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How CMS Impacts Your Business

How CMS Impacts Your Business

Choosing which CMS to develop your business website on is an important task, but why is it so important? The CMS you choose will determine how well your website performs and in turn how well your business performs. Don't fret... this blog will cover how CMS impacts your business - read on!
min read
Published on
February 27, 2023

In today's digital age, a website is more than just an online presence for your business - it is a crucial tool for attracting and retaining customers, generating leads, and increasing revenue. However, having a website alone is not enough. It must be of high quality to yield the desired results.

What are the elements of a high-quality website? 

Let's break it down:

User-friendly navigation

Your website should be easy to navigate, with clear and concise menus and links to help users find what they are looking for quickly.

Visually appealing design

Your website should look professional, with a design that aligns with your brand, is easy on the eyes, and creates a positive first impression. Paddle Creative design and develop custom Webflow websites that leave an impression on your customers - so if you’re looking for website design that makes a splash, consider creating a Webflow website with us!

Fast loading times

Slow loading times can lead to frustration and a higher bounce rate. Your website should load quickly, regardless of the device or network speed.

Relevant and engaging content

Your website should provide value to your customers with relevant and engaging content that educates, informs, or entertains.

Mobile responsiveness 

Most users access the internet through their smartphones, so your website must be mobile responsive to ensure a seamless user experience.

Imagine having a website with low-quality elements such as broken links, outdated content, slow loading times, and unresponsive design. These can lead to reduced website traffic, decreased customer retention, and ultimately, a negative impact on your business's bottom line.

This is where Content Management Systems (CMS) come in. CMS is a software application that allows you to create, manage, and publish digital content, including text, images, videos, and more. The right CMS can make all the difference in the quality and performance of your website. Now, something to be careful of is knowing the difference between a CMS and a Website Builder - have a read of this quick CMS vs Website Builder resource to help clear up any confusion.

What to consider when choosing a CMS platform?

When choosing a CMS platform, it is important to consider the functionality, features, and cost. Different CMS platforms have different features, so it is important to choose the right one for your website. For example, some CMS platforms offer more customisation options than others, while some are more user-friendly. Additionally, you should consider the cost of the platform, as some platforms offer more features for a higher price.

It is also important to consider the security of the platform. The platform should have robust security measures to protect your website from cyber-attacks. Additionally, the platform should have reliable hosting, which ensures fast loading times and improved website performance.

How CMS impacts the quality of a website

Design and customisation

CMS platforms provide templates and design options that allow businesses to create visually appealing websites that align with their brand. Additionally, CMS provides customisation options, such as the ability to add and modify features that fit your specific business needs. This can be through coding or plugins - with CMS, you have all the freedom to customise!

Mobile responsiveness

CMS ensures that websites are mobile responsive, which is essential today, considering that  60.04% of website traffic comes from mobile devices. A responsive website ensures the content is displayed correctly, regardless of the device.

Content management

A CMS makes it easy to manage website content, ensuring it's up-to-date, relevant, and engaging. CMS platforms provide the tools to create and manage high-quality content, including blogs, landing pages, product pages, and more. Additionally, CMS allows you to make quick and easy updates to your website, saving time and increasing efficiency.


CMS can improve website performance by ensuring that it's fast and secure. CMS platforms offer hosting, ensuring the website loads quickly, regardless of the device or network speed. Additionally, CMS platforms provide security features that protect your website from cyber-attacks, ensuring that your website remains safe and secure.

Why We Choose Webflow as Our CMS Platform

If you're looking for a CMS that can provide you with all the benefits mentioned above, Webflow CMS is an excellent choice. As you know, we are Webflow Experts here at Paddle Creative, and there are good reasons for it. All of our websites are built using Webflow because we believe it is truly the best of the best - and trust us, we’ve tried them all! This is why we choose Webflow…

Webflow CMS offers a drag-and-drop editor that allows businesses to create responsive and visually appealing websites without any coding knowledge. However, something we love even more is the fact that you can also input your own code to make your website 100% bespoke. So yes, while coding isn’t necessary when using Webflow, it’s an added bonus! Webflow also provides robust hosting, which ensures fast loading times and improved website performance - you can find out more about Webflow’s hosting services in our Webflow Hosting Explained resource. Additionally, Webflow CMS provides detailed analytics that allows businesses to track website performance and make data-driven decisions.

Webflow also has a robust, secure API allowing you to connect your website to hundreds of other tools. We work with businesses with websites that have hundreds and sometimes thousands of pages. These can be managed through database and spreadsheet setups, such as connecting your site to an Airtable through a platform like Whalesync. Of course, this is optional, and every use case will demand a different approach.

Consider using Webflow CMS for all your website needs to ensure that your business is equipped with a reliable and efficient platform. Having a high-quality website that is user-friendly, visually appealing, and mobile-responsive can lead to increased website traffic, customer retention, and, ultimately, improved revenue. 

Webflow also offers many other features and integrations, including Ecommerce solutions, developer API resources and more. These additional features and integrations can help you make the most of your website and keep it up-to-date with the latest trends and technologies. Webflow also provides support and guidance to help you maximise your website. With Webflow, you can rely on a platform that is secure, efficient, and user-friendly.


In today's digital age, having a website is a must, but having a high-quality website is a game-changer. CMS plays a crucial role in determining the quality of a website, and businesses should invest in a high-quality CMS to improve their online presence. With the right CMS, businesses can create and manage high-quality content, improve website performance, and attract and retain customers. If you’re looking to level up your business by choosing the right CMS, get in touch, and we can help you start creating a website that will take your business to the next level!

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