Skin Radiance
branding, website, social & brochures
A beautiful, whole marketing solution.
Project Overview
Skin Radiance is a leading aesthetic and spa treatment brand in Cornwall. The company had grown from an initial mobile offering to take on a permanent base at the Atlantic Hotel, Newquay. With this new status came the need for a complete new brand identity and marketing overhaul, both digitally and offline.
What Paddle Did
- Branding
- Website
- Brochures & Posters
- Business Cards
- SEO (Google Rankings) & (Adwords) Pay-Per-Click
- Social Setup, Training & Paid Ads
What PAddle Did
Engaging
Branding
New branding, including logo, business cards, styleguide.
New
Website
A new responsive website. Integrated booking system with live availability and online payments. Blogging and new system and full CMS capability enabling the client to upload and edit the content.
Luxury
Brochures
Luxurious square brochures, for promoting the business amongst locals and hotel guests.
Optimised
- Optimised the new website for Google SEO (organic Google rankings)
- Google Local listing creation and ongoing optimisation
- Creation and running an ongoing Google Adwords Pay-per-click (PPC) campaign for increased search clicks
Social
Media
- Creation, optimisation and ongoing oversight of Facebook and Instagram channels, with over 3,500 followers
- Post creation for social media including imagery
- Ongoing Facebook ads campaigns to increase local awareness amongst target market, saw 94% increase in bookings
- Messenger integrated into website, increased bookings by 83%
