Warm Welcome
branding, website, social, google, business kit & flyers
Complete startup solution to help give a Warm Welcome to an international client base.
Project Overview
Startup, Warm Welcome attract international language students to the UK and homestay hosts within the UK. They needed a brand and platform to grow their business, from initial brand strategy to delivery of all creatives including branding, website, social, Google PPC and a range of crucial business aids such as policy books.
What Paddle Did
- Branding
- Website
- Flyers
- Business Cards
- SEO (Google Rankings) & (Adwords) Pay-Per-Click
- Social Setup, Training & Paid Ads
- Business kit (PDFs documents)
What PAddle Did
Welcoming
Branding
Completely new brand in line with the owners tight brief, and creation of key brand materials including business cards, logo and brand guidelines.
New
Website
A brand new, responsive website, with integrated CMS and blogging platform. The platform also integrated with Cognito, a data collection platform which allowed for unique user generated profiles to populate onto the website.
Business
Kit
Promotional flyers to attract new homestay hosts locally, along with a range of documents and e-documents which was required for the business to comply with industry standards.
Optimised
- Optimised the new website for Google SEO (organic Google rankings), ranking in the top three for many key phrases locally
- Google Local listing creation and ongoing optimisation including Google Posts
- Creation and running an ongoing Google Adwords Pay-per-click (PPC) campaign for increased search clicks
Social
Media
- From creation to ongoing optimisation and positioninig of Facebook and Instagram channel, quickly garnering over 2,000 followers organically.
- Post creation for social media including imagery
- Ongoing Facebook ads campaigns to two distinct target markets with integrated Messenger marketing - this formed the basis of business growth in year one.
