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4 Marvellous Women that Changed Marketing

4 Marvellous Women that Changed Marketing

For 2022 International Women's Day we've chosen to celebrate marvellous women who have changed the marketing industry! Each have left their mark on the industry and are truly inspirational! Happy International Women's Day 2022
min read
Published on
March 8, 2022

International Women’s Day is a big deal at Paddle Creative. Whilst Paddle Creative was  created by a male, Matt Connelly, with four daughters of his own it’s fair to say championing kick-ass women is high on the agenda in our culture!

Have you ever wondered about the role women have played in shaping the marketing industry? Women's history in marketing is extremely significant but unfortunately it is often overlooked. It is common to hear about guru’s such as Steve Jobs and Seth Godin, but there are many women who have helped shape the world of marketing. Women have always been outnumbered by males in the marketing sector, but that's all beginning to change. Women working in the industry reached an all-time high in 2019, accounting for 64% of the industry!

Women have a long history in marketing, dating back to 1880, and as time goes on, we will see more women enter and thrive in the business. The same is true for start-ups; while female entrepreneurs are on the upswing, just 32.37 percent of UK enterprises are now owned by women but it’s increasing everyday and soon #girlboss will shine brighter than ever…

Ann Handley

Let's get the ball rolling with Ann Handley. Ann founded ClickZ, a pioneer in digital marketing information, in 1997 and it has since evolved to become one of the world's largest digital marketing communities. Along with the expansion of Facebook, YouTube, and other platforms, ClickZ has been present, delivering the most recent news, insights, and information.

Alongside that, Ann founded MarketingProfs, which has over 600,000 subscribers and has been named one of the seven people shaping modern marketing by IBM and a top thought leader by Forbes - so you can see her influence on the marketing industry!

Ann has since continued her career as a very successful blogger, with specific focus on marketing, and is author of Wall Street Journal best-selling Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content.

Photo Credit: TopRank Marketing

Pam Moore

Our next leading lady is CEO and founder of Marketing Nutz (a social media & digital marketing training and consulting agency), Pam Moore. With 25 years of experience working with successful brands like L’Oreal, Adobe, IBM, Sony, Hitachi Data Systems, Emerson, and HP, this queen has got marketing down to a T.

Forbes ranked Pam no.5 in the Top 10 Social Media Women Power Influencers - which if you think how many social media influencers there are out there, that is one heck of an achievement!

This isn’t the only impressive list Pam has been included in. She is also named Entrepreneur’s 50 Online Marketers to Watch, 25 Marketing Influencers to Watch (2017) Twitter’s Top 75 Badass Women and no.10 in the World’s Most Influential Social Media Marketing Masters. She really is ruling the rankings!

International keynote speaker, Pam has an impressive 2 million followers across her social media platforms along with 100k monthly downloads of Social Zoom Factor podcast! So if you’re looking for some tips and tricks check her out.

Photo Credit: Pam Moore

Kristi Kellogg

Up next is Kristi Kellogg, CEO and Founder of marketing agency, Dazzling Digital. Along with founding her own business she collaborates with Condé Nast's digital marketing and SEO teams (who doesn’t love a bit of SEO!) and manages content planning for the company's many brands. Vogue, Brides, Teen Vogue, Epicurious, Glamour, Allure, GQ, and Condé Nast Traveler are just a few of the publications where she has contributed.

Kristi is leaving her mark in the marketing industry and continues to add to it where she can. On top of everything we’ve just listed, Kristi also has digital marketing insights published in Search Engine Journal, Marketing Land, Search Engine Land, and 3Q Digital - is there anything she can’t do?

Photo Credit: Kristi Kellogg

Lisa Paasche

As you know we love SEO and love anyone who cares for it as much as we do - which takes us to this special lady, Lisa Paasche. Let’s start this off by running you through all of Lisa’s awards, be warned - there are a few! Over the years of her career in marketing, Lisa has won not one, not two, not even three or four, but 6 awards: UK Search Awards 2011, Management Today 35 Women under 35, B2B Marketing Newcomer of the Year,BIMA100 – CEO and Leaders 2017, Search Personality of the Year and Blackberry Women and Technology Awards. Impressive , right.

While winning all of these titles, Lisa balanced being the Founder of and Ceo and founder of award-winning SEO agency Verve Search - which you should definitely check out.

Photo Credit: Lisa Paasche

International Women's Day is a worldwide celebration of women's social, economic, cultural, and political accomplishments and even though we’ve only given you four names here, there are thousands of women breaking the roof off of the marketing industry and each one will have an impact in how this industry is run. There are so many inspirational, amazing, marvellous women in the world and they all need celebrating for their individuality! 

Here’s to the ladies!

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