SEO is an invaluable asset to any business. However, with a multitude of services, SEO packages, and experts to choose from, it can be difficult to have a complete grasp on the concept.
At Paddle Creative, we understand the true value of SEO and implement it in all of our services. Our complete range of digital marketing services helps to boost your ranking on various search engines.
If you are looking to use Google Search Console to improve your SEO capabilities, here is a simple guide on everything you need to know.
What is SEO?
SEO has become an extremely popular tool within the last 15 years, helping businesses worldwide gain more traffic to their websites. But what actually is SEO?
According to Google Search Central, SEO stands for Search Engine Optimisation. This refers to 'the process of making your site better for search engines.'
With an effective SEO strategy, you can ensure that your website becomes the top-ranking site.
Why Is SEO Important?
SEO is an integral part of any successful digital marketing strategy. This is because SEO can help increase your brand's visibility online. In turn, this can drive essential traffic to your products or services.
Adding on to this, with increased traffic to your site, you can then begin to collect geo-targeted data. You can then see the top keywords in your local area. It also gives you an understanding of the needs and wants of your local customers. As a result, you can use geo-targeted data to better diversify your marketing strategy and remain competitive in your market.
Finally, SEO can help to create a more trustworthy experience for the customers using your website. An expert SEO package can give you optimal page speed and secure backlinks. These aspects help to create a smoother and more efficient experience for your customer.
What is Google Search Console?
Google Search Console is an intuitive interface that allows you to 'monitor, maintain, and troubleshoot your site's presence in Google Search results'. Put simply; this means that you can easily solve issues any issues with your website and help you gain a better search ranking on Google.
Google Search Console allows you to complete several actions:
- Give Google access to find and crawl your site
- Improve indexing problems
- Analyse your Google Search traffic data
- Receive notifications when issues are identified
- Discover which sites backlink to your website
How Can Google Search Console Improve SEO?
It is evident that Google Search Console has the potential to offer a business a collection of rich data. Yet, you may be asking, how can this data improve my SEO strategy?
So, here are five ways that Google Search Engine Console can better optimise your SEO strategy:
1. Find Better Keywords
Keywords are very important for SEO marketing as they help to show exactly what customers are searching for. Thus, it is vital that you are using the right keywords across your brand's website copy.
By discovering the keywords that are trending in your market, you can have a more secure understanding of what customers are looking for.
Therefore, you can then use these keywords in your brand's blog posts or social media posts. Helping you to better optimise all aspects of your marketing strategy.
2. Discover How Your Website Operates On Mobile
Nowadays, it is very rare to meet someone who does not have a smartphone. As a society, we are constantly scanning through our devices, looking at web pages, social media platforms, and more.
With e-commerce becoming more popular by the minute, it is important that your website can be accessed with any mobile device.
Google Search Console will alert you if there are any issues with your mobile web page. Consequently, you can create a secure platform for your shoppers and ensure that you remain competitive in the online marketplace.
3. Access Backlink Data
Backlinks are 'Links on websites other than your own that go back to a page on your website'. These are also very important to SEO as they can track how traffic from other sites affects your own.
By analysing what sites are linking to your own website, you have a better understanding of the market you are in. It can also show how popular you are within your respective field, helping you defeat any competition.
4. Push Google Console To Crawl Your Website
If you post a lot of content on your website, it can be difficult to assess how particular pages are affecting SEO. With the URL Tool from Google Search Console, you can submit your site's URL and encourage Google to crawl the page.
Google can then scan through your website and index it properly. Thus, this tool gives you the ability to consistently assess how your Google is viewing your website.
5. View Your Performance As A Whole
Google Console also offers a Performance Report, an expansive report that presents important metrics on how your site performs on Google.
The report is a useful asset for many companies as it can be used as a dynamic marketing resource. Moreover, the Performance Report can be used to highlight mistakes or wrongdoings. Hence, it can help you to solve any reoccurring issues that your website may have.
Visit Paddle Creative To Learn More About Our SEO Packages
At Paddle Creative, we use our award-winning web design and digital marketing skills to help grow your business.
Our impressive digital marketing strategy uses social media, content marketing, SEO, and Google Search Console resources to gain more traction to your website and brand.
We are determined to help businesses of every size enter the modern age and become more familiar with important SEO marketing tools.
If you want to bring more organic traffic to your business, why not visit our website and learn more about our range of digital marketing and SEO packages.