the business was achieved and has led to 8BUK being able to purchase land and develop sites more rapidly, aiding their business expansion. Complimenting the new brand was new creatives including site signage, office re-design, new business cards, vehicle branding, site signage and uniforms.