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Websites designed by people, not prompts.
Design is the difference between a website and a forgettable one. AI generators have made every B2B site start to look the same, and that's a problem when your business isn't.
The work we do starts with your buyers and what makes your business worth choosing. Then we design the site around that. So the website earns its place in your funnel, instead of blending into everyone else's.
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Every site, built end to end.
One team handles the whole job. Design through to handover, AI search ready out of the gate.
Every site is built by people who think like marketers, because Paddle Creative was founded by one. We've shipped 150+ B2B websites that have gone on to power $250m+ in raised capital and revenue across our client base.
Designed by humans.
Found by AI search.
Found by AI
from day one
Schema markup, clean structure, and fast Core Web Vitals are standard on every build. Your site is structured for AI search, so it shows up when buyers ask ChatGPT, Perplexity, or Claude.
Yours,
by design
Every site is designed around your brand and your buyers. No templates, no recycled layouts. You get a website that looks and feels like nobody else's, because that's the only kind worth shipping.
Built to
grow with you
Every site is built so your marketing team owns it from day one. New pages go live on your timeline, not someone else's. And the build adapts as your business does, so you're not paying for a rebuild every two years.
Built
to perform
Every site is built to perform, not just look the part. Speed and accessibility come as standard, and the structure that turns visitors into leads runs through every page. So the site you launch actually does the work it was built to do.
Your buyers are asking AI. Your site needs to answer.
Every site we ship is built to be found and cited by the AI tools your buyers use. The technical foundations are in place from day one, so when someone asks ChatGPT, Perplexity, or Claude about your space, your brand has a chance of being the answer.
Paddle Promise
Built for the brief, whatever the brief is
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Custom integrations
HubSpot, Salesforce, Stripe, Airtable, and any custom API. If it has an API, we can wire it into your site so the data flows where it needs to.
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Animations and interactions
Custom motion built in Lottie, Rive, or GSAP by our designers and developers. Used to hold attention and make a point, never as decoration for decoration's sake.
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Multilingual localisation
Over 50 sites shipped in multiple languages. We handle the technical setup and the SEO hreflang tags so your site ranks in every market you launch in.
Platform migration
From WordPress, Squarespace, or anything else, we migrate sites without losing SEO rankings or the URLs your traffic already uses.
Enterprise-ready
When your brief calls for enterprise-grade requirements, we bring in what your stakeholders need to sign off. Security reviews, staging environments, and procurement documentation are standard when the build needs them.
See how top companies succeed with Paddle Creative
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Notabene
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NatureMetrics
Product Marketing Alliance
Swap
Gaia Fertility
Automata
Okala
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Cherrypick
Global Expat Pay
Integrate...almost anything
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"Paddle is a team of TOP tier talent. We’d be nowhere without them."
"The project Paddle created and delivered for me was outstanding. They built a website from scratch with a community embedded on the backend, based entirely on ideas that had only existed in my head. I couldn’t recommend them highly enough."
from idea to funding
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"Very happy with Paddle and the ongoing support they provide in creating and maintaining our website on Webflow."
"In a fast-paced emerging tech industry I need a web partner that's agile, thorough and reactive. I always get a support and this is invaluable."
continuous partnership
attendees reached annually
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"I would like to express my gratitude for the stellar work you've done so far."
"Our first project together has produced a fantastic new homepage. Updates were made rapidly and there was never a sense of anything being a problem."
within 12 months of launch
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"Paddle squeezed in the maximum amount possible within this time (which is unusual for an agency) and were clear from the get go regarding how long each task would take so I can prioritise."
edit turnaround
"Is a pleasure & fun to work with, and delivers until you're satisfied with the results, go for Paddle Creative!"
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"We needed to migrate our website from Laravel to Webflow. The migration went very smoothly and the post project support was invaluable."
complete migration to Webflow
The services behind the scale-ups that scale.
Website delivery, minus the faff
Deep dive
We onboard quickly and properly. Clear goals, clear sitemap, no fluff. Set it up right and everything else flows.
Design with purpose
We audit, wireframe, and design around what actually matters to your brand and your buyers. Homepage first, then the rest. A considered, human-led process that AI on its own cannot replicate. Feedback is focused. Sign off is intentional.
Build it properly
Clean, scalable builds that your marketing team can run with. AI search readiness is part of the build from day one, not a post-launch retrofit. Nothing ships until it's right and signed off.
Launch with confidence
QA, testing, and SEO migration essentials are done before you go live. You get a clear launch QA report, so there are no crossed fingers on launch day.
Set you up to win
Training, handover, and Paddle Portal onboarding. You know how it works, what’s next, and who’s got your back.
A website your marketing team can actually run.
A site that works as hard as your team does. Let's talk about what yours should look like.
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