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8 Reasons To Use Webflow

8 Reasons To Use Webflow

Paddle Creative love Webflow, but why should it be the platform you use? This useful blog outlines 8 reasons to use Webflow, so you can easily figure out if it's right for your business...
min read
Published on
September 23, 2022

The go-to tool for anything web development at Paddle Creative is Webflow. We could go on and on about how much we love the capabilities of Webflow and how we got to be certified Webflow Experts. But we want to lay out the reasons we love Webflow and why it could be right for your business and why Webflow is so good.


Whether you start your projects from scratch or want to use pre-made templates, Webflow is completely customizable. Being customizable can cause challenges if you don’t know where to start. But if the right people develop your Webflow site, having a blank canvas to start with will offer some amazing options for your business. Since the websites you create with Webflow are completely adjustable, you can make your project scalable.

With Webflow, you can easily add to an existing site fast and effectively, saving everyone money because there are reduced expenses for ongoing Webflow updates. So, whether you're just starting out as a small business or you've already achieved your goals, Webflow gives you complete control over scaling your site with your business.

This takes us nicely on to our next reason to use Webflow: CMS.

Webflow has a Powerful CMS

For company owners that wish to maintain their own website, Webflow provides one of the most adaptable Content Management Systems (CMS) available.

Using a CMS, you can update the content of your website without hiring a developer to do it for you. Because the CMS is so simple to use, it greatly simplifies life when you need to update or add new content, blogs or landing pages. CMS enables you or anybody else who has access to the editable site to employ a variety of components alongside your business (depending on how the website and CMS are built).

These components can be aspects such as:

  • Add blog posts and other pages
  • Create landing pages with ease
  • Delete content and pages
  • Edit content, including text and images
  • Adjust metadata (URL slug, alt-tags)
  • Update testimonials and case studies

Therefore, this straightforward CMS enables you to feel more in charge of your website and makes it simpler for them to change content or items themselves, even if they have little experience with websites. Having control via the CMS is a great asset for marketing teams too.

As previously said, the platform on which your website is created determines what features your CMS is capable of. All of the websites we create at Paddle Creative are built on the Webflow platform, which is, in our view, the greatest CMS out there.


Having a responsive website may be more important than you think. So, what is website responsiveness, and why is it important? A responsive website, in essence, "responds" to the device that you are reading it on. It all comes down to making sure a website's design and development is flexible enough to display correctly on any device with a screen of any size. 

In the current digital era, people expect to be able to access everything they want online, whenever they want, regardless of the device they are using. In 2022, mobile traffic accounts for 59% of all traffic globally, making flexible websites more important than ever.

The benefit of responsive web design is that it makes browsing more enjoyable. You just have a few seconds to wow a site visitor once they arrive; if you don't, they'll most likely depart and maybe visit a rival's website. If your website isn't responsive, which means it doesn't fit the user's screen properly, it raises an immediate concern and causes the user trouble.

Webflow enables designers to meet this requirement by enabling you to customise each individual design to show properly regardless of whether it's being seen on a monitor, tablet, or mobile phone, which is a big plus.

We see many Webflow site that are not fully responsive. Webflow by default does not delivery responsive websites. However, correct Webflow development does ensure responsive and fluid websites. If you have a Webflow website with responsive issues, take a look at our popular ‘Webflow Upgrade’ service.

Page Speed and Uptime

Page speed and uptime are other factors that, like website responsiveness, can affect the amount of visits to your website, and conversions. The best part of using Webflow for website development is that it distributes your site's data across a global CDN (Content Delivery Network) to guarantee quick page loads for all of your users, no matter where they are. This means that you may anticipate quick page loading for everyone who clicks on your website, regardless of where in the world your clients are.

This is significant for two reasons:

  1. User Experience

Webflow is a visual website builder, but because it is powered by CSS (Cascading Style Sheets), the code it generates is clear and logical. Why is this important you ask… user experience. Nowadays, people want a response before they've even posed a query and it's likely that the user will depart and visit another site if yours loads slowly.

  1. Google Rankings

Google penalises you if your page doesn't load in a reasonable amount of time and your website's rating declines for each second a visitor is kept waiting. The goal is to rank as highly on Google as you can; you want your website to appear on the top few pages of Google's search results since, chances are, no one will ever find you if you appear on page 10. This is why having clean, fast code is so important: it boosts Google Rankings! Clean code enhances page speed, which boosts your website's SEO performance, which makes it easier for Google to scan and find, so it’s important to get it right.

So why is this a reason to use Webflow? In order to maintain page speed, Webflow-powered sites employ the newest and quickest hosting technologies. With AWS as its hosting provider, Webflow has access to a worldwide infrastructure that can sustain millions of websites and is brimming with tools to make managing your website simpler. What else could you want than something quick, simple, and stress-free?

Rank on Search Engines

Referring again to the significance of clean code, Webflow prioritises clean code in contrast to other website builders. This means that search engines can crawl Webflow sites and comprehend the material, making it simpler to rank appropriately.

All the necessary components for on-site optimization are present in Webflow, including:

  • Native controls for image alt-texts, meta descriptions, and other elements
  • Simple Google Analytics and Google Search Console integration
  • Apply header tags, contextual links, and rich text components easily
  • Using intuitive design tools, you can build a website that is easy to navigate and browse.

So keep in mind page structure, effective navigation, and easily readable content while creating a website on Webflow to benefit both search engines and website users.

Design Capabilities

Webflow is unstoppable when it comes to design.

Webflow's design features will allow you to accomplish everything you need to do, whether you have a crystal clear picture of what you want your website to look like or you need to get some inspiration from other websites or templates.

With Webflow, you are never constrained by pre-set templates, allowing you to give each site a unique personality that is entirely tailored to the demands of the business. In terms of interactions, animations, and design, Webflow vastly exceeds anything else available, so you can really let loose and do whatever you want. Webflow can construct whatever you can imagine. If you have a design ready to go, let Paddle Creative turn it into reality with our Figma to Webflow Development service.

Easy to Maintain

We’re sure that you don’t want to be wasting countless hours updating and fixing your site, or updating plugins? We’re also sure that security is just as important to you as it is to us which is why Webflow’s no plugins feature helps us stay composed.

Because Webflow is an all-inclusive platform, you won't need to worry about managing plug-ins or relying on them for additional functionality. This is a big advantage because outdated plug-ins are the main reason why websites encounter functionality problems, slow loading times, and poor user experiences. Utilising an excessive number of plug-ins to make your website functional is just too much effort which could be better spent elsewhere. In addition, using plugins creates security vulnerabilities.

With Webflow, there are no plug-ins required, so you can leave your site unattended for months without worrying about how it will function, which is a relief for both you and your customers.


Beyond creating websites, Webflow aspires to create the future of visual development.

A welcoming network of creatives who are eager to share their knowledge, suggestions, and experiences has been established by Webflow. No matter your level of experience, there are always like-minded people in the 75,000+ member Webflow community that you can consult for advice, learn from and offer help of your own.

Now that you have a bunch of reasons to use Webflow, why not give it a go and see if it’s the right fit for your business? This isn’t an exhaustive list of all the reasons Webflow is awesome but it’s enough to give you a good idea. If you want to find out more about why to use Webflow, check out our blogs page!

Feel free to get in touch with us if you have any questions or simply just want to know more about Webflow.

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