Warm Welcome
branding, website, social, google, business kit & flyers

Complete startup solution to help give a Warm Welcome to an international client base.

Project Overview

Startup, Warm Welcome attract international language students to the UK and homestay hosts within the UK. They needed a brand and platform to grow their business, from initial brand strategy to delivery of all creatives including branding, website, social, Google PPC and a range of crucial business aids such as policy books.

What Paddle Did
  • Branding
  • Website
  • Flyers
  • Business Cards
  • SEO (Google Rankings) & (Adwords) Pay-Per-Click
  • Social Setup, Training & Paid Ads
  • Business kit (PDFs documents)
What PAddle Did

Welcoming

Branding

Completely new brand in line with the owners tight brief, and creation of key brand materials including business cards, logo and brand guidelines.
Warm Welcome branding logo

New

Website

A brand new, responsive website, with integrated CMS and blogging platform. The platform also integrated with Cognito, a data collection platform which allowed for unique user generated profiles to populate onto the website.
Responsive website build for Warm Welcome

Business

Kit

Promotional flyers to attract new homestay hosts locally, along with a range of documents and e-documents which was required for the business to comply with industry standards.
Business documents branding

Google

Optimised

  • Optimised the new website for Google SEO (organic Google rankings), ranking in the top three for many key phrases locally
  • Google Local listing creation and ongoing optimisation including Google Posts
  • Creation and running an ongoing Google Adwords Pay-per-click (PPC) campaign for increased search clicks
Google SEO optimised

Social

Media

  • From creation to ongoing optimisation and positioninig of Facebook and Instagram channel, quickly garnering over 2,000 followers organically.
  • Post creation for social media including imagery
  • Ongoing Facebook ads campaigns to two distinct target markets with integrated Messenger marketing - this formed the basis of business growth in year one.
Facebook Ads and social media management
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Matt Connelly
Matt Connelly
Paddle Founder

Ready to take the next step? Send me a message or give me a call to discuss your project today!