Niko Bathrooms Webflow Project by Paddle Creative

Overview

Niko Bathrooms is part of Uppercross Enterprises (UEL), Ireland's leading wholesale distributor of plumbing and heating products. Based in Dublin and trading since 1983, they supply retailers, builders' merchants and trade showrooms across all 26 counties, and serve homeowners directly through their Tallaght showroom.

Their existing Webflow site needed a full rebuild. The product range had grown into the thousands. The site needed to match the quality of the showroom, and to handle the two very different audiences buying through it.

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The outcome

A rebuilt Webflow site with 2,000+ products managed through Airtable.

The new Niko Bathrooms site is built around beautiful product photography and considered design, matching the quality of the bathrooms themselves. The build covered a new homepage, dynamic product category pages, individual product templates, a showroom page with Matterport and Calendly built in, and a brochure download hub. Five custom Lottie animations were designed to add motion and craft to the product experience.

The retailer locator is a custom-built map tool with postcode and location search, pulling stockist data live from the Webflow CMS via the Google Maps API. Homeowners can find their nearest Niko retailer in seconds, and the team can add or remove stockists in the CMS without touching code.

Behind the catalogue sits an Airtable database holding every product, finish and specification, connected to Webflow through the API. The team can update product data in Airtable and the website reflects it. SEO migration, schema markup, llms.txt, GA4 and a GDPR-compliant cookie solution were all set up at launch. Niko Bathrooms now has a site that scales with their product range and works for both trade buyers and homeowner audiences.