Skern Webflow Project by Paddle Creative

Overview

Skern runs two North Devon outdoor centres that have delivered residential adventure, training and apprenticeships since 1976. Their work spans schools, university groups, businesses and families, and sits across two sister brands: Skern Adventure and Skern Skills.

Following months of working with Paddle Creative to keep their sites optimised, Skern went through a full rebrand with a branding agency. Three websites needed rebuilding from the ground up: a parent Skern site introducing the wider company, plus the two sister brands Skern Adventure and Skern Skills.

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The outcome

Three new Webflow websites that bring the rebrand to life and give the team back control.

A shared component library was built to sit underneath all three sites. Buttons, cards, navigation, hero patterns and section blocks were designed once, then themed for each brand. The parent Skern site, Skern Adventure and Skern Skills now feel like a coherent family without losing their individual identity. The new brand colour palette, typography and visual language run through every component, so wherever the team adds new content the brand stays consistent.

Skern now has a connected web presence that introduces the wider company and routes visitors to the right sister brand. The team manage all three sites in-house from a shared system, and the foundation is set up to grow with the business as new centres and programmes come on board.