Human Relations
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Branding
paddle website design
Website
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Business Stationery

HR startup gets an identity and website to bolster the 'Human Relations' message.

human relation web design laid out in a grid pattern for website designer

The
Challenge

Human Relations founder, Luke, came to us with a strong background in managing HR for businesses, a vision and a great business name.

The brief for Paddle was to ensure we provided a brand that was not corporate and would help Human Relations stand out in a crowded market and give a place to showcase the brand message on an innovative website.

The Solution

Paddle Creative created a bold, non-corporate brand identity that would incorporate various bold colours with consistent shapes to give a versatile and robust brand platform.

We then enhanced this by producing a branded business kit and a website that would honestly want to make the user find out more, using the strong branding as the centrepiece.
human relations responsive website design mockup showing on an iphone mocked up web design and laptop website
Bespoke Website
The bespoke website was created to showcase the brand DNA and message in a captivating manner.
Online Simplicity
The key was to communicate an often-corporate message in an engaging manner on the website.
The Client in Control
The new site is built using the Webflow infrstructure, meaning the client can control the content with ease moving forwards.
human relations branding for small business with logo design showed
human relations branding shown in full colour with brand identity showcased
A strong brand identity giving a point of difference.
human relations responsive website design mockup showing on an iphone mocked up web design and laptop website
The website was built around the brand identity, using brand elements throughout.
human relations stacked business cards
A business kit allowed the client showcase the new business to potential clients.
human relations mobile website mockup showing on an iphone mocked up web design
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Matt Connelly

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