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Webflow Vs WordPress

Webflow Vs WordPress

Are you looking to build your website? Have you heard of Webflow and WordPress but are still determining which one is right for you? It can be daunting to figure out what platform will best help bring your vision to life. In this blog, we'll dive into the differences between Webflow and WordPress so that you can decide which tool is best suited for your project.
min read
Published on
February 9, 2023

Do you want a platform with drag-and-drop capabilities or something more complex? Do you want access to unlimited customisation options or intuitive page-building tools? We'll explore all these questions to give you the insights needed to make the right choice.

If innovation's on your mind, then Webflow vs WordPress is the topic of conversation that gets things rolling! From SEO optimisation features, ease of use, cost-effectiveness and more – let’s compare these two platforms side by side so that you know what they offer and how they stack up against each other.

Overview Of Webflow

Taking the bull by the horns, Webflow is a revolutionary website-building tool that, although we have been using since 2017 at Paddle Creative, has only recently gained traction globally. Webflow allows users to create and manage their websites with minimal effort and cost compared to other options on the market. In addition, Webflow offers up an array of features that make it stand out from its competitors; this includes the ability to design complex layouts using visual CSS and the powerful Webflow Designer for customising your site.

Compared to WordPress, setting up a basic website on Webflow is much easier due to its intuitive approach. Instead of learning code or hiring Javascript developers like you would have to do with WordPress, all you need is an internet connection and some creativity - no coding necessary (although you can add complex coding solutions if you wish!) Furthermore, using elements such as forms and animations are also available within the platform itself instead of relying on third-party tools.

Webflow’s intuitive user interface makes creating visually appealing sites easy, even for beginners who may not be familiar with HTML/CSS code. In addition, there are tons of templates made by Webflow designers which can either be used as inspiration or just taken ‘as is’ - allowing users to quickly get something off the ground without needing any unique skill sets. That said, creating something great within Webflow does require a specialist Webflow Developer. Additionally, hosting fees are included in the subscription plans, so there's no need for additional costs once everything has been set up correctly.

Webflow provides several advantages over WordPress when it comes to ease of use & setup time. In addition, there is no doubt that Webflow does not have the same security and maintenance headaches WordPress has.

Overview Of WordPress

WordPress is one of the most popular website-building platforms in history, powering over 35% of websites on the internet. It's an open-source Content Management System (CMS) that allows users to create and manage their websites without coding knowledge. With a vast library of plugins and themes available for customisation, WordPress has become the go-to platform for many business owners looking to build a presence online.

WordPress provides lessons and webinars to help learn their platform

The ease of use and flexibility make it ideal for those starting with web development. Its interface makes creating new pages and posts simple, while its wide variety of customisations lets you tailor your site exactly how you want it. Plus, there are thousands of tutorials available online if you ever need help getting started or figuring something out.

WordPress can be incredibly secure — using the latest security technologies to keep your data safe from malicious attacks — however, you need to keep on top of maintenance and security updates for the site and any plugins to ensure it stays secure. Security is one area Webflow certainly wins. Furthermore, thanks to its large community, WordPress offers plenty of support options, such as forums and chat groups dedicated solely to helping users troubleshoot problems they might encounter.

Overall, WordPress is a powerful tool capable of giving anyone access to building beautiful, high-functioning websites quickly. And with regular updates being rolled out by developers worldwide, this versatile CMS continues to be one of the best solutions for crafting remarkable digital experiences today.

Features Of Webflow

Webflow is a powerful tool that can revolutionise how you think about web development. It's like having an entire marketing agency at your fingertips, allowing you to quickly and easily create beautiful websites without needing to learn HTML or CSS. Webflow has numerous features that make it stand out from other website builders, providing users with tremendous value and flexibility. Here are some of the main features of Webflow:

  • Secure SaaS platform
  • A blank canvas or pre-built templates
  • Powerful, customisable CMS
  • Secure, integrated AWS hosting
  • A code-free environment that allows you to add custom code if required
  • Custom interactions and animations
  • A visual design canvas
  • Clean, semantic code output
  • Maintenance-free
  • SEO-friendly, out of the box
  • Fast page speed (if built correctly)
  • Flexible Editor for team users
  • Flexible and powerful API
  • Good integrations, built-in and add-ons
  • e-Commerce
  • Memberships & login
  • Developer API

One of the most impressive aspects of Webflow is its user interface (UI). Its visual canvas capabilities make building a website incredibly versatile by allowing Webflow developers to craft great-looking websites that outperform anything else. With this feature alone, Webflow stands head and shoulders above any other website builder currently available today. From crafting stunning visuals to managing complex databases and data structures – Webflow does it all!

By offering these innovative features along with top-notch customer support and pricing plans suited for any budget, many people are turning towards using Webflow over traditional WordPress solutions when developing their next project.

Features of WordPress

WordPress is an absolute powerhouse of website-building potential. It can be used to build basic blogs or complex websites with thousands of pages and features. No matter the size and scope, your project will have access to hundreds of tools for customisation and optimisation.

  • Open-source CMS platform
  • Pre-built ‘Themes’ to build on top of
  • CMS-platform
  • Various hosting options
  • Code and plugins to add functionality to sites
  • Maintenance required to keep secure
  • SEO plugins for advanced SEO featured
  • Advanced integrations and plugins eco-system
  • e-Commerce
  • Memberships & login
WordPress offers an array for templates and themes to help you get started with your website

WordPress offers a massive library of themes that allow you to give your site a stunning look in minutes easily. Plugins are also available for almost any feature you want on your site - from SEO optimisation to image galleries. And if custom code is required, it's easy to integrate third-party solutions into WordPress.

Adding content to WordPress is also straightforward, thanks to its intuitive interface design. The visual editor makes formatting text easier than ever, while media uploads are just one click away. If you're looking for something even more straightforward – like creating blog posts via email – then don’t worry; WordPress has you covered too! Just keep in mind that the WordPress site you make will be defined by the theme you build it on, and the maintenance will need to be factored into costs and time moving forwards.

Comparison Of Ease Of Use

When it comes to ease of use, WordPress and Webflow both have their advantages. But which one is the right choice for your project?

WordPress can be a great pick if you want an easy-to-use platform that doesn't require coding knowledge. Plus, many plugins are available that make customising your site even more manageable.

Webflow takes things to the next level with its user-friendly design tools and intuitive workflow engine. Of course, you'll still need basic web development skills to customise complex features, but overall it's much simpler than writing code from scratch. The bonus is that all of your changes will be reflected live on the page as you build - so you can see exactly how they look before committing them to production.

So when it comes down to choosing between WordPress or Webflow for ease of use, it really depends on what type of project you're working on and how complex it needs to be. Both offer powerful capabilities - so whichever you go with should work well for your needs. There is no doubt, Webflow is extremely user-friendly and it is this reason it is gaining fans across the globe.

Themes and Templates

Webflow offers many customisable themes and templates to inspire and help people begin their Webflow journey

Webflow offers many fully-customisable options that will get your creative juices flowing. It gives users access to hundreds of different designs across multiple categories like eCommerce, portfolio, blogging, and more, all without any coding knowledge needed. Plus, Webflow also allows for complete control over the design's appearance with its powerful visual editor. So if you decide to start with a blank canvas, that is exactly what you can do, and what we do at Paddle Creative when crafting bespoke websites.

On the other hand, WordPress offers ‘themes’ to get you started. You pick a theme to get started and build on that theme. Themes come with built-in customisation tools, so even those without programming experience can create beautiful websites quickly. Additionally, there is an entire ecosystem of third-party developers creating new themes regularly, which keeps WordPress sites looking fresh.

At the end of the day, both platforms offer great solutions when it comes to building stunning website themes or templates - each just approaches this task differently. To decide which one would work best for your needs requires some thoughtfulness about what kind of features you need most out of your site builder. We are biased, we love the flexibility and visual nature of Webflow, undoubtedly one of the best features it offers.

Plugins and Extensions

When it comes to plugins and extensions, both WordPress and Webflow have plenty of options. With WordPress, you can easily find thousands of plugins that range from simple contact forms to comprehensive eCommerce systems. To enable most features with WordPress, you will require a plugin of some sort. On the other hand, Webflow has many built-in features and a growing collection of industry-specific components that simplify building complex websites.

WordPress has a much bigger ecosystem of plugins and integrations. As a result, you can achieve almost anything with a WordPress plugin if you know how. That said, Webflow has many more in-built features, and the integration method allows you to integrate anything with API easily or one of a growing plethora of Webflow-specific integrations and tools, such as those found on the Webflow Marketplace.

Whether you choose WordPress or Webflow ultimately boils down to personal preference and your project scope. What used to be only possible in WordPress is now possible in Webflow in almost every scenario, without the need for Plugins.

Third-Party Integrations

WordPress, as alluded to, has a much larger ecosystem, and almost any third-party tool or SaaS will offer some form of WordPress integration or plugin. These plugins become outdated, are not intuitive to use and can have security issues.

Webflow, on the other hand, has far fewer integrations. However, the list of official integrations is growing by the week. In addition, the way Webflow operates makes integration of almost anything simple and possible.

Pricing Comparison

First off, let's start by talking about Webflow. It offers five different pricing Site Plans,

  • Starter (free)
  • Basic
  • CMS
  • Business
  • Enterprise
Webflow offers different subscription plans to suit everyone's needs

You could choose to export code and not host within Webflow, but we do not see much benefit in doing that in 99% of use cases. In addition to these plans, Webflow offers e-commerce plans for sites that require e-commerce functionality. The most popular Site Plan is the CMS plan; currently $23 per month, and this gives site hosting, CMS and SSL certificate. Everything you need to run a business site with thousands of pages.

Webflow also has Workspace plans, which is the cost associated with using the platform. These range from free to Enterprise. You can explore how much does Webflow cost here.

WordPress is an open-source platform; as such, just what you decide to do on the platform determines the overall cost. WordPress for basic usage and a basic site will likely work out cheaper. However, when you need any added functionality, you need to factor in plug costs and ongoing maintenance. You can choose what hosting you want and pay for that separately.

Pros And Cons

The main pros and cons of the platforms are likely to determine what is best for your use case, that being open vs closed course platforms. The open vs closed source argument is a little like the Apple vs Android debate. There is not one ‘best’ option, just different ways of achieving different business goals.

WordPress is a more established platform and, as such, has a more extensive ecosystem. It also offers more straightforward solutions to digital problems with the plugin options. However, these plugins are also its biggest flaw from a security and site optimisation standpoint.

Webflow is closed-source and is a much safer platform. We have never heard of a Webflow site being hacked, unlike WordPress sites which are hacked quite frequently. In addition, Webflow offers some fantastic features and a customisable CMS within the platform. The visual design ability that Webflow provides is unmatched.

From a performance standpoint, it is much easier to ensure a Webflow-built site has optimal performance and ticks all Web Core Vitals boxes than a WordPress site. It depends on what type of site you need since each platform provides different functionality levels depending on the scope of your project.

Content Management Tools

Comparing content management tools is like finding the perfect dress for a special occasion. You have to consider many factors, from functionality to design and customisation. When it comes to Webflow vs WordPress, there are distinct advantages and disadvantages of each tool.

Webflow University is a great resource full of tools and lessons to help learn how to use their platform

For starters, Webflow is a great choice if you're looking for an all-inclusive platform that can be used by beginners or experts and just like WordPress, Webflow has Webflow University to help its users get comfortable with using the platform. The Editor and CMS are intuitive, and as they are custom-built, much of the bloat associated with CMS platforms has been removed. There is currently a 100 static page limit in Webflow; however, the CMS is hugely scalable, allowing you to easily create thousands of pages. Connect your site to something like Airtable, and you can even manage everything the way you want.

On the other hand, WordPress is a powerful open-source option that provides users with limitless possibilities in terms of design and customisation capabilities. However, it may require some technical knowledge to take advantage of everything this CMS offers - plus additional costs associated with plugins or themes that might be necessary for certain projects. Many users can feel overwhelmed with the CMS as it is not fully customisable and, as such, is best suited to more intermediate users. The CMS itself does offer some great features for certain use cases.

Overall, both platforms provide excellent solutions for those seeking quality content management tools; however we love the Webflow CMS for ease of use, customisation and scalability.

Design and Customization

Webflow offers users an advanced design platform that can help them create stunning visual designs with ease. It gives you full control over the look and feel of your site with its drag-and-drop tools, visual design canvas and Figma-like controls. You can customise every aspect of your website according to your (or your design team's) vision. We work with many design teams and help convert their designs from Figma to Webflow. Webflow also provides powerful features such as responsive design, animation elements, and interactive page elements – all without writing any code.

WordPress has hundreds of themes and plugins available (many of them free); it also allows customisation at a less sophisticated level compared to what Webflow offers. Themes may need coding modifications by a developer to ensure the site has anything like the look and feel you would like.

There is no doubt, Webflow is the clear winner when it comes to design and customisation. Design and customisation is arguably the platform's main USP (Unique Selling Point) and why so many businesses are migrating from WordPress to Webflow.

SEO Considerations

When it comes to SEO, both Webflow and WordPress offer a variety of tools to help you optimise your website. But which one is better for SEO?

Webflow is great for SEO, making it easy to add meta tags, customise titles, and adjust headers

Webflow allows you to easily add meta tags, customise titles, and adjust headers on each page in order to increase visibility across search engines. It also offers built-in support for structured data so that Google can more accurately index your pages. Plus, you get control over the URLs of your pages - meaning they’re optimised right out of the box! You can also adjust alt-tags, convert images to WebP format and automatically create sitemaps natively within the platform. We believe Webflow is actually one of the best platforms you can get in terms of SEO, take a look at why we think Webflow is great for SEO.

WordPress has an extensive library of plugins designed specifically with SEO in mind, the most popular being Yoast. You can use these plug-ins to create meta descriptions quickly, generate XML sitemaps, track keyword rankings and even automated backlinking campaigns. These features make it easy to keep up with changes in SEO best practices without having to manually edit code or hire outside help.

If you need help with your Webflow SEO, don't forget to get in touch, and we will be able to optimise your site and boost your online rankings.

Security and Maintenance

If you're looking for peace of mind when it comes to the safety of your website, then Webflow is definitely worth considering. With its comprehensive suite of security measures, including SSL encryption, regular backups and integrated AWS hosting, Webflow is about as safe and secure as you will find in a platform. There is no maintenance or updates required; build, launch and leave if you wish.

On the other hand, if you prefer more hands-on control over your website’s maintenance requirements, then WordPress could be the way to go. While not as feature rich in terms of security measures as Webflow, WordPress still provides robust tools for managing your website on an individual level - such as plugins for version control or plugin updates – so you have full control over how often your content is updated and maintained. You will need to be hands-on, though, when it comes to keeping your WordPress secure, with updates and maintenance a regular requirement.

Frequently Asked Questions

How Does Webflow Compare To Other Website Builders?

When it comes to building a website, there are many options for those looking for something more than just the basics. Webflow is a fast-growing platform that stands out from traditional methods like WordPress and Wix due to its unique approach to design.

Webflow offers users flexibility when constructing their site by allowing them to create custom designs without needing any coding or programming knowledge. This means they can easily build visually stunning and powerful websites while still having control over every aspect of their creation. Plus, web designers have access to all the tools they need in one place – no extra plugins or extensions are needed!

But what sets Webflow apart from other website builders is its ability to integrate with existing software solutions such as MailChimp, Google Analytics, Shopify and more. With this capability, businesses can quickly launch marketing campaigns and collect customer data without leaving the platform. Additionally, users can take advantage of automated processes to keep track of sales leads and orders without worrying about manual updates and maintenance tasks.

All in all, Webflow provides new possibilities for business owners who want more than just static pages on their websites – it allows them to make dynamic sites with interactive features that will draw customers in and help them reach their goals faster than ever before. It is truly revolutionising the way we think about online presence today!

What Is The Learning Curve For Using Webflow Vs WordPress?

For many tech-savvy people, understanding how Webflow works can come easily and quickly. It's a platform that has been designed to make designing websites easier than ever before. With its drag-and-drop interface and visual editor mode, users don't need to write any code in order to create beautiful websites. As such, it’s suitable even for those who are completely new to coding or design.

WordPress offers an intuitive user experience but requires more technical knowledge than Webflow. To start on WordPress, you will need basic HTML/CSS skills and some familiarity with plugins and themes. While there are lots of helpful tutorials available online, if you do run into difficulty during setup or customisation, getting up and running with WordPress could take significantly longer than it would with Webflow.

So although both tools offer plenty of possibilities for creating great looking sites, Webflow might be better suited for those who want an easy way to build a site from scratch without having to learn too much about coding or design principles first. On the other hand, experienced coders may prefer using WordPress due to its range of advanced features and flexibility.

Are There Any Limitations On The Size of Websites I Can Create With Webflow?

Webflow has a static page limit of 100 pages. However, Webflow is meant to be built with the CMS in mind. The CMS is almost limitless in terms of scale. Nevertheless, if you want to go over 10,000 pages, you will need an Enterprise plan.

Can I Move My Website From WordPress to Webflow?

Have you been asking yourself if it's possible to move your website from WordPress to Webflow? Well, the answer is yes! In fact, making a switch from one platform to another has never been easier. Indeed, WordPress to Webflow migrations are one of our core services at Paddle Creative, and we have a blueprint for a successful migration.

Switching over may come with some hesitation; however, there are many benefits of transitioning from WordPress to Webflow that could make it worth your while.

The main concern business owners often have with migrating from WordPress to Webflow is SEO impacts. Our experience is that if the migration is completed in the right way, SEO gains are usually pretty quick.


We can all agree that creating a website is an important investment for any business. It’s not only the foundation of your online presence but also a reflection of you and your brand. When deciding between Webflow vs WordPress, there are many factors to consider.

Webflow offers flexibility with its drag-and-drop interface while still being user-friendly enough for those who have never built a website before. WordPress powers over 30% of the Web for a reason, however many are realising that it has its drawbacks and are looking at Webflow as an alternative

If you would like to find out more about Webflow and how we can help your business with a bespoke Webflow website, get in touch now for a free consultation.

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