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Conversion & Performance
Your site works. It just doesn't work hard enough.
Conversion, performance, and accessibility optimisation for B2B sites that need to do more than they currently do.
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Trusted by more than 150 B2B scale-ups in 17 countries
Three ways your site could be working harder.
Site speed
Conversion optimisation
Accessibility & compliance
Optimisation for AI search visibility
AI Search Optimisation sits alongside this work, focused on how your site shows up when buyers search Google or ask AI tools.
Two decades of CRO, in one structured method.
See what conversion rate is costing you.
The AI engine that powers your AI search work. And the rest of your marketing.
See how top companies succeed with Paddle Creative
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Notabene
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NatureMetrics
Product Marketing Alliance
Swap
Gaia Fertility
Automata
Okala
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Cherrypick
Global Expat Pay
Our values determine outcomes
As Webflow Premium Partners with a marketing background, we deliver scalable Webflow sites built to support your marketing goals and wider business strategy.
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Webflow Components & CMS
We build your site using Components and CMS. This means even non-technical users have full control over your website post-launch. It empowers you to move quickly to create new pages and make updates, and scale your website as your business grows.
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Animations and interactions
We create custom Lottie and Rive animations and GSAP interactions that support your message. Everything is purposeful, subtle, and designed to make your site more engaging without getting in the way.
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Custom integrations
From CRMs like HubSpot to custom APIs and third-party data sources, we extend what Webflow can do. This allows you to manage data better, automate workflows, and connect your website to the rest of your stack.
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Multilingual localization
We have localised over 50 Webflow sites for international teams. Our approach supports global growth while keeping SEO performance intact.
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Webapp and custom code
We use custom code to extend Webflow into web apps, dashboards, calculators and gated experiences. This lets you push beyond standard marketing sites without losing the benefits of Webflow.
Integrate...almost anything
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"Paddle is a team of TOP tier talent. We’d be nowhere without them."
"The project Paddle created and delivered for me was outstanding. They built a website from scratch with a community embedded on the backend, based entirely on ideas that had only existed in my head. I couldn’t recommend them highly enough."
from idea to funding
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"Very happy with Paddle and the ongoing support they provide in creating and maintaining our website on Webflow."
"In a fast-paced emerging tech industry I need a web partner that's agile, thorough and reactive. I always get a support and this is invaluable."
continuous partnership
attendees reached annually
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"I would like to express my gratitude for the stellar work you've done so far."
"Our first project together has produced a fantastic new homepage. Updates were made rapidly and there was never a sense of anything being a problem."
within 12 months of launch
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"Paddle squeezed in the maximum amount possible within this time (which is unusual for an agency) and were clear from the get go regarding how long each task would take so I can prioritise."
edit turnaround
"Is a pleasure & fun to work with, and delivers until you're satisfied with the results, go for Paddle Creative!"
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"We needed to migrate our website from Laravel to Webflow. The migration went very smoothly and the post project support was invaluable."
complete migration to Webflow
Website migration, done right
Deep dive
We onboard quickly and properly. Clear goals, clear sitemap, no fluff. Set it up right and everything else flows.
Design with purpose
We audit, wireframe, and design around what actually matters. Homepage first, then the rest. Feedback is focused. Sign off is intentional.
Build it properly
Clean, scalable Webflow builds that marketers can run with. Content locked, pages built, nothing rushed. The Paddle Promise lives here. If it’s signed off, it’s solid.
Launch with confidence
QA, testing, and SEO migration essentials done before go live. You get a clear launch QA report so there are no crossed fingers on launch day.
Set you up to win
Training, handover, and Paddle Portal onboarding. You know how it works, what’s next, and who’s got your back.
A Webflow website your marketing team can actually run.
We empower your team with Webflow. What you do with it is up to you. Let’s chat about what’s possible.
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